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Key Responsibilities and Required Skills for Content Marketing Advisor

💰 $60,000 - $110,000

MarketingContentSEOCommunicationsStrategy

🎯 Role Definition

The Content Marketing Advisor is a senior individual contributor or strategic partner who defines and delivers content strategies across owned, earned, and paid channels. Acting as the subject-matter expert for content creation, optimization, and measurement, this role partners with product, demand generation, design, and customer success teams to produce performance-oriented content that aligns with brand messaging, SEO goals, and business KPIs.

Core SEO & LLM keywords: content marketing advisor, content strategy, SEO content, editorial calendar, content operations, content performance, content distribution, inbound marketing, content optimization, audience segmentation.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Content Specialist / Content Writer
  • Marketing Coordinator / Communications Coordinator
  • SEO Specialist / Copywriter

Advancement To:

  • Content Marketing Manager / Senior Content Manager
  • Head of Content / Director of Content
  • VP of Marketing / Chief Marketing Officer (for enterprise tracks)

Lateral Moves:

  • SEO Manager / SEO Strategist
  • Social Media Manager / Community Lead
  • Product Marketing Manager

Core Responsibilities

Primary Functions

  • Develop and own a comprehensive content strategy that aligns to company objectives (brand awareness, lead generation, product adoption) and translates business goals into prioritized editorial initiatives, quarterly roadmaps, and measurable targets.
  • Create and maintain a data-driven editorial calendar that sequences pillar content, SEO-focused articles, gated assets, campaigns, and social distribution to maximize search visibility and conversion velocity.
  • Conduct deep keyword research and topic clustering using tools like Ahrefs, SEMrush, or Google Keyword Planner to identify high-opportunity content that targets buyer intent and drives organic traffic growth.
  • Write, edit, and oversee the production of high-quality long-form content (white papers, eBooks, case studies, and thought leadership pieces) and ensure consistency with brand voice, messaging frameworks, and editorial guidelines.
  • Optimize on-page content for SEO, including metadata, headers, internal linking, schema markup recommendations, content structure, and content freshness strategies to improve SERP rankings and click-through rates.
  • Partner with product marketing and product teams to translate technical features into benefit-driven content that shortens sales cycles, supports enablement, and powers product launch campaigns.
  • Lead A/B testing of headlines, CTAs, content formats, and landing pages to iteratively improve conversion rates, MQL generation, and downstream funnel performance.
  • Build and monitor content performance dashboards in Google Analytics, GA4, Looker Studio (Data Studio), or equivalent tools to track organic traffic, engagement metrics, conversion events, and ROI by content asset.
  • Manage end-to-end content production workflows including briefing writers, coordinating designers and videographers, setting deadlines, and managing quality assurance to ensure timely delivery of campaigns.
  • Develop and execute content distribution strategies across email, social, PR, partner channels, and paid amplification to maximize reach and reduce reliance on any single channel.
  • Collaborate with SEO and web teams to implement technical recommendations (site architecture, canonicalization, pagination) and advise on content migration, consolidation, and pruning to protect domain authority.
  • Conduct audience research and persona development initiatives (interviews, surveys, analytics segmentation) to ensure content resonates with target buyers and existing customers at each stage of the funnel.
  • Design and maintain content governance, style guide, and approval workflows to scale content operations while preserving brand consistency and legal/compliance requirements.
  • Mentor and coach junior content creators, freelance writers, and cross-functional stakeholders on best practices for storytelling, SEO, and conversion-focused writing.
  • Run competitive content audits and content gap analyses to identify opportunities for differentiation, new formats, and topical authority building in priority verticals.
  • Develop and manage content budgets, vendor relationships (agencies, freelancers, creative partners), and editorial briefs to drive efficiency and scale production velocity.
  • Create playbooks and reusable templates for recurring content types (blogs, case studies, product pages, newsletters) that accelerate production and improve baseline quality.
  • Align content KPIs to revenue and pipeline metrics in partnership with demand gen and sales operations; report regular insights and recommend tactical shifts based on attribution data.
  • Lead cross-functional content campaigns (product launches, seasonal promotions, thought leadership initiatives), coordinating timelines, creative assets, and measurement plans.
  • Drive localization and global content strategies by working with regional teams to adapt messaging, validate cultural relevance, and coordinate translations for scalable international reach.
  • Serve as the editorial voice in cross-functional meetings, ensuring messaging consistency across customer touchpoints and advising on content implications for UX, onboarding, and support materials.
  • Implement content-focused experiments (paid social funnels, gated vs ungated assets, webinar-to-eBook flows) and measure impact on lead quality, CAC, and LTV.

Secondary Functions

  • Support ad-hoc competitive content research and provide recommendations for PR and analyst briefings that position the company as a category leader.
  • Work with data and analytics teams to validate tracking, attribution models, and content-level revenue assignments to improve measurement fidelity.
  • Contribute to the organization's content operations playbook and help define tooling requirements for editorial collaboration (e.g., content calendars, DAMs, CMS enhancements).
  • Collaborate with UX and product teams to improve on-site content experience, accessibility, and conversion-oriented microcopy.
  • Help establish partner and influencer content programs including co-marketing assets, guest articles, and syndication agreements to broaden audience reach.
  • Provide subject-matter expertise for customer-facing knowledge base, FAQs, and support documentation to improve self-serve rates and reduce support tickets.
  • Participate in quarterly planning and cross-team sprint ceremonies to align content deliverables with marketing initiatives and company priorities.
  • Assist in internal training for teams on content best practices, brand voice, and SEO basics to democratize content ownership across the organization.

Required Skills & Competencies

Hard Skills (Technical)

  • Content strategy development and editorial planning for B2B/B2C contexts
  • SEO best practices: keyword research, on-page optimization, topic clustering, and technical SEO awareness
  • Proficiency with CMS platforms (e.g., WordPress, HubSpot CMS, Contentful) and content publishing workflows
  • Analytics and measurement: Google Analytics/GA4, Looker Studio, conversion tracking, attribution models
  • Familiarity with SEO and content tools: Ahrefs, SEMrush, Moz, SurferSEO, Clearscope
  • Strong copywriting and editing skills for long-form content, landing pages, email copy, and social media
  • Experience with marketing automation tools and email platforms (e.g., HubSpot, Marketo, Mailchimp)
  • Competence with content production tools: Google Workspace, Microsoft Office, Asana/Trello, Airtable, or similar project management tools
  • Basic HTML/CSS knowledge for content formatting and troubleshooting within CMS templates
  • Experience running A/B tests and interpreting experiment results to guide content decisions
  • Experience managing freelancers, agencies, or external creative vendors and producing editorial briefs
  • Familiarity with multimedia content production: podcast scripting, video briefs, webinars, and interactive content

Soft Skills

  • Exceptional written and verbal communication with the ability to craft persuasive messaging tailored to target audiences
  • Strategic thinking with a strong bias toward data-informed decision making and measurable outcomes
  • Project management and organizational skills to prioritize multiple campaigns and strict deadlines
  • Cross-functional collaboration and stakeholder management, including working with product, sales, and design teams
  • Strong attention to detail and editorial judgment for tone, grammar, and brand voice consistency
  • Creativity and storytelling chops to transform complex concepts into accessible, compelling content
  • Analytical mindset with the ability to translate analytics into actionable content improvements
  • Adaptability to fast-changing priorities and evolving SEO or platform algorithm updates
  • Coaching and mentoring skills to lift the capability of junior writers and content contributors
  • Results-driven attitude with a focus on continuous optimization and ROI for content investments

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.

Preferred Education:

  • Master's degree or specialized certifications in Digital Marketing, Content Strategy, or SEO (e.g., HubSpot Content Marketing, Google Analytics certification).

Relevant Fields of Study:

  • Marketing
  • Communications
  • Journalism
  • English / Creative Writing
  • Business / Business Administration

Experience Requirements

Typical Experience Range:

  • 3–7 years in content marketing, content strategy, or related marketing roles; 5+ years preferred for senior advisor-level positions.

Preferred:

  • Demonstrable track record of growing organic traffic, improving content-driven conversion rates, and contributing to measurable pipeline and revenue outcomes.
  • Experience working in SaaS, technology, fintech, healthcare, or other B2B/B2C sectors with complex buyer journeys.
  • Prior experience leading content strategy across global or multi-regional programs and managing cross-functional content initiatives.
  • Portfolio of published content, case studies, or content campaigns that showcase strategic thinking, SEO results, and creativity.
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