Torchora
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Key Responsibilities and Required Skills for E-Marketing Officer

💰 $55,000 - $75,000

MarketingDigital MarketingE-CommerceCommunications

🎯 Role Definition

As an E-Marketing Officer, you are the digital heartbeat of our marketing team. You will be responsible for orchestrating our entire online presence, from crafting compelling social media narratives to executing precision-targeted email campaigns and optimizing our website for peak search engine performance. This role requires a blend of creative flair and analytical rigor, as you'll not only create engaging content but also dive deep into data to measure ROI and refine our strategies. You will be instrumental in driving brand awareness, generating qualified leads, and nurturing customer relationships in the digital space. If you are passionate about the ever-evolving world of digital marketing and thrive on seeing tangible results, this is the perfect opportunity to make a significant impact.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Digital Marketing Assistant / Coordinator
  • Social Media Coordinator
  • Content Creator / Copywriter

Advancement To:

  • Digital Marketing Manager
  • E-Commerce Manager
  • Senior SEO/SEM Strategist

Lateral Moves:

  • Content Strategist
  • SEO Specialist
  • PPC/Paid Media Specialist

Core Responsibilities

Primary Functions

  • Develop, implement, and manage comprehensive digital marketing strategies to align with business goals, increase brand awareness, and drive lead generation.
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns from conception to completion.
  • Measure and report on the performance of all digital marketing campaigns, assessing against key performance indicators (KPIs) and return on investment (ROI).
  • Conduct in-depth keyword research and implement on-page and off-page SEO strategies to improve organic search rankings and drive relevant traffic.
  • Create, manage, and optimize paid advertising campaigns across various platforms, including Google Ads, Bing Ads, Facebook, LinkedIn, and Instagram.
  • Design, build, and maintain our social media presence across all relevant channels, ensuring content is engaging, timely, and on-brand.
  • Develop and execute a sophisticated email marketing strategy, including audience segmentation, A/B testing, drip campaigns, and marketing automation workflows.
  • Manage and maintain the company website and blog, ensuring content is fresh, relevant, and optimized for user experience and conversion.
  • Brainstorm and implement new and creative growth hacking strategies to acquire and retain customers.
  • Collaborate with internal teams, including sales, product, and design, to create cohesive campaigns and optimize the end-to-end customer journey.
  • Utilize strong analytical abilities to evaluate the customer experience across multiple channels and touchpoints, identifying critical conversion points and drop-off points.
  • Identify emerging trends, technologies, and insights within the digital marketing landscape and provide thought leadership for adoption where appropriate.
  • Manage the e-marketing budget, ensuring optimal allocation of funds and tracking expenditures to deliver maximum impact.
  • Prepare and present detailed weekly and monthly performance reports to senior management, highlighting key successes, challenges, and actionable insights.
  • Collaborate with external agencies, freelancers, and other vendor partners to augment marketing efforts and ensure project deadlines are met.
  • Oversee and manage the online brand reputation, monitoring social media, forums, and review sites for customer feedback and engagement opportunities.
  • Develop and manage a content calendar that aligns with marketing campaigns, product launches, and seasonal trends.
  • Analyze competitor digital marketing activities to identify strategic opportunities and potential threats.
  • Manage affiliate marketing programs, including partner recruitment, campaign management, and performance analysis.
  • Create and optimize landing pages and user funnels to improve conversion rates.
  • Coordinate with the creative team to produce engaging digital assets, including graphics, videos, and infographics for various platforms.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to uncover new marketing opportunities.
  • Contribute to the organization's broader marketing strategy and campaign roadmap.
  • Collaborate with business units to translate marketing needs into technical and creative requirements.
  • Participate in sprint planning and agile ceremonies within the marketing team to ensure efficient project execution.

Required Skills & Competencies

Hard Skills (Technical)

  • SEO/SEM: Demonstrable experience with SEO best practices and managing PPC campaigns on Google Ads and social platforms.
  • Analytics Platforms: Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools to track performance and derive insights.
  • Email Marketing Platforms: Hands-on experience with tools like Mailchimp, HubSpot, or Marketo for campaign creation and automation.
  • Social Media Management Tools: Expertise in using platforms such as Hootsuite, Buffer, or Sprout Social for scheduling, monitoring, and reporting.
  • CMS Proficiency: Experience with Content Management Systems, particularly WordPress, for website updates and content publishing.
  • CRM Software: Familiarity with Customer Relationship Management systems like Salesforce or HubSpot for lead management and tracking.
  • Basic HTML/CSS: A foundational understanding is beneficial for email template and landing page customization.

Soft Skills

  • Analytical & Data-Driven: Strong ability to analyze data, identify trends, and make decisions based on performance metrics.
  • Creativity: A knack for generating original ideas and creating engaging content that captures audience attention.
  • Communication: Excellent written and verbal communication skills for crafting compelling copy and presenting reports.
  • Project Management: Outstanding organizational and time-management skills to handle multiple projects simultaneously.
  • Adaptability: Ability to thrive in a fast-paced environment and quickly adapt to new technologies and industry trends.
  • Collaboration: A strong team player who can work effectively with cross-functional teams and external partners.
  • Attention to Detail: Meticulous approach to campaign setup, content proofreading, and data reporting.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree in a relevant field.

Preferred Education:

  • Bachelor’s or Master’s degree with a focus on Digital Marketing.
  • Certifications such as Google Ads, Google Analytics (GAIQ), or HubSpot Inbound Marketing.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Digital Media

Experience Requirements

Typical Experience Range:

  • 2-5 years of proven working experience in a digital marketing or e-marketing role.

Preferred:

  • Experience in B2B or B2C e-commerce environments.
  • A portfolio showcasing successful digital marketing campaigns and their results.
  • Experience managing a significant marketing budget and demonstrating positive ROI.
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