Key Responsibilities and Required Skills for E-commerce Specialist
💰 $55,000 - $100,000
E-commerceDigital MarketingOnline RetailSales & Marketing
🎯 Role Definition
An E-commerce Specialist is responsible for managing and optimizing online sales channels, driving digital marketing initiatives, and enhancing the overall customer experience. This role combines data-driven analysis, product management, and marketing strategies to increase online revenue, improve user engagement, and ensure seamless operational execution across e-commerce platforms.
📈 Career Progression
Typical Career Path
Entry Point From:
- Digital Marketing Coordinator
- Online Sales Associate
- E-commerce Assistant
Advancement To:
- Senior E-commerce Manager
- E-commerce Director
- Head of Digital Commerce
Lateral Moves:
- Digital Marketing Manager
- Product Marketing Specialist
Core Responsibilities
Primary Functions
- Develop and implement e-commerce strategies to achieve sales, revenue, and growth objectives.
- Manage online product listings, including creating, updating, and optimizing product descriptions, images, and pricing.
- Conduct competitive analysis to identify market trends, pricing strategies, and opportunities for product differentiation.
- Monitor key performance metrics such as conversion rates, traffic, sales, and customer engagement.
- Optimize website and mobile platform user experience to improve navigation, speed, and accessibility.
- Develop and execute digital marketing campaigns, including email marketing, PPC, SEO, and social media advertising.
- Collaborate with cross-functional teams including marketing, operations, logistics, and IT to ensure seamless online operations.
- Manage inventory levels, coordinate with suppliers, and ensure accurate stock availability online.
- Conduct A/B testing and website experiments to improve conversion rates and customer engagement.
- Analyze customer behavior, feedback, and analytics to make data-driven recommendations for site improvements.
- Ensure compliance with e-commerce policies, payment security standards, and regulatory requirements.
- Manage third-party e-commerce platforms, marketplaces, and affiliate programs.
- Coordinate content creation, including promotional banners, product videos, and blog posts, to drive engagement.
- Monitor and respond to customer inquiries, reviews, and complaints to maintain a positive brand reputation.
- Track and manage online promotions, discounts, and seasonal campaigns effectively.
- Prepare regular reports for senior management on e-commerce performance, trends, and insights.
- Implement SEO best practices to enhance organic traffic and improve search engine rankings.
- Collaborate with analytics teams to monitor ROI of campaigns and optimize marketing spend.
- Stay updated on emerging e-commerce technologies, trends, and competitor strategies.
- Train and mentor junior team members on e-commerce tools, platforms, and operational procedures.
Secondary Functions
- Support ad-hoc data analysis to identify opportunities for growth and efficiency.
- Contribute to digital transformation initiatives and e-commerce strategy development.
- Collaborate with IT and development teams to improve website functionality and integrations.
- Participate in cross-functional project planning and product launches.
Required Skills & Competencies
Hard Skills (Technical)
- E-commerce platform management (Shopify, Magento, WooCommerce, or similar).
- Digital marketing and paid advertising (PPC, Google Ads, social media campaigns).
- Search engine optimization (SEO) and content marketing.
- Data analysis and performance tracking using Google Analytics, Excel, or BI tools.
- Product listing, inventory management, and catalog optimization.
- A/B testing and conversion rate optimization (CRO).
- Email marketing platforms (Mailchimp, Klaviyo, or similar).
- Website user experience (UX) and design familiarity.
- Social media management and engagement strategies.
- Familiarity with payment gateways, checkout optimization, and e-commerce security.
Soft Skills
- Strong analytical and problem-solving abilities.
- Excellent communication and collaboration skills.
- Attention to detail and organizational skills.
- Adaptability and ability to work in a fast-paced environment.
- Customer-centric mindset and service orientation.
- Project management and multi-tasking skills.
- Creativity in campaign development and content strategy.
Education & Experience
Educational Background
Minimum Education:
Bachelor’s degree
Preferred Education:
Bachelor’s or Master’s degree in Marketing, Business Administration, or E-commerce
Relevant Fields of Study:
- Marketing
- Business Administration
- Digital Commerce or E-commerce
Experience Requirements
Typical Experience Range:
2–6 years in e-commerce, digital marketing, or online retail roles
Preferred:
Experience managing multi-channel e-commerce platforms, online campaigns, and digital sales strategy