Key Responsibilities and Required Skills for Designer UX / Web

🎯 Role Definition

This role requires a versatile Designer (UX / Web) who combines user-centered design thinking with practical web experience to craft usable, accessible, and high-performing digital experiences. This role partners closely with product managers, engineers, researchers, and content strategists to translate user needs and business goals into intuitive interaction models, polished visual interfaces, and maintainable design systems for responsive web applications and platforms.

Key search keywords: UX Designer, Web Designer, UI/UX, interaction design, responsive web design, accessibility (WCAG), Figma, Sketch, prototyping, user research, design systems, front-end collaboration.

📈 Career Progression

Typical Career Path

Entry Point From:

Junior UX / Web Designer
Visual Designer transitioning to UX
Front-end Developer with a strong interest in design

Advancement To:

Senior UX / Web Designer
Lead Product Designer
UX Manager / Head of Design

Lateral Moves:

Product Manager (with UX focus)
UX Researcher
Design Systems Engineer

Core Responsibilities

Primary Functions

Own end-to-end UX and web design for features and micro-sites: gather requirements, lead discovery workshops, create user flows, wireframes, high‑fidelity mockups, and interactive prototypes that align with product strategy and business objectives.
Conduct and synthesize user research (moderated and unmoderated interviews, contextual inquiries, surveys) to validate hypotheses, prioritize features, and define success metrics for web products.
Design responsive interfaces for desktop, tablet, and mobile breakpoints, ensuring consistent behavior and visual fidelity across devices and browsers.
Build and maintain a scalable design system (components, tokens, patterns, documentation) to increase design consistency, reduce implementation time, and support developer handoffs.
Produce detailed design specifications, annotated assets, and accessible UI patterns that developers can implement with minimal ambiguity.
Collaborate closely with engineers during implementation: provide assets, review PRs for UX fidelity, ensure interactions and animations match designs, and iterate quickly on technical constraints.
Run usability testing (prototype-based and live product testing), analyze findings, and translate insights into prioritized design improvements and roadmaps.
Advocate for and apply accessibility best practices (WCAG 2.1+), including semantic HTML, keyboard navigation, color contrast, and ARIA patterns to deliver inclusive web experiences.
Create and iterate on information architecture (site maps, navigation models, taxonomy) to improve discoverability and reduce user friction.
Design conversion-optimized pages and funnels using data-informed patterns, A/B test hypotheses, and measure performance impact on KPIs (engagement, retention, conversion).
Collaborate with content strategists to shape microcopy, error states, and content layouts that support clarity and task completion.
Translate complex data and workflows into intuitive dashboards, tables, and data visualizations that prioritize clarity and actionability.
Mentor junior designers and interns: provide feedback on design critiques, support portfolio development, and share best practices for web UX.
Facilitate cross-functional workshops (design sprints, discovery sessions) to align stakeholders on user needs, constraints, and solution direction.
Maintain a rigorous design QA process: review implemented screens, capture visual regressions, and drive bug fixes to maintain design integrity.
Partner with analytics and product teams to instrument events, define funnel stages, and analyze behavior to guide continuous improvement.
Prepare and present design proposals and roadmaps to senior leadership and stakeholders to gain alignment and prioritize resources.
Keep abreast of web design trends, emerging patterns, browser capabilities, and front-end frameworks to recommend pragmatic innovations.
Manage multiple design projects in parallel, balancing deadlines, scope changes, and stakeholder expectations while maintaining high-quality output.
Establish and document UX standards, patterns, and case studies to onboard new hires and scale design knowledge across the organization.
Drive cross-team design reviews and build consensus around visual language, interaction patterns, and accessibility trade-offs.
Evaluate third‑party design and web tools (A/B testing platforms, analytics, prototyping tools) and recommend integrations that improve delivery speed and measurement.

Secondary Functions

Support ad-hoc user research requests and exploratory usability analysis to validate product direction.
Contribute to the organization's design strategy and roadmap by identifying gaps in UX maturity and proposing prioritized initiatives.
Collaborate with business units and product owners to translate business requirements into clear design briefs and acceptance criteria.
Participate in sprint planning, grooming, and agile ceremonies to ensure design tasks are scoped, estimated, and delivered on schedule.
Produce marketing landing pages and campaign microsites with an eye for conversion, SEO best practices, and performance optimization.
Assist with brand guidelines maintenance and ensure web experiences reflect updated brand systems and visual standards.
Train cross-functional teams on basic UX principles, accessibility, and design thinking to raise organizational capability.

Required Skills & Competencies

Hard Skills (Technical)

Proficiency with modern design tools: Figma (preferred), Sketch, Adobe XD — advanced use of components, variants, auto-layout, and prototyping.
Strong visual design skills: layout, typography, color theory, iconography, and responsive grid systems for web.
Front-end familiarity: practical understanding of HTML5, CSS3 (including Flexbox/Grid), and basic JavaScript to communicate with developers and create feasible interactions.
Design systems experience: building, documenting, and maintaining reusable component libraries and design tokens.
Usability testing and user research methods: planning, recruiting, moderating, synthesizing, and reporting actionable insights.
Accessibility expertise: WCAG 2.1 standards, semantic HTML, ARIA roles, keyboard navigation, and color contrast evaluation tools.
Prototyping and interaction design: creating interactive prototypes that simulate key behaviors and animations for user testing.
Information architecture and content modeling: creating site maps, navigation taxonomies, and content hierarchies for scalable sites.
Data-informed design: familiarity with analytics platforms (Google Analytics, Mixpanel, Amplitude) and A/B testing concepts to measure impact.
SEO-conscious web design: understanding of semantic markup, metadata, performance considerations, and how UX affects search ranking.
Cross-browser testing and performance awareness: techniques to optimize load times, critical rendering path, and perceived performance.
Version control and handoff workflows: Zeplin, Abstract, Figma Inspect, Storybook, or similar for clear developer handoffs.

Soft Skills

Strong written and verbal communication skills for presenting design rationale, writing concise design tickets, and creating specifications.
Collaboration and stakeholder management: build relationships with PMs, engineers, marketing, and leadership to align priorities and deliverables.
Empathy and user advocacy: ability to champion user needs in trade-off discussions while balancing business constraints.
Problem‑solving and critical thinking: break down complex user journeys into testable hypotheses and iterative solutions.
Attention to detail and quality orientation: meticulous about interaction states, accessibility, and visual polish.
Time management and prioritization: manage competing priorities and scope while delivering incremental value.
Facilitation and workshop leadership: run design sprints, ideation sessions, and UX reviews that produce clear outcomes.
Adaptability and growth mindset: respond to feedback, learn new tools/techniques, and drive continuous improvement.
Data literacy: interpret analytics and research results to guide design decisions and measure outcomes.
Mentorship and coaching: provide constructive feedback and help junior designers develop their craft.

Education & Experience

Educational Background

Minimum Education:

Bachelor's degree or equivalent practical experience in Design, Human-Computer Interaction (HCI), Graphic Design, Computer Science, or related field.

Preferred Education:

BA/BS or Master’s in HCI, Interaction Design, Visual Communication, Information Architecture, or related discipline.
Certificates or bootcamps focused on UX design, accessibility, or front-end development are a plus.

Relevant Fields of Study:

Human-Computer Interaction (HCI)
Interaction / Industrial / Graphic Design
Computer Science or Front-End Development
Information Architecture / Library Science
Cognitive Psychology or Behavioral Science

Experience Requirements

Typical Experience Range:

3–7 years of professional experience designing web products and interfaces; junior roles may require 1–3 years, senior roles 5+ years.

Preferred:

Proven portfolio demonstrating web UX projects, responsive interfaces, design systems, and measurable outcomes (e.g., improved conversion, reduced task time).
Experience working in cross-functional agile teams, shipping production web applications, and collaborating with engineers on front-end implementation.
Prior work launching consumer-facing websites, B2B SaaS products, or complex dashboards is strongly preferred.