Torchora
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E-Tailing Specialist

💰 $55,000 - $85,000

E-commerceDigital MarketingRetailSalesMerchandising

🎯 Role Definition

An E-Tailing Specialist, or E-commerce Specialist, is a multifaceted professional who serves as the operational and strategic hub for an organization's online sales channels. This individual is responsible for the day-to-day management and optimization of the company's website and marketplace stores (like Amazon or eBay). Their primary goal is to maximize online revenue by enhancing the customer experience, improving product visibility, and executing effective digital marketing and merchandising strategies. They are a crucial link between marketing, sales, inventory, and customer service, ensuring a seamless and profitable online operation.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Digital Marketing Coordinator
  • E-commerce Assistant
  • Retail Merchandiser or Buyer

Advancement To:

  • E-commerce Manager
  • Senior E-Tailing Specialist
  • Digital Merchandising Manager

Lateral Moves:

  • SEO/SEM Specialist
  • Digital Marketing Manager
  • E-commerce Analyst

Core Responsibilities

Primary Functions

  • Manage the end-to-end product lifecycle on all e-commerce platforms, from initial product setup and listing creation to pricing adjustments and final delisting.
  • Develop and execute comprehensive online merchandising strategies to enhance product visibility, optimize the customer journey, and maximize conversion rates across our digital storefronts.
  • Oversee the daily operations of e-commerce websites (e.g., Shopify, Magento, BigCommerce), ensuring all functionalities, including checkout, promotions, and navigation, are working seamlessly.
  • Create, manage, and optimize product listings with compelling, SEO-rich copy, high-quality imagery, and detailed specifications to improve search rankings and drive organic traffic.
  • Collaborate with the marketing team to plan and implement promotional calendars, including sales events, new product launches, and seasonal campaigns, across all digital channels.
  • Monitor and analyze key performance indicators (KPIs) such as conversion rate, average order value (AOV), cart abandonment rate, and customer lifetime value (CLV) to identify trends and opportunities for growth.
  • Manage and analyze performance on third-party marketplaces like Amazon, eBay, and Walmart, including FBA inventory management, advertising campaigns (PPC), and compliance with platform policies.
  • Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to generate actionable insights on customer behavior, traffic sources, and campaign performance, providing regular reports to stakeholders.
  • Conduct regular A/B testing on various site elements, including landing pages, product descriptions, call-to-actions, and checkout processes, to continuously improve user experience (UX).
  • Coordinate with the inventory management and supply chain teams to ensure accurate stock levels are reflected online, preventing overselling and minimizing out-of-stock situations.
  • Develop and execute email marketing campaigns, including automated flows (welcome series, abandoned cart reminders) and targeted promotional emails to nurture leads and drive repeat purchases.
  • Manage the customer review and feedback process, responding to inquiries and leveraging user-generated content to build social proof and brand trust.
  • Perform competitive analysis to monitor pricing, promotions, and product assortments of key competitors, providing strategic recommendations to maintain a competitive edge.
  • Implement and manage on-site search optimization strategies to ensure customers can easily and effectively find the products they are looking for.
  • Manage the configuration of promotional codes, gift cards, and loyalty program functionalities within the e-commerce platform, ensuring they are tested and deployed correctly.
  • Troubleshoot and report any technical issues or bugs on the website to the IT or development team, following through to ensure timely resolution.
  • Stay current with the latest e-commerce trends, technologies, and best practices to propose and implement innovative solutions that drive business growth.
  • Generate and present detailed sales and performance reports to senior management, highlighting key achievements, challenges, and strategic recommendations for future quarters.
  • Coordinate with logistics partners to monitor order fulfillment, shipping times, and return processes, ensuring a smooth post-purchase experience for the customer.
  • Assist in the management of the PIM (Product Information Management) system, ensuring data accuracy, integrity, and enrichment for all SKUs.

Secondary Functions

  • Support the digital marketing team by providing product and performance insights for paid search and social media campaigns.
  • Contribute to the development and user acceptance testing (UAT) of new website features and functionalities.
  • Collaborate with the content and design teams to ensure a consistent brand message and visual identity across all online touchpoints.
  • Participate in forecasting and demand planning meetings by providing data-driven input on sales trends and promotional performance.

Required Skills & Competencies

Hard Skills (Technical)

  • E-commerce Platforms: Proficiency in managing platforms such as Shopify, Magento, BigCommerce, or WooCommerce.
  • Marketplace Management: Hands-on experience with Amazon Seller Central, Walmart Marketplace, and/or eBay.
  • Web Analytics: Strong ability to use tools like Google Analytics or Adobe Analytics to derive actionable insights.
  • SEO/SEM: Solid understanding of Search Engine Optimization principles and experience with Paid Search (PPC) campaigns.
  • Email Marketing: Experience with platforms like Klaviyo, Mailchimp, or similar, including campaign setup and automation.
  • Data Analysis: Advanced proficiency in Microsoft Excel or Google Sheets for reporting and analysis.
  • PIM/CMS: Familiarity with Product Information Management and Content Management Systems.

Soft Skills

  • Analytical & Problem-Solving: Ability to interpret complex data to make strategic business decisions and troubleshoot issues effectively.
  • Commercial Acumen: A strong understanding of the retail market, customer behavior, and what drives online sales.
  • Detail-Oriented: Meticulous attention to detail in product listings, pricing, and campaign execution.
  • Communication: Excellent written and verbal communication skills for collaborating with cross-functional teams and reporting to stakeholders.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s Degree or equivalent relevant work experience.

Preferred Education:

  • Bachelor’s Degree in a relevant field.

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Communications
  • Information Systems

Experience Requirements

Typical Experience Range: 2-5 years of direct experience in an e-commerce or digital retail role.

Preferred:

  • Proven track record of growing sales on a D2C website and/or major online marketplaces.
  • Experience managing an online store with a large SKU count.
  • Hands-on experience with A/B testing tools and methodologies.
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