E-Marketing Strategist

🎯 Role Definition

Are you a master of the digital landscape, passionate about driving growth through innovative online strategies? We are searching for a highly skilled E-Marketing Strategist to join our dynamic marketing team. In this pivotal role, you will be the architect of our digital future, responsible for designing and executing comprehensive e-marketing plans that elevate our brand, engage our target audience, and generate measurable results. The ideal candidate is a strategic thinker with a deep understanding of all facets of digital marketing, from SEO and PPC to social media and marketing automation. You will be instrumental in analyzing market trends, optimizing our digital presence, and ultimately, driving revenue growth and market share.

📈 Career Progression

Typical Career Path

Entry Point From:

Digital Marketing Specialist / Coordinator
SEO/SEM Analyst
Social Media Manager
Content Marketing Specialist

Advancement To:

Senior E-Marketing Manager / Senior Digital Strategist
Director of Digital Marketing
Head of Growth / Growth Marketing Director
VP of Marketing

Lateral Moves:

Product Marketing Manager
Content Strategy Manager
Marketing Analytics Manager

Core Responsibilities

Primary Functions

Develop, implement, and manage comprehensive, full-funnel e-marketing strategies that align with overarching business objectives and revenue goals.
Oversee and optimize all digital marketing channels, including SEO, SEM, PPC, email marketing, social media, affiliate marketing, and display advertising campaigns.
Plan, execute, and measure experiments and A/B tests across various platforms to drive conversion rate optimization (CRO) for websites, landing pages, and email campaigns.
Define, monitor, and analyze key performance indicators (KPIs) and metrics for all digital marketing initiatives, providing detailed performance reports and dashboards to leadership.
Manage and allocate the digital marketing budget effectively, ensuring optimal spend across all channels to maximize return on investment (ROI) and achieve target cost-per-acquisition (CPA).
Lead the strategy for lead generation, nurturing, and scoring through sophisticated use of marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
Conduct in-depth market research, customer journey mapping, and competitor analysis to identify emerging trends, opportunities, and threats in the digital space.
Architect and execute a data-driven SEO strategy, encompassing on-page, off-page, and technical SEO, to significantly improve organic search rankings and visibility.
Direct paid search (PPC) and paid social campaigns on platforms like Google Ads, Bing Ads, LinkedIn, and Meta, focusing on keyword strategy, bid management, and ad copy optimization.
Formulate and execute a sophisticated email marketing strategy, including audience segmentation, personalization, automated workflows, and performance analysis.
Analyze customer data and behavioral analytics to create detailed audience personas and segmentation strategies, ensuring marketing messages resonate with the target demographic.
Drive the creation and promotion of high-impact digital content, including blog posts, whitepapers, case studies, videos, and infographics, in collaboration with the content team.
Provide strategic guidance and thought leadership to internal teams and key stakeholders on all aspects of digital marketing best practices and innovation.

Secondary Functions

Collaborate closely with the sales team to ensure seamless lead handoff, alignment on MQL/SQL definitions, and feedback loops for campaign refinement.
Manage relationships and project timelines with external agencies, freelance consultants, and technology partners to support and scale marketing activities.
Stay at the forefront of the latest e-marketing trends, platform updates, and emerging technologies to ensure the company maintains a competitive edge.
Work with the web development and UX/UI teams to ensure the company’s website provides an optimal user experience and is optimized for conversions.
Develop and maintain a consistent online brand voice and manage the company's online reputation across review sites, social media, and other digital platforms.
Evaluate and recommend new digital marketing tools, software, and technologies to enhance campaign performance and team efficiency.
Support the development of integrated marketing campaigns by ensuring the digital component is fully aligned with offline marketing and PR efforts.
Mentor junior marketing team members, providing guidance and training on digital marketing best practices and tools.

Required Skills & Competencies

Hard Skills (Technical)

SEO & SEM Mastery: Deep expertise in search engine optimization techniques and paid search campaign management using tools like Google Ads, SEMrush, Ahrefs, and Moz.
Google Analytics & Data Visualization: Advanced proficiency in Google Analytics (GA4), Google Tag Manager, and data visualization tools (e.g., Tableau, Google Data Studio) to derive actionable insights.
Marketing Automation Platforms: Hands-on experience with major marketing automation software such as HubSpot, Marketo, or Pardot for lead nurturing and campaign automation.
PPC & Paid Social: Proven ability to manage and optimize large-scale PPC budgets across Google Ads, LinkedIn Ads, and Meta Ads.
CRM Software: Familiarity with CRM systems like Salesforce to track the marketing-to-sales funnel and campaign influence on revenue.
Email Marketing: Expertise in managing email marketing platforms (e.g., Mailchimp, Klaviyo) and executing complex, segmented email campaigns.
Conversion Rate Optimization (CRO): Experience with A/B testing and multivariate testing tools like Optimizely, VWO, or Google Optimize.
Content Management Systems (CMS): Proficiency with common CMS platforms, particularly WordPress.

Soft Skills

Strategic & Analytical Thinking: Ability to see the big picture, analyze complex data sets, and translate them into effective, data-driven marketing strategies.
Exceptional Communication: Superior written and verbal communication skills, with the ability to present complex ideas clearly to both technical and non-technical stakeholders.
Project Management: Strong organizational skills with the ability to manage multiple projects, timelines, and priorities simultaneously in a fast-paced environment.
Creativity & Innovation: A creative mindset to develop novel campaign ideas and solve marketing challenges in new ways.
Collaborative Spirit: A team player who can work effectively across departments, including sales, content, design, and product development.
Adaptability: Thrives in a dynamic environment and can quickly pivot strategies in response to changing market conditions or performance data.
Leadership & Influence: The ability to guide and influence others, with or without direct authority, to achieve common marketing goals.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree in a relevant field.

Preferred Education:

Master’s Degree (MBA or Master's in Marketing/Communications).
Certifications in Google Ads, Google Analytics, HubSpot, or other relevant digital marketing platforms.

Relevant Fields of Study:

Marketing
Business Administration
Communications
Economics or a related quantitative field

Experience Requirements

Typical Experience Range: 5-7+ years of progressive experience in digital marketing or a related role.

Preferred:

Demonstrable track record of developing and executing successful e-marketing strategies that resulted in significant business growth.
Experience managing substantial digital marketing budgets and reporting on ROI.
A strong portfolio showcasing successful campaigns across multiple digital channels.
Experience in both B2B and B2C environments is highly desirable.