Torchora
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Key Responsibilities and Required Skills for E-commerce Manager

💰 $85,000 - $125,000 (Annually, depending on experience)

E-commerceDigital MarketingOnline RetailManagementStrategy

🎯 Role Definition

As our E-commerce Manager, you will be the strategic leader and operational linchpin of our entire online retail presence. We're looking for a visionary professional to own the digital storefront, from customer acquisition and on-site experience to conversion and retention. This pivotal role requires a dynamic blend of creative marketing, data-driven analysis, and technical proficiency to drive significant revenue growth and elevate our brand's digital footprint. You will be responsible for the full P&L of the e-commerce channel, working cross-functionally with marketing, operations, merchandising, and customer service teams to deliver a seamless and best-in-class online shopping experience for our customers.

📈 Career Progression

Typical Career Path

Entry Point From:

  • E-commerce Specialist / Coordinator
  • Digital Marketing Manager
  • Assistant Brand Manager with a digital focus

Advancement To:

  • Director of E-commerce
  • Head of Digital / Chief Digital Officer
  • VP of Marketing or E-commerce

Lateral Moves:

  • Senior Product Manager (Digital)
  • Senior Digital Marketing Manager
  • Head of Customer Experience (CX)

Core Responsibilities

Primary Functions

  • Develop, implement, and continuously refine the overarching e-commerce strategy to achieve aggressive sales targets, market share growth, and profitability goals.
  • Own and manage the end-to-end e-commerce P&L, including budget forecasting, ROI analysis, expense management, and performance reporting to senior leadership.
  • Oversee the day-to-day operations of the e-commerce website(s), including product merchandising, content updates, promotional campaign execution, and ensuring optimal site performance, speed, and uptime.
  • Lead the digital marketing strategy across all channels, including SEO, SEM/PPC, email marketing, affiliate marketing, social media commerce, and display advertising to drive qualified traffic.
  • Analyze and interpret website traffic, user behavior, and sales data using analytics platforms (e.g., Google Analytics 4) to identify trends, insights, and actionable opportunities for improvement.
  • Champion and execute a robust Conversion Rate Optimization (CRO) program, utilizing A/B testing, multivariate testing, and personalization to improve on-site conversion and average order value (AOV).
  • Manage the online product catalog, including new product setups, visual merchandising, cross-sells/up-sells, and ensuring all product information is accurate, compelling, and optimized for search.
  • Define and optimize the end-to-end customer journey, from landing page experience to checkout and post-purchase engagement, ensuring a frictionless and brand-aligned experience.
  • Collaborate with the marketing and creative teams to develop a comprehensive content calendar for the website, blog, and email campaigns that engages customers and drives sales.
  • Manage relationships and negotiate contracts with third-party vendors, agencies, and technology partners (e.g., platform developers, payment gateways, marketing tech providers).
  • Oversee the email marketing program, including list segmentation, automation flows (welcome series, abandoned cart), campaign creation, and performance analysis to drive customer retention and lifetime value.
  • Partner with the supply chain and operations teams to manage inventory levels, forecasting, and fulfillment processes to ensure high levels of in-stock availability and customer satisfaction.
  • Develop and execute strategies for expanding into new online marketplaces (e.g., Amazon, Walmart) and managing existing marketplace storefronts for maximum visibility and sales.
  • Stay at the forefront of e-commerce industry trends, emerging technologies, and digital best practices to drive innovation and maintain a competitive edge.
  • Lead, mentor, and develop a team of e-commerce specialists, providing clear direction, performance feedback, and opportunities for professional growth.
  • Ensure the e-commerce platform is technically sound by collaborating with IT/development teams on integrations, bug fixes, security protocols, and new feature rollouts.
  • Manage the promotional calendar, including planning, execution, and post-mortem analysis of all sales events, product launches, and seasonal campaigns.
  • Direct the user experience (UX) and user interface (UI) design process for the website, ensuring it is intuitive, mobile-first, and visually appealing.
  • Establish, monitor, and report on key performance indicators (KPIs) such as revenue, conversion rate, traffic, AOV, customer acquisition cost (CAC), and customer lifetime value (LTV).
  • Ensure all online content and activities are compliant with data privacy regulations (e.g., GDPR, CCPA) and accessibility standards (e.g., WCAG).
  • Drive customer review and user-generated content strategies to build social proof and enhance product detail pages.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to answer key business questions.
  • Contribute to the organization's broader digital transformation and data strategy roadmap.
  • Collaborate with business units to translate data needs into engineering requirements for a more robust data infrastructure.
  • Participate in sprint planning and agile ceremonies with technical and marketing teams.
  • Monitor industry trends and competitor activities to identify new opportunities for growth and innovation.
  • Partner with the customer service team to identify and resolve customer pain points related to the online experience.

Required Skills & Competencies

Hard Skills (Technical)

  • E-commerce Platform Proficiency: Deep, hands-on experience with major e-commerce platforms such as Shopify Plus, Magento (Adobe Commerce), BigCommerce, or Salesforce Commerce Cloud.
  • Web Analytics Expertise: Advanced proficiency in Google Analytics (GA4) and/or Adobe Analytics, including custom reporting, segmentation, and conversion tracking.
  • Digital Marketing Tools: Expertise in SEO/SEM tools (e.g., SEMrush, Ahrefs), Google Ads, Meta Ads Manager, and programmatic advertising platforms.
  • Email & CRM Platforms: Proven experience with marketing automation and CRM platforms like Klaviyo, Braze, Salesforce Marketing Cloud, or HubSpot.
  • CRO & A/B Testing: Strong knowledge of testing and personalization tools like Optimizely, VWO, or Google Optimize to run structured experiments.
  • Financial Acumen: Demonstrable experience with P&L management, budget creation, and revenue forecasting within an e-commerce context.
  • Project Management Software: Proficiency in tools like Asana, Jira, Monday.com, or Trello for managing complex projects and cross-functional workflows.
  • Marketplace Management: Experience with Amazon Seller/Vendor Central, eBay, and other relevant third-party marketplaces.
  • Data Visualization: Ability to use tools like Tableau, Looker, or Google Data Studio to create insightful dashboards and reports for stakeholders.
  • Basic Technical Knowledge: Foundational understanding of HTML, CSS, and content management systems (CMS) to manage content and troubleshoot minor issues.
  • Feed Management: Knowledge of product data feed management and optimization for channels like Google Shopping and social commerce platforms.

Soft Skills

  • Strategic Thinking: Ability to see the big picture, define future strategy, and translate it into an actionable roadmap.
  • Leadership & Team Management: Proven ability to lead, inspire, and develop a high-performing team.
  • Data-Driven Decision Making: A strong analytical mindset with the ability to turn data into actionable business insights.
  • Exceptional Communication: Excellent verbal, written, and presentation skills to articulate complex ideas to diverse audiences.
  • Project Management & Organization: Meticulous attention to detail and the ability to manage multiple projects simultaneously in a fast-paced environment.
  • Problem-Solving & Adaptability: Proactive in identifying problems and resourceful in finding solutions; comfortable with ambiguity and change.
  • Customer-Centric Mindset: A genuine passion for creating the best possible experience for the customer.
  • Commercial Acumen: A strong understanding of business drivers, financial metrics, and how to achieve commercial success.
  • Collaboration & Influence: Ability to work effectively with cross-functional teams and influence stakeholders without direct authority.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s Degree.

Preferred Education:

  • Master’s Degree or MBA is a plus.

Relevant Fields of Study:

  • Marketing or Digital Marketing
  • Business Administration
  • Information Systems or a related technical field

Experience Requirements

Typical Experience Range:

  • 5-8 years of progressive experience in e-commerce management, digital marketing, or a senior online retail role.

Preferred:

  • A demonstrated track record of successfully managing and scaling a multi-million dollar e-commerce business. Experience leading cross-functional teams and managing direct reports is highly preferred. A background in both B2C/D2C environments, with a focus on a specific industry (e.g., fashion, CPG, electronics), is a significant plus.
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