Torchora
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Key Responsibilities and Required Skills for an E-Trade Specialist

💰 $65,000 - $95,000

E-commerceMarketingDigital SalesRetail

🎯 Role Definition

Are you a results-oriented e-commerce professional with a passion for driving online sales and optimizing digital marketplaces? This role requires a dynamic and analytical E-Trade Specialist to join our innovative team. In this pivotal role, you will be the engine behind our e-commerce success, responsible for the day-to-day management and strategic growth of our presence on platforms like Amazon, Shopify, Walmart.com, and more. You will own the entire online customer journey, from product listing and pricing to advertising and performance analysis, ensuring a best-in-class experience that translates into measurable growth. If you thrive in a fast-paced environment and have a proven track record of boosting online revenue, we want to hear from you.

📈 Career Progression

Typical Career Path

Entry Point From:

  • E-commerce Coordinator
  • Digital Marketing Assistant
  • Marketplace Associate

Advancement To:

  • E-commerce Manager
  • Marketplace Strategist
  • Head of Digital Commerce

Lateral Moves:

  • Digital Marketing Manager
  • PPC/SEM Specialist
  • Product Manager

Core Responsibilities

Primary Functions

  • Manage the entire lifecycle of product listings on major e-commerce platforms (Amazon, Walmart, eBay, etc.), including creation, maintenance, and strategic optimization of titles, descriptions, images, and keywords to maximize visibility and conversion rates.
  • Develop, execute, and continuously optimize paid advertising campaigns (e.g., Amazon Sponsored Products, Sponsored Brands, DSP) to increase traffic, improve ROAS, and achieve sales targets.
  • Conduct comprehensive sales and performance analysis, utilizing platform-specific analytics and third-party tools to generate actionable insights and deliver regular performance reports to leadership.
  • Oversee and manage inventory levels across all online channels, collaborating with supply chain teams to forecast demand, prevent stockouts, and manage excess inventory.
  • Implement and refine pricing strategies, constantly monitoring competitor pricing, market trends, and promotional opportunities to maintain a competitive edge and protect profit margins.
  • Proactively manage and enhance online brand reputation by monitoring customer reviews and questions, providing timely responses, and leveraging feedback to improve products and listings.
  • Drive the creation and implementation of A+ Content, Enhanced Brand Content (EBC), and brand stores to elevate the customer experience and improve brand storytelling.
  • Execute promotional strategies, including setting up coupons, sales events, and lightning deals, to drive traffic and boost sales velocity during key periods.
  • Stay current with all marketplace policy changes, industry trends, and algorithm updates to ensure compliance and identify new growth opportunities or potential risks.
  • Troubleshoot and resolve a wide range of marketplace issues, including suppressed listings, account health warnings, and fulfillment problems, by opening and managing cases with platform support teams.
  • Lead the go-to-market strategy for new product launches on e-commerce channels, coordinating with marketing, product, and operations teams for a seamless and impactful release.
  • Perform in-depth keyword research and competitor analysis to inform SEO strategies, content development, and advertising campaign targeting.
  • Manage and grow our Direct-to-Consumer (D2C) channel, typically on a Shopify or BigCommerce platform, by optimizing the user experience, managing apps, and driving targeted traffic.
  • Analyze customer return data and feedback to identify product quality issues or listing inaccuracies, working with relevant teams to implement corrective actions.
  • Coordinate with the logistics and fulfillment teams to ensure smooth order processing, accurate shipping, and adherence to marketplace fulfillment standards (e.g., FBA, SFP).

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to answer critical business questions.
  • Contribute to the organization's broader e-commerce and data strategy roadmap.
  • Collaborate with business units, including marketing and sales, to translate their needs into actionable e-commerce strategies and requirements.
  • Participate in sprint planning and agile ceremonies within the digital marketing and e-commerce teams.
  • Develop and maintain standard operating procedures (SOPs) for key e-commerce functions to ensure consistency and efficiency.
  • Evaluate and recommend new tools, software, and third-party partners to improve operational efficiency and sales performance.

Required Skills & Competencies

Hard Skills (Technical)

  • Marketplace Platform Proficiency: Deep, hands-on experience with Amazon Seller Central and/or Vendor Central is essential. Familiarity with other platforms like Walmart Marketplace, eBay, or Target+ is highly desirable.
  • E-commerce Platform Management: Proven ability to manage and optimize D2C storefronts using platforms such as Shopify, BigCommerce, or Magento.
  • Data Analysis & Excel: Strong analytical skills with advanced proficiency in Microsoft Excel (Pivot Tables, VLOOKUPs, Formulas) or Google Sheets for data manipulation and reporting.
  • PPC Advertising: In-depth knowledge of managing and optimizing on-platform advertising campaigns, particularly Amazon Advertising (Sponsored Products, Brands, Display).
  • E-commerce SEO: Solid understanding of search engine optimization principles as they apply to online marketplaces, including keyword research, listing optimization, and ranking factors.
  • Web Analytics: Experience using tools like Google Analytics, Jungle Scout, Helium 10, or similar platforms to track performance and gather market intelligence.
  • Inventory Management: Familiarity with inventory management concepts and software (ERP or standalone systems) to manage stock across multiple channels.

Soft Skills

  • Analytical & Problem-Solving: Ability to interpret complex data sets to identify trends, draw meaningful conclusions, and solve challenging problems.
  • Attention to Detail: Meticulous approach to managing product data, campaign details, and performance metrics to ensure accuracy and quality.
  • Project Management: Excellent organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Proactive & Results-Driven: A self-starter mindset focused on achieving and exceeding sales targets and key performance indicators.
  • Communication & Collaboration: Strong verbal and written communication skills to effectively collaborate with cross-functional teams and report findings to stakeholders.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience in a relevant field.

Preferred Education:

  • Bachelor's Degree in Marketing, Business Administration, E-commerce, or Data Analytics.

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • E-commerce
  • Data Analytics

Experience Requirements

Typical Experience Range:

  • 3-5 years of direct, hands-on experience in an e-commerce or marketplace management role.

Preferred:

  • A proven track record of managing a large product catalog (500+ SKUs) and successfully growing sales on Amazon or a similar major marketplace. Experience in a CPG, electronics, or fashion environment is a plus.
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