Key Responsibilities and Required Skills for E-Learning Manager

🎯 Role Definition

This role requires a strategic and innovative E-Learning Manager to spearhead our digital learning initiatives. In this pivotal role, you will be the architect of our online learning ecosystem, responsible for the entire lifecycle of our e-learning programs—from strategy and design to implementation and analysis. You will lead the charge in transforming complex business needs into engaging, effective, and scalable digital learning experiences that empower our employees and drive organizational performance. If you are passionate about leveraging technology to foster a culture of continuous learning and development, this is your opportunity to make a significant impact.

📈 Career Progression

Typical Career Path

Entry Point From:

Senior Instructional Designer
LMS Administrator / Specialist
Corporate Trainer with a technology focus

Advancement To:

Director of Learning & Development
Head of Talent Development
Senior Manager, Organizational Development

Lateral Moves:

Talent Management Manager
Organizational Development Manager
HR Technology Manager

Core Responsibilities

Primary Functions

Develop, execute, and continuously refine a comprehensive e-learning strategy that aligns with the organization's business objectives and talent development goals.
Oversee the end-to-end administration, maintenance, and optimization of the Learning Management System (LMS), ensuring a seamless and intuitive user experience.
Lead the full instructional design lifecycle for all digital learning content, from conducting needs analyses and defining learning objectives to development, deployment, and evaluation.
Collaborate closely with Subject Matter Experts (SMEs) across all departments to distill complex technical and business concepts into clear, engaging, and instructionally sound e-learning modules.
Manage and own the relationships with external e-learning vendors, content libraries, and technology partners, including negotiation, procurement, and performance management.
Establish, track, and analyze key performance indicators (KPIs) to measure the effectiveness, impact, and ROI of all e-learning programs, presenting data-driven insights to leadership.
Design and develop a variety of digital learning assets, including interactive courses, instructional videos, simulations, job aids, and assessments using authoring tools like Articulate 360 and Adobe Captivate.
Champion and stay ahead of emerging trends, tools, and best practices in adult learning theory, instructional design, and educational technology to foster innovation.
Manage the e-learning budget, ensuring strategic allocation of resources to maximize impact and achieve departmental goals.
Lead complex, cross-functional e-learning projects, defining project scope, timelines, resource allocation, and communication plans to ensure on-time, on-budget delivery.
Ensure all digital learning content is compliant with industry standards (SCORM, xAPI), accessibility guidelines (WCAG), and internal brand standards.
Develop and implement robust marketing and communication strategies to promote e-learning initiatives and drive learner engagement and adoption across the enterprise.
Create and govern a scalable framework for content creation, maintenance, and archival, ensuring the learning library remains current, relevant, and effective.
Design and facilitate "train-the-trainer" programs to empower internal teams and SMEs to develop and deliver high-quality digital learning content.
Lead, mentor, and develop a team of instructional designers and/or e-learning specialists, fostering a collaborative and high-performing team environment.

Secondary Functions

Support ad-hoc reporting requests and exploratory data analysis to uncover learning trends and opportunities for improvement.
Contribute to the organization's broader talent and data strategy by providing expert insights on learning technology and analytics.
Collaborate with business units to translate complex learning and development needs into technical requirements for the LMS and other learning platforms.
Participate in sprint planning and agile ceremonies within the broader HR and technology teams to ensure alignment and efficient execution of projects.
Partner with the IT department to troubleshoot technical issues, manage system integrations (e.g., HRIS), and plan for platform upgrades.
Evaluate and pilot new learning technologies, platforms, and methodologies to enhance the learner experience and program effectiveness.
Develop governance policies and standard operating procedures for the creation, deployment, and management of all e-learning content.

Required Skills & Competencies

Hard Skills (Technical)

LMS Administration: Expert-level proficiency in managing and administering enterprise Learning Management Systems (e.g., Cornerstone OnDemand, Docebo, Workday Learning, Moodle).
E-Learning Authoring Tools: Mastery of rapid authoring tools, particularly Articulate 360 (Storyline and Rise) and the Adobe Creative Cloud (Captivate, Premiere Pro, After Effects).
Instructional Design Methodologies: Deep knowledge of learning models such as ADDIE, SAM, and Action Mapping.
Technical Standards: Strong understanding of e-learning standards including SCORM, xAPI (Tin Can), and AICC.
Data Analysis & Reporting: Ability to use LMS reporting functions and data visualization tools (e.g., Power BI, Tableau) to analyze learning data and generate insights.
Video & Audio Production: Proficiency with video and audio editing software (e.g., Camtasia, Audacity, Adobe Premiere) to create high-quality multimedia assets.
Project Management Software: Experience using project management tools like Asana, Jira, Trello, or Smartsheet to manage complex learning projects.

Soft Skills

Strategic Thinking: Ability to connect learning initiatives directly to business outcomes and develop long-term plans.
Stakeholder Management: Exceptional skill in building relationships, managing expectations, and collaborating with SMEs and leaders at all levels.
Project Management: Outstanding organizational and time-management skills, with the ability to manage multiple complex projects simultaneously.
Communication: Excellent verbal, written, and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
Leadership & Mentorship: Proven ability to lead, coach, and inspire a team of learning professionals.
Creativity & Innovation: A passion for creative problem-solving and finding new and engaging ways to deliver learning content.
Analytical & Data-Driven: A strong aptitude for using data to inform decisions, measure results, and demonstrate value.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree

Preferred Education:

Master's Degree in a relevant field.

Relevant Fields of Study:

Instructional Design
Educational Technology
Adult Learning and Education
Human Resources Development

Experience Requirements

Typical Experience Range: 5-8 years of progressive experience in instructional design, e-learning development, and LMS management.

Preferred: At least 2-3 years in a leadership or management capacity, overseeing e-learning projects or a team of learning professionals within a corporate environment. Experience managing a global learning program is highly desirable.