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Key Responsibilities and Required Skills for an E-Business Advisor

💰 $85,000 - $130,000

E-CommerceBusiness StrategyConsultingDigital MarketingIT

🎯 Role Definition

The E-Business Advisor acts as a strategic partner and internal consultant, bridging the gap between business objectives and digital technology. You will be the go-to expert for all things e-commerce, responsible for analyzing market trends, customer behavior, and technological opportunities to formulate and execute a comprehensive e-business strategy. This role involves deep collaboration with leadership, marketing, sales, and IT teams to drive innovation, enhance online sales performance, and build a world-class digital ecosystem. Your guidance will directly influence our digital roadmap, technology investments, and overall competitiveness in the online marketplace.

📈 Career Progression

Typical Career Path

Entry Point From:

  • E-Commerce Manager / Specialist
  • Digital Marketing Manager
  • Business Analyst (with a focus on digital or e-commerce projects)

Advancement To:

  • Senior E-Business Consultant / Strategist
  • Director of E-Commerce
  • Head of Digital Strategy

Lateral Moves:

  • Digital Product Manager
  • Customer Experience (CX) Strategist

Core Responsibilities

Primary Functions

  • Develop, articulate, and implement comprehensive, long-term e-business and e-commerce strategies that align with overarching corporate goals and drive significant revenue growth.
  • Advise senior leadership and key stakeholders on digital transformation initiatives, providing expert insights on e-commerce best practices, industry benchmarks, and emerging technologies.
  • Conduct in-depth market analysis, competitor benchmarking, and SWOT analysis to identify untapped market opportunities, potential threats, and areas for competitive differentiation.
  • Analyze and interpret complex datasets from various sources (web analytics, CRM, sales data, ERP) to generate actionable insights on customer behavior, sales trends, and campaign performance.
  • Define, map, and continuously optimize the end-to-end digital customer journey to improve user experience (UX), increase engagement, and maximize conversion rates.
  • Identify, evaluate, and present business cases for new online sales channels, digital partnerships, and international market expansion opportunities.
  • Lead the requirements gathering, vendor evaluation, and selection process for critical e-business technologies, including e-commerce platforms, CRM systems, PIM, and marketing automation tools.
  • Act as the business lead on projects, overseeing the implementation, integration, and enhancement of e-business systems and ensuring they meet strategic and operational requirements.
  • Formulate and champion strategies for website architecture, user experience (UX), and conversion rate optimization (CRO) based on data, A/B testing, and user feedback.
  • Collaborate with the marketing team to develop and refine integrated digital marketing strategies, including SEO, SEM, content marketing, email automation, and social media commerce.
  • Create and manage detailed project plans, roadmaps, timelines, and budgets for key e-business initiatives, ensuring projects are delivered on time and within scope.
  • Foster strong collaborative relationships with cross-functional teams, including IT, Marketing, Sales, and Operations, to ensure cohesive execution of digital strategies.
  • Establish, monitor, and report on a robust set of key performance indicators (KPIs) and build insightful dashboards to track progress against business objectives.
  • Provide regular, clear, and compelling performance reports and strategic recommendations to executive leadership and business unit managers.
  • Manage and cultivate relationships with third-party vendors, digital agencies, and technology partners to ensure optimal performance and value.
  • Stay relentlessly current on emerging digital trends, consumer behavior shifts, and disruptive technologies to ensure the company remains a leader in its digital efforts.

Secondary Functions

  • Develop and deliver training programs to mentor and upskill internal teams on e-business tools, new platform functionalities, and digital best practices.
  • Create and maintain thorough documentation for business processes, system requirements, project outcomes, and standard operating procedures.
  • Support the development of detailed business cases and return on investment (ROI) analysis for proposed digital investments and new technology acquisitions.
  • Participate actively in user acceptance testing (UAT) for new digital features, website updates, and platform migrations to ensure quality and functionality.
  • Support ad-hoc data requests and exploratory data analysis.
  • Contribute to the organization's data strategy and roadmap.
  • Collaborate with business units to translate data needs into engineering requirements.
  • Participate in sprint planning and agile ceremonies within the data engineering team.

Required Skills & Competencies

Hard Skills (Technical)

  • Deep proficiency with major B2C and B2B e-commerce platforms (e.g., Shopify Plus, Magento/Adobe Commerce, BigCommerce, Salesforce Commerce Cloud).
  • Strong, hands-on experience with advanced web analytics tools (e.g., Google Analytics 4, Adobe Analytics) to derive actionable insights.
  • Solid understanding of CRM (e.g., Salesforce, HubSpot) and ERP systems and the complexities of their integration with e-commerce platforms.
  • Broad expertise in digital marketing disciplines, including technical SEO, SEM/PPC campaign management, email marketing automation, and social commerce.
  • Advanced data analysis and visualization skills using tools such as Microsoft Excel, Tableau, or Power BI to create compelling reports and dashboards.
  • Strong familiarity with project management methodologies (Agile, Scrum, Waterfall) and tools (e.g., Jira, Asana).
  • Knowledge of Conversion Rate Optimization (CRO) principles and A/B testing methodologies and tools (e.g., Optimizely, VWO).

Soft Skills

  • Exceptional strategic thinking, analytical, and problem-solving abilities with a talent for converting data into strategic action.
  • Superior stakeholder management and influencing skills, with the ability to build consensus and drive change across various levels of the organization.
  • Excellent verbal and written communication skills, capable of presenting complex technical and strategic concepts clearly to both technical and non-technical audiences.
  • A high degree of commercial acumen and business awareness, with a focus on P&L responsibility and driving measurable business outcomes.
  • A highly collaborative mindset with a proven ability to work effectively in cross-functional team environments.
  • Innate curiosity, adaptability, and a passion for continuous learning in the fast-paced and ever-evolving digital landscape.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Master's Degree (e.g., MBA, Master's in Digital Marketing, Information Systems)

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Information Systems
  • Economics

Experience Requirements

Typical Experience Range: 5-10 years

Preferred: 7+ years of progressive experience in a strategic e-commerce, digital marketing, or e-business consulting role, supported by a proven portfolio of projects that demonstrate significant online revenue growth and digital transformation success.

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