Torchora
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Key Responsibilities and Required Skills for E-commerce Writer

💰 $55,000 - $80,000

MarketingContentWritingE-commerceDigital Marketing

🎯 Role Definition

Are you a wordsmith with a passion for online retail and a knack for turning features into benefits? We are searching for a highly talented and motivated E-commerce Writer to join our dynamic marketing team. In this pivotal role, you will be the voice of our brand across all digital storefronts, crafting compelling, SEO-rich content that not only tells our product stories but also captivates our audience and converts browsers into loyal customers. You will be instrumental in shaping our online presence, enhancing user experience, and directly contributing to our e-commerce growth. If you thrive in a fast-paced environment and have a portfolio brimming with conversion-driving copy, we want to hear from you!

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Copywriter
  • Content Coordinator
  • Marketing Assistant with a writing focus

Advancement To:

  • Senior E-commerce Writer / Content Specialist
  • Content Strategist
  • Content Marketing Manager

Lateral Moves:

  • SEO Specialist
  • Email Marketing Manager

Core Responsibilities

Primary Functions

  • Craft compelling, clear, and conversion-focused product descriptions that highlight features, benefits, and unique selling propositions to drive sales.
  • Develop and write engaging, SEO-optimized content for category pages, landing pages, and buying guides to improve search engine rankings and guide the customer journey.
  • Conceptualize and write high-impact copy for email marketing campaigns, including promotional emails, newsletters, abandoned cart sequences, and transactional emails.
  • Research and write insightful, brand-aligned blog posts and articles that attract our target audience, establish thought leadership, and support our content marketing strategy.
  • Produce engaging and shareable copy for various social media platforms (Instagram, Facebook, TikTok, etc.) to build community and drive traffic to our site.
  • Collaborate closely with the marketing team to develop and maintain a comprehensive content calendar, ensuring a consistent and strategic flow of information.
  • Uphold and evolve the brand's voice and tone, ensuring consistency across all e-commerce touchpoints, from headlines and CTAs to FAQs and customer service macros.
  • Conduct thorough keyword research using tools like Ahrefs or SEMrush to identify content opportunities and ensure copy is optimized for search engine visibility.
  • Regularly review and optimize existing website and product copy to improve performance, clarity, and SEO effectiveness based on analytics and customer feedback.
  • Write persuasive scripts for product videos, promotional spots, and other multimedia content to enhance product storytelling.
  • Create persuasive copy for paid advertising campaigns, including Google Ads, social media ads, and display banners, to maximize click-through rates and return on ad spend.
  • Write and refine website microcopy (e.g., calls-to-action, form fields, error messages) to enhance user experience and streamline the path to purchase.
  • Meticulously proofread and edit all copy to ensure it is grammatically perfect, factually accurate, and adheres to brand style guidelines.
  • Work alongside product managers and designers to ensure that copy and visuals are aligned and work together to create a cohesive and powerful product narrative.
  • Analyze content performance using tools like Google Analytics, tracking key metrics such as page views, bounce rate, time on page, and conversion rates to inform future content decisions.
  • Perform A/B testing on headlines, product descriptions, email subject lines, and CTAs to identify the most effective messaging and continuously optimize for conversion.
  • Stay current with e-commerce, content marketing, and SEO best practices and trends to keep our content strategy fresh and competitive.
  • Manage and update content directly within our e-commerce platform (e.g., Shopify, BigCommerce, Magento) and CMS (e.g., WordPress).
  • Research competitor products and marketing strategies to identify gaps and opportunities for our own content and positioning.
  • Develop comprehensive FAQ sections and help-center articles that proactively address customer questions, reducing the burden on customer support.

Secondary Functions

  • Analyze content performance data to provide actionable insights and recommendations for optimization to the wider marketing team.
  • Contribute to the overarching content and SEO strategy by providing insights and recommendations from a copy and brand voice perspective.
  • Collaborate with marketing, product, and design teams to ensure a cohesive and effective customer journey from first touch to post-purchase.
  • Participate in sprint planning and agile ceremonies within the marketing and creative teams to ensure timely delivery of content assets.

Required Skills & Competencies

Hard Skills (Technical)

  • Expert-Level Copywriting: Demonstrated ability to write clear, concise, and conversion-oriented copy for a digital-first audience.
  • SEO & Keyword Research: Proficiency with SEO principles and tools (e.g., SEMrush, Ahrefs, Moz) to create search-optimized content.
  • E-commerce Platform Experience: Hands-on experience with major e-commerce platforms like Shopify, Magento, or BigCommerce.
  • CMS Proficiency: Familiarity with Content Management Systems such as WordPress for publishing and managing blog content.
    -Email Marketing Tools: Experience using email marketing platforms like Klaviyo, Mailchimp, or similar services to build and execute campaigns.
  • Analytics Tools: Ability to navigate and derive insights from Google Analytics and other data platforms to measure content effectiveness.
  • CRO Principles: Understanding of Conversion Rate Optimization (CRO) and A/B testing methodologies as they apply to copy.

Soft Skills

  • Exceptional Attention to Detail: Impeccable grammar, spelling, and proofreading skills are non-negotiable.
  • Creativity & Storytelling: The ability to translate product features into compelling stories and benefits that resonate with customers.
  • Collaboration & Communication: Excellent interpersonal skills to work effectively with designers, marketers, and product managers.
  • Adaptability: Ability to quickly learn and write in the brand's specific tone and voice, and pivot between different types of copy.
  • Time Management & Organization: Proven ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
  • Customer Empathy: A deep understanding of the target audience and the ability to write from their perspective.
  • Strong Research Skills: Adept at researching products, competitors, and industry trends to create accurate and authoritative content.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent professional experience in a writing-intensive role.

Preferred Education:

  • Bachelor’s Degree in Marketing, Communications, Journalism, English, or a related field.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Journalism
  • English / Creative Writing

Experience Requirements

Typical Experience Range:

  • 3-5+ years of professional writing experience, with at least 2 years focused specifically on e-commerce, D2C, or digital marketing.

Preferred:

  • A strong, diverse portfolio of writing samples is required. Please include examples of live product pages, email campaigns, blog posts, and ad copy that demonstrate an ability to drive engagement and sales.
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