Torchora
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E-Tailing Strategist

💰 $110,000 - $165,000

E-commerceDigital MarketingBusiness StrategyRetailAnalytics

🎯 Role Definition

As our E-Tailing Strategist, you are the chief architect of our digital storefront's success. You will own the holistic e-commerce strategy, from customer acquisition and on-site experience to conversion and retention. This pivotal role requires a blend of analytical rigor, creative marketing, and strategic foresight to identify growth levers and execute initiatives that increase online sales, market share, and customer lifetime value. You will be the go-to expert for all things e-commerce, transforming data-driven insights into a world-class, revenue-generating online shopping experience.

📈 Career Progression

Typical Career Path

Entry Point From:

  • E-commerce Manager
  • Digital Marketing Manager
  • Senior Business Analyst (E-commerce Focus)
  • Brand Manager with strong digital experience

Advancement To:

  • Director of E-commerce
  • Head of Digital Strategy
  • VP of Online Sales / Digital Commerce
  • Chief Digital Officer

Lateral Moves:

  • Senior Product Manager (Digital Experience)
  • Customer Experience (CX) Strategist
  • Marketing Automation Director

Core Responsibilities

Primary Functions

  • Develop, articulate, and execute a comprehensive, multi-year e-commerce strategy designed to achieve ambitious sales targets and market share growth across all digital channels.
  • Own the end-to-end online customer journey, from initial traffic acquisition to post-purchase engagement, meticulously identifying and resolving friction points to enhance customer satisfaction and lifetime value.
  • Conduct in-depth market and competitor analysis to identify emerging trends, consumer behaviors, technological advancements, and competitive threats, translating insights into actionable strategic recommendations for the digital commerce roadmap.
  • Lead the planning, execution, and sophisticated analysis of A/B and multivariate tests across the website to relentlessly improve key performance indicators, including conversion rates, average order value (AOV), and user engagement.
  • Collaborate with integrated marketing teams to devise and implement cohesive digital marketing campaigns, ensuring strategic alignment between paid search (SEM), SEO, email, social media, and affiliate marketing efforts.
  • Manage the P&L for the e-commerce channel, including detailed budget forecasting, performance tracking, and strategic investment allocation to maximize return on ad spend (ROAS) and overall profitability.
  • Oversee the entire online product merchandising strategy, encompassing category management, dynamic product placement, on-site search optimization, and the successful launch of new products and collections.
  • Define and meticulously analyze key e-commerce KPIs using advanced analytics platforms (e.g., Google Analytics 4, Adobe Analytics), generating regular performance reports and dashboards for senior leadership.
  • Partner with technology, UX, and development teams to define the e-commerce platform roadmap, prioritizing new features, functionalities, and third-party integrations that enhance the user experience and operational efficiency.
  • Lead and champion the organic growth strategy by directing SEO efforts, working with content and technical teams to improve organic search rankings, domain authority, and visibility for high-value keywords.
  • Architect and refine the customer segmentation strategy, leveraging rich data from our CDP and analytics platforms to create highly personalized shopping experiences, targeted promotions, and relevant product recommendations.
  • Champion a data-first culture by leveraging customer data, web analytics, and business intelligence to inform all strategic decisions, commercial initiatives, and customer-facing experiences.
  • Evaluate, select, and manage relationships with third-party vendors, agencies, and technology partners to ensure they deliver on performance goals, SLAs, and contractual obligations.
  • Direct the promotional calendar and pricing strategy for the online channel, balancing aggressive growth tactics with the need to protect brand integrity and achieve margin targets.
  • Spearhead the strategy for expanding into new online marketplaces (e.g., Amazon, Walmart.com) or international markets, including logistical, financial, and marketing feasibility studies.
  • Work closely with supply chain and operations teams to optimize inventory levels, fulfillment processes, and shipping strategies to exceed customer expectations and control operational costs.
  • Develop and manage the customer review and user-generated content (UGC) strategy to build social proof, foster community, and directly influence conversion rates.
  • Drive the personalization roadmap, utilizing advanced tools and data to deliver tailored content, offers, and shopping experiences to different customer segments across the site and in marketing communications.
  • Stay at the forefront of e-commerce technology and best practices, continuously evaluating new tools, platforms, and methodologies to maintain a sustainable competitive edge.
  • Define and govern the content strategy for the e-commerce site, ensuring all product descriptions, category pages, and landing pages are expertly crafted and optimized for both SEO and conversion.
  • Analyze and obsessively optimize the mobile commerce experience, ensuring a seamless, fast, and high-converting journey for customers on smartphones and tablets.
  • Lead cross-functional projects, securing buy-in from stakeholders in Marketing, IT, Finance, and Operations to deliver complex e-commerce initiatives on time and on budget.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to uncover hidden opportunities.
  • Contribute to the organization's broader data strategy and roadmap.
  • Collaborate with business units to translate data needs into engineering and BI requirements.
  • Participate in sprint planning and agile ceremonies within the data and development teams.
  • Stay current with e-commerce industry trends, competitive landscape, and emerging technologies.
  • Mentor junior team members in e-commerce best practices and analytical thinking.

Required Skills & Competencies

Hard Skills (Technical)

  • Deep expertise with major e-commerce platforms (e.g., Shopify Plus, Magento, BigCommerce, Salesforce Commerce Cloud).
  • Advanced proficiency in web analytics tools (Google Analytics 4, Adobe Analytics), including custom report creation, segmentation, and funnel analysis.
  • Strong command of SEO principles and hands-on experience with tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console).
  • Proven experience with Conversion Rate Optimization (CRO) and A/B testing platforms (e.g., Optimizely, VWO, Google Optimize).
  • Hands-on experience managing digital marketing channels, including SEM/PPC (Google Ads), email marketing automation, and affiliate marketing.
  • Proficiency in data visualization and dashboarding tools like Tableau, Power BI, or Google Data Studio.
  • Solid understanding of front-end web technologies (HTML, CSS, JavaScript) as they relate to on-site optimization, tag management, and tracking implementation.
  • Strong financial acumen with experience in e-commerce P&L management, budgeting, and forecasting.
  • Familiarity with Customer Data Platforms (CDP) and marketing automation systems (e.g., Klaviyo, Salesforce Marketing Cloud, Segment).
  • Experience managing and optimizing third-party marketplace channels such as Amazon Seller/Vendor Central.
  • Competency in using project management software (e.g., Jira, Asana, Trello) to manage complex, cross-functional initiatives.

Soft Skills

  • Exceptional strategic and analytical thinking with a proven ability to translate complex data into actionable, commercial insights.
  • Strong leadership and influencing skills, capable of driving projects forward and aligning cross-functional teams toward a common goal.
  • Excellent written and verbal communication, with the ability to craft compelling narratives and present complex strategies to senior leadership.
  • A deep, customer-centric mindset with a genuine passion for creating outstanding, frictionless user experiences.
  • Highly organized with superb project management capabilities and meticulous attention to detail.
    im-solver who can navigate ambiguity and thrive in a fast-paced, dynamic environment.
  • A naturally collaborative team player with strong interpersonal skills and the ability to build relationships at all levels of the organization.
  • Commercial awareness and a results-driven orientation with a relentless focus on hitting and exceeding targets.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Master of Business Administration (MBA) or an equivalent advanced degree.

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Economics
  • Data Science
  • Information Systems

Experience Requirements

Typical Experience Range:

  • 5-8 years of progressive, hands-on experience in e-commerce management, digital marketing, or online strategy.

Preferred:

  • A proven track record of driving significant, measurable revenue growth in a D2C (Direct-to-Consumer) or complex multi-channel retail environment. Experience in a high-growth startup or a digitally-transforming enterprise is highly desirable.
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