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Key Responsibilities and Required Skills for E-Trade Strategist

💰 $110,000 - $165,000

E-CommerceMarketingStrategyDigitalSales

🎯 Role Definition

Are you a master of the digital marketplace, passionate about driving growth at the intersection of brand strategy and e-commerce execution? This role requires a highly analytical and commercially-minded E-Trade Strategist to join our dynamic team. In this pivotal role, you will be the architect of our success across key online retail platforms like Amazon, Walmart.com, and Target.com. You will own the end-to-end strategy, from digital shelf optimization and promotional planning to P&L management and data-driven performance analysis. This is a unique opportunity to shape our online footprint, build strong partnerships with major e-retailers, and directly impact our bottom line in a fast-growing, competitive landscape.

📈 Career Progression

Typical Career Path

Entry Point From:

  • E-Commerce Analyst or Specialist
  • Digital Marketing Manager
  • National Account Manager (with e-comm focus)
  • Brand Manager

Advancement To:

  • Senior E-Trade or E-Commerce Manager
  • Director of E-Commerce
  • Head of Digital Commerce / Omnichannel
  • VP of E-Commerce

Lateral Moves:

  • Omnichannel Strategy Manager
  • Senior Digital Marketing Strategist
  • Shopper Marketing Manager

Core Responsibilities

Primary Functions

  • Develop and execute comprehensive, data-driven e-commerce strategies for key national retail accounts (e.g., Amazon, Walmart.com, Target.com) to achieve aggressive sales, profit, and market share objectives.
  • Own the full P&L for assigned e-retailer accounts, managing trade spend, promotional budgets, and operational costs to maximize return on investment (ROI).
  • Lead the annual Joint Business Planning (JBP) process with e-commerce partners, setting strategic goals and creating a detailed roadmap for promotions, media, and assortment.
  • Master the digital shelf by ensuring best-in-class product content (titles, descriptions, images, A+ content), pricing, and discoverability through continuous SEO optimization and keyword strategy.
  • Analyze complex performance data from various sources, including POS, syndicated data (Nielsen/IRI), and platform-specific analytics to generate actionable insights and drive strategic adjustments.
  • Manage and optimize retail media campaigns on platforms like Amazon Advertising, Walmart Connect, and Criteo, ensuring efficient spend and alignment with broader commercial goals.
  • Collaborate with the supply chain and operations teams to develop accurate sales forecasts, manage inventory levels, and ensure high in-stock rates to prevent lost sales.
  • Conduct deep-dive competitive analysis to monitor competitor pricing, promotions, content, and new product launches, identifying opportunities and threats in the market.
  • Partner with brand marketing teams to ensure a cohesive omnichannel brand presence and to translate brand initiatives into effective online merchandising and marketing tactics.
  • Drive a continuous test-and-learn agenda, implementing A/B tests for content, pricing, and promotional strategies to identify best practices and scale successes.
  • Manage and negotiate vendor agreements, trade terms, and co-op marketing programs with e-retailer buying and marketing teams to build strong, mutually beneficial partnerships.
  • Stay at the forefront of e-commerce trends, platform capabilities, and emerging technologies to pioneer new growth levers and maintain a competitive edge.
  • Prepare and present regular business reviews to senior leadership, clearly communicating performance, key insights, and strategic recommendations.
  • Oversee the new item setup process, ensuring that all product launches are executed flawlessly and optimized for immediate online success.
  • Develop and execute a robust promotional calendar, including strategy for tentpole events (e.g., Prime Day, Cyber 5), to drive traffic and conversion.
  • Partner with the content team to create a pipeline of high-performing digital assets tailored to the unique requirements of each e-retail platform.
  • Define and track key performance indicators (KPIs) for the e-commerce channel, including traffic, conversion rate, average order value, ROAS, and digital share of shelf.
  • Serve as the internal subject matter expert for your assigned accounts, educating cross-functional partners on the nuances and strategic levers of each e-retailer ecosystem.
  • Identify and troubleshoot operational and performance issues, working with internal teams and external partners to implement swift and effective solutions.
  • Lead the integration and utilization of e-commerce analytics and digital shelf monitoring tools (e.g., Profitero, Salsify, Pacvue) to automate reporting and enhance strategic capabilities.
  • Champion a customer-first mindset by analyzing customer reviews and feedback to inform product improvements, content refinements, and overall shopping experience enhancements.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to answer critical business questions.
  • Contribute to the organization's broader digital transformation strategy and long-term e-commerce roadmap.
  • Collaborate with business units to translate data needs into engineering requirements for improved reporting and analytics.
  • Participate in sprint planning and agile ceremonies within the broader digital and data teams.
  • Mentor junior analysts and specialists within the e-commerce team, fostering a culture of data-driven excellence.

Required Skills & Competencies

Hard Skills (Technical)

  • E-Commerce P&L Management: Deep understanding of managing profitability, trade spend, and budgets in an online retail context.
  • Amazon Vendor & Seller Central: Expert-level proficiency in navigating and leveraging the full capabilities of Amazon's platforms.
  • Retail Media Networks: Hands-on experience managing campaigns on Amazon Advertising, Walmart Connect, Instacart Ads, etc.
  • Digital Shelf Analytics Tools: Proficiency with platforms like Salsify, Profitero, Skai, or Pacvue for content management and performance tracking.
  • Advanced Data Analysis: Ability to synthesize and analyze large datasets from multiple sources (POS, panel data, web analytics) to derive insights.
  • Advanced Microsoft Excel: Mastery of pivot tables, VLOOKUPs, and complex formulas for data modeling and analysis.
  • Forecasting & Demand Planning: Experience in developing sales forecasts and collaborating with supply chain teams for an e-commerce environment.
  • E-Commerce SEO/SEM: Strong knowledge of keyword research, on-page optimization, and search principles specific to retail platforms.
  • Web Analytics Platforms: Familiarity with Google Analytics or Adobe Analytics to understand traffic patterns and user behavior.
  • Data Visualization Tools: Experience using Tableau, Power BI, or similar tools to create compelling dashboards and reports.

Soft Skills

  • Strategic & Analytical Thinking: Ability to see the big picture, analyze complex situations, and develop effective, long-term plans.
  • Influence & Negotiation: Proven ability to persuade and negotiate effectively with both internal stakeholders and external partners.
  • Cross-Functional Collaboration: A natural collaborator who can work seamlessly with marketing, sales, finance, and supply chain teams.
  • Data Storytelling: Skill in translating complex data into a clear, concise, and compelling narrative for diverse audiences.
  • Results-Oriented: A strong bias for action and a focus on delivering and exceeding measurable business outcomes.
  • Adaptability & Resilience: Thrives in a fast-paced, ambiguous environment and can pivot strategies as the market evolves.
  • Problem-Solving: Proactive in identifying issues, performing root-cause analysis, and implementing creative solutions.
  • Commercial Acumen: A deep understanding of business drivers, financial metrics, and the retail landscape.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • MBA or Master's Degree in a relevant field.

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Finance
  • Economics
  • Data Science or Analytics

Experience Requirements

Typical Experience Range:

  • 5-8 years of progressive experience in e-commerce, national account management, or digital marketing, with a significant focus on managing major e-retailers.

Preferred:

  • Direct, hands-on experience managing a multi-million dollar P&L for a major brand on Amazon.com.
  • Experience within a fast-paced Consumer Packaged Goods (CPG) or consumer electronics company.
  • Proven track record of successfully developing and executing Joint Business Plans with top-tier e-retailers.
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