Torchora
Back to Home

Key Responsibilities and Required Skills for Content Creator

💰 $45,000 - $70,000

MarketingContentCreative

🎯 Role Definition

This role requires a versatile Content Creator who designs, produces, and optimizes high-quality content across web, social, email, and video channels to grow brand awareness, engage target audiences, and drive measurable business outcomes. This role combines strategic content planning, hands-on production, and analytical optimization — requiring strong copywriting, multimedia skills, and a data-informed mindset.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Content Writer / Copywriter
  • Social Media Coordinator / Community Manager
  • Marketing Intern / Communications Assistant

Advancement To:

  • Content Manager / Senior Content Creator
  • Content Strategist / Editorial Lead
  • Head of Content / Director of Content Marketing

Lateral Moves:

  • SEO Specialist
  • Social Media Manager
  • Brand Manager

Core Responsibilities

Primary Functions

  • Develop and execute an editorial calendar aligned with business objectives, seasonal campaigns, and product launches, ensuring consistent, on-brand content across blog, email, social, video and landing pages.
  • Create long-form articles, blog posts, and pillar content that reflect keyword research and SEO best practices to increase organic traffic, SERP rankings, and topical authority.
  • Produce short-form social media content (copy, images, short video reels and stories) optimized for platform algorithms (Instagram, TikTok, LinkedIn, X) to grow engagement and follower acquisition.
  • Write persuasive, conversion-oriented copy for website pages, product descriptions, landing pages, and paid ads that drives sign-ups, downloads, and purchases with clear CTAs and A/B testable variations.
  • Plan, script, record, and edit video content for brand channels, including product demos, interviews, how-tos, and customer stories, using modern video-editing tools and platform-specific best practices.
  • Conduct keyword research, on-page optimization, and content gap analysis using tools such as Google Keyword Planner, SEMrush, Ahrefs, and optimize meta tags, headers, and internal linking for discoverability.
  • Collaborate with designers, photographers, and motion artists to produce multimedia content, providing creative briefs, shot lists, and feedback to maintain visual consistency and brand standards.
  • Manage the CMS (WordPress, Contentful, HubSpot) for content publishing, version control, taxonomy management, and basic on-page HTML/CSS edits when needed to ensure content is live and accessible.
  • Use analytics platforms (Google Analytics, GA4, Looker Studio) to measure content performance, track KPIs like pageviews, time on page, bounce rate, conversion rate, and iterate content strategy based on data.
  • Repurpose pillar content into multiple formats including infographics, social posts, email sequences, and short-form video to extend reach and maximize content ROI.
  • Lead content ideation sessions and research topical trends, competitor content, and audience pain points through interviews, customer feedback, and social listening to surface timely and high-impact content topics.
  • Edit and proofread copy for clarity, tone, grammar, and brand voice, maintaining a consistent style guide and ensuring all content meets legal, regulatory, and accessibility requirements.
  • Coordinate with product, sales, and customer success teams to create educational content, onboarding guides, FAQs, case studies and whitepapers that reduce friction and support user adoption.
  • Produce email marketing content and nurture sequences in platforms such as Mailchimp, HubSpot or Klaviyo, including subject lines, A/B tests, and segmentation-driven messaging to improve open and click-through rates.
  • Manage external freelancers and content partners (writers, videographers, influencers), including scope, deadlines, quality control, and payment coordination to scale content production.
  • Optimize content for accessibility and inclusive language, adding alt text, captions, transcripts for video and audio content, and ensuring WCAG best-practices are observed.
  • Conduct content audits and lifecycle management to archive, refresh, or consolidate underperforming or outdated assets and maintain a searchable, up-to-date content repository.
  • Create scripts, interview questions, and show notes for podcasts or live streams; handle basic recording, editing, and distribution to podcast platforms and social channels.
  • Implement on-page CRO tactics such as content-first A/B tests, social proof placements, and microcopy improvements to increase conversion and reduce drop-off on key pages.
  • Facilitate stakeholder reviews and approvals by creating clear content briefs, timelines, and feedback cycles, ensuring on-time delivery and alignment with campaign goals.
  • Drive influencer and creator partnerships by developing campaign concepts, briefs, performance targets, and tracking reports to measure reach and content-driven conversions.
  • Maintain and evolve the brand voice and editorial guidelines, onboarding new team members and partners to ensure consistency across all customer touchpoints.
  • Monitor industry trends, algorithm changes, and emerging content formats to recommend pilots for new content channels and maintain competitive advantage.
  • Prepare monthly reporting and insights to summarize content performance, ROI, and strategic recommendations for leadership and cross-functional stakeholders.
  • Handle ad-hoc creative requests and rapid-turnaround content needs for PR, events, or product announcements while balancing ongoing content initiatives.

Secondary Functions

  • Support ad-hoc content requests and rapid-turnaround landing pages or campaign microsites for product launches and promotions.
  • Conduct competitive content benchmarking and share actionable insights to inform editorial priorities and SEO targets.
  • Assist in audience segmentation research and persona development to tailor content by vertical, use-case, and funnel stage.
  • Contribute to content governance, tagging, and metadata standards to improve internal searchability and marketing automation workflows.
  • Coordinate with paid media teams to align organic content with paid creative, landing pages, and measurement frameworks.
  • Assist in localization and translation workflows, ensuring culturally appropriate content for international markets and region-specific launches.
  • Help maintain content production budgets, invoices and vendor relationships to ensure cost-effective scaling of content initiatives.

Required Skills & Competencies

Hard Skills (Technical)

  • SEO and keyword research (Ahrefs, SEMrush, Moz) — ability to transform keyword insights into content briefs and on-page optimizations.
  • Content Management Systems (WordPress, Contentful, HubSpot CMS) — publishing, workflow, and basic template editing skills.
  • Analytics and reporting (Google Analytics / GA4, Looker Studio, Excel / Sheets) — track content KPIs and produce actionable performance reports.
  • Copywriting and storytelling for digital audiences — conversion-focused web copy, headlines, microcopy, and long-form editorial pieces.
  • Social media content creation for major platforms (Instagram, TikTok, LinkedIn, X) including native video formats and platform best practices.
  • Video production and editing (Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve) — shooting basics, editing, captions, and optimization for platforms.
  • Visual content tools (Adobe Photoshop, Illustrator, Canva) — create or iterate social assets and thumbnails that meet brand guidelines.
  • Email marketing and automation (Mailchimp, HubSpot, Klaviyo) — build campaigns, segments, and A/B tests.
  • Basic HTML/CSS and content templating — ability to edit landing pages and troubleshoot formatting in CMS.
  • Content planning and editorial tools (Trello, Asana, Notion, Monday.com) — manage calendars, briefs, and review workflows.
  • Podcasting and audio editing (Audacity, Adobe Audition) — recording, editing, and publishing long-form audio content.
  • Accessibility best practices (WCAG basics) — produce inclusive content with captions, alt text, and readable formatting.
  • CRO and experimentation frameworks — ideate and measure content-driven A/B tests and funnel optimizations.

Soft Skills

  • Exceptional written and verbal communication with a strong attention to grammar, tone, and brand voice.
  • Creative ideation and storytelling skills to generate fresh angles and sustained audience interest across formats.
  • Project management and organizational skills to juggle multiple campaigns, deadlines, and stakeholders.
  • Cross-functional collaboration and stakeholder management — able to gather input and drive alignment across marketing, product, and sales.
  • Analytical mindset and curiosity — use data to inform content decisions and measure impact.
  • Adaptability and comfort with rapid change in priorities, channels, and formats.
  • Detail-orientation and quality control — maintaining high editorial standards under tight timelines.
  • Empathy and audience focus — craft content that anticipates user needs and reduces friction.
  • Time management and prioritization to balance reactive and proactive content work.
  • Proactive problem-solving and ownership mentality for end-to-end content delivery.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree or equivalent experience in Communications, Marketing, Journalism, English, Media Studies, or related field. Candidates with strong portfolios and demonstrable results are welcome even without a degree.

Preferred Education:

  • Bachelor's or Master's in Marketing, Journalism, Communications, or Creative Writing; certifications in SEO, digital marketing, or content strategy are a plus.

Relevant Fields of Study:

  • Communications
  • Journalism
  • Marketing
  • English / Creative Writing
  • Media Studies / Digital Media

Experience Requirements

Typical Experience Range: 2–5 years of hands-on content creation across digital channels (blogs, social, video, email).

Preferred: 3–5+ years for mid-level roles; 5–8+ years with leadership experience for senior roles. A strong portfolio of published work, case studies demonstrating measurable impact (traffic growth, engagement, conversions), and experience using analytics and SEO tools is typically required.

Additional preferences:

  • Experience managing freelance networks or agency relationships.
  • Demonstrable success in growing organic traffic, improving conversion rates, or building engaged social communities.
  • Proven ability to run content projects from brief to publication and performance analysis.
Explore More Careers