Torchora
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Key Responsibilities and Required Skills for E-Tailing Manager

💰 $95,000 - $145,000

E-commerceDigital MarketingRetail ManagementSales

🎯 Role Definition

This role requires a dynamic and results-driven E-Tailing Manager to spearhead our online sales channels and digital storefront. This pivotal role involves crafting and executing a comprehensive e-commerce strategy to drive significant revenue growth, enhance the customer experience, and expand our digital footprint. The ideal candidate is a strategic thinker with a deep understanding of the entire e-commerce ecosystem, from digital marketing and site optimization to fulfillment and customer service. You will be the central owner of our online business, responsible for its P&L and overall performance, transforming our digital presence into a primary engine for growth.

📈 Career Progression

Typical Career Path

Entry Point From:

  • E-commerce Specialist / Coordinator
  • Digital Marketing Manager
  • Brand Manager with strong digital focus

Advancement To:

  • Head of E-commerce
  • Director of Digital Strategy
  • VP of Marketing / E-commerce

Lateral Moves:

  • Head of Digital Marketing
  • Senior Product Manager (E-commerce)

Core Responsibilities

Primary Functions

  • Develop, articulate, and execute the comprehensive end-to-end e-commerce strategy, aligning with overall business objectives to drive sustainable revenue growth and market share.
  • Take full ownership of the e-commerce channel's Profit & Loss (P&L), meticulously managing budgets, forecasting sales, and implementing strategies to maximize profitability and achieve financial targets.
  • Oversee and direct all aspects of the online store's day-to-day operations, including product listings, site merchandising, promotional campaign execution, and content updates.
  • Lead the strategy and execution of all digital marketing initiatives, including SEO, SEM, PPC, email marketing, affiliate marketing, and social media advertising to drive qualified traffic.
  • Analyze website traffic, user behavior, and sales performance data using tools like Google Analytics to generate actionable insights for continuous improvement and optimization.
  • Champion the optimization of the end-to-end customer journey, from landing page to checkout, to improve user experience (UX) and maximize conversion rates (CRO).
  • Manage the e-commerce technology stack, evaluating and implementing new tools, platforms, and integrations to enhance site functionality and operational efficiency.
  • Direct A/B testing and multivariate testing programs for landing pages, product pages, and marketing campaigns to iterate and improve performance based on empirical data.
  • Manage relationships and contract negotiations with third-party vendors, digital agencies, and technology partners to ensure they meet performance and budgetary goals.
  • Develop and manage the online promotional calendar, coordinating with marketing, merchandising, and inventory teams to ensure cohesive and impactful campaigns.
  • Oversee the online product catalog, ensuring all product information, imagery, and pricing are accurate, compelling, and optimized for search and sales.
  • Define and monitor key performance indicators (KPIs) across the e-commerce channel, delivering regular, detailed performance reports to senior leadership.
  • Stay at the forefront of e-commerce industry trends, competitive landscape, and emerging technologies to identify new opportunities for growth and innovation.
  • Lead the content strategy for the e-commerce platform, ensuring brand consistency and a compelling narrative across all product descriptions, blog posts, and site copy.
  • Manage online marketplace strategies, including presence on platforms like Amazon, eBay, or Walmart, optimizing listings and advertising for maximum visibility and sales.
  • Implement and manage customer relationship management (CRM) strategies to foster loyalty, increase repeat purchases, and enhance customer lifetime value.
  • Ensure the e-commerce site is fully compliant with all relevant regulations, including data privacy (GDPR, CCPA) and accessibility standards (WCAG).
  • Drive personalization initiatives on the website, leveraging customer data and behavior to create tailored shopping experiences that increase engagement and conversion.

Secondary Functions

  • Collaborate with the supply chain and operations teams to ensure seamless inventory management, accurate stock levels, and an efficient order fulfillment process for online sales.
  • Work closely with the customer service department to analyze customer feedback, resolve escalations, and implement improvements to the post-purchase experience.
  • Partner with the Brand and Creative teams to ensure the online visual identity is consistent, modern, and effectively communicates our brand value proposition.
  • Support market expansion projects by analyzing the feasibility of launching e-commerce operations in new geographic regions and localizing the user experience.

Required Skills & Competencies

Hard Skills (Technical)

  • E-commerce Platform Proficiency: Deep expertise in managing and optimizing major e-commerce platforms like Shopify Plus, Magento, BigCommerce, or Salesforce Commerce Cloud.
  • Digital Analytics Mastery: Advanced skills in web analytics tools (e.g., Google Analytics 4, Adobe Analytics), with the ability to interpret data, generate reports, and derive strategic insights.
  • P&L Management: Strong financial acumen with proven experience managing an e-commerce P&L, including budgeting, forecasting, and performance analysis.
  • SEO/SEM Expertise: In-depth knowledge of search engine optimization (SEO) and search engine marketing (SEM) principles and best practices to drive organic and paid traffic.
  • Conversion Rate Optimization (CRO): Demonstrable experience with A/B testing methodologies and tools (e.g., Optimizely, VWO, Google Optimize) to improve on-site conversion.
  • CRM & Email Marketing: Proficiency with CRM systems and email marketing platforms (e.g., Klaviyo, Salesforce Marketing Cloud, HubSpot) to manage customer lifecycle campaigns.

Soft Skills

  • Strategic & Commercial Mindset: The ability to think long-term and develop strategies that connect e-commerce activities directly to broader business and financial goals.
  • Data-Driven Decision Making: A strong analytical orientation with a passion for using data to solve problems, identify opportunities, and validate hypotheses.
  • Leadership & Influence: Proven ability to lead cross-functional teams, manage stakeholders, and influence decision-making at all levels of the organization without direct authority.
  • Exceptional Communication: Superior verbal and written communication skills, capable of articulating complex strategies and performance results to diverse audiences, including executive leadership.
  • Project Management: Excellent organizational and project management skills, with the ability to manage multiple complex projects simultaneously in a fast-paced environment.
  • Customer-Centricity: A genuine passion for understanding and serving the customer, with a relentless focus on creating a seamless and positive user experience.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Master of Business Administration (MBA) or a Master's degree in a relevant field.

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • E-commerce & Digital Media
  • Information Systems

Experience Requirements

Typical Experience Range: 5-8 years of progressive experience in e-commerce management, digital marketing, or a closely related field.

Preferred:

  • A proven track record of managing and growing a direct-to-consumer (DTC) e-commerce business.
  • Experience managing a significant P&L and a multi-million dollar digital marketing budget.
  • Hands-on experience within a fast-growing retail or consumer goods brand.
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