Torchora
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Key Responsibilities and Required Skills for E-Zine Editor

💰 $65,000 - $85,000

ContentMarketingEditingDigital MediaCommunications

🎯 Role Definition

Are you a passionate storyteller with a keen eye for detail and a strategic mindset? We're looking for a dynamic E-Zine Editor to take the helm of our flagship digital publication. In this pivotal role, you will be the driving force behind our content, responsible for everything from initial ideation to final publication and performance analysis. You will shape our brand's narrative, connect deeply with our audience, and build a vibrant community around our content. This is a unique opportunity to blend creativity with data-driven strategy, manage a team of talented contributors, and make a significant impact on our brand's digital presence and growth.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Digital Content Writer / Specialist
  • Copy Editor / Proofreader
  • Assistant Editor or Junior Editor
  • Content Marketing Coordinator

Advancement To:

  • Managing Editor
  • Senior Content Strategist
  • Content Director or Head of Content
  • Editor-in-Chief

Lateral Moves:

  • Content Marketing Manager
  • SEO Strategist
  • Communications Manager

Core Responsibilities

Primary Functions

  • Spearhead the development and meticulous management of the comprehensive editorial calendar, planning content themes, article pipelines, and publication schedules to align with marketing campaigns and industry trends.
  • Commission, assign, and manage a diverse network of freelance writers, staff contributors, and subject matter experts, providing clear briefs, constructive feedback, and ensuring timely delivery of all content assets.
  • Perform substantive line editing and rigorous copy editing on all submitted drafts, refining them for clarity, accuracy, readability, and adherence to our established tone of voice and style guide.
  • Conceptualize and originate compelling, original content, including long-form articles, interviews, features, and opinion pieces that resonate with our target audience and reinforce our brand's authority.
  • Implement and enforce a rigorous fact-checking and proofreading process for all content prior to publication to maintain the highest standards of quality and credibility.
  • Collaborate closely with graphic designers, photographers, and videographers to source and create visually engaging assets that enhance the reader's experience and complement the written content.
  • Develop and execute a comprehensive content distribution strategy, leveraging email newsletters, social media channels, and partner networks to maximize reach and engagement for each new issue.
  • Conduct in-depth keyword research and apply on-page and technical SEO best practices to all articles to improve organic search rankings and drive qualified traffic.
  • Analyze content performance using Google Analytics, email marketing platform metrics, and social media insights to generate regular reports and inform future content strategy.
  • Manage the content publication process using our Content Management System (CMS), ensuring proper formatting, metadata, and a seamless user experience on both desktop and mobile devices.
  • Act as the primary gatekeeper for the brand's voice and tone, ensuring consistency across all published materials, from headlines and body copy to captions and calls-to-action.
  • Stay at the forefront of industry trends, competitor content strategies, and emerging digital publishing technologies to continuously innovate and improve our e-zine.
  • Cultivate and manage relationships with industry influencers, partners, and guest contributors to expand our content's reach and bring fresh perspectives to our audience.
  • Plan and execute special content packages, themed issues, and multimedia projects that create buzz and drive significant audience engagement.
  • Oversee the e-zine's budget, including negotiating rates with freelance contributors and managing expenses related to content creation tools and services.
  • Develop and refine content submission guidelines for both internal and external writers to streamline the editorial workflow and ensure consistent quality.
  • Lead editorial meetings to brainstorm new ideas, review content performance, and align the content team on upcoming priorities and strategic goals.
  • Curate and repurpose existing high-performing content into new formats such as ebooks, infographics, and social media campaigns to extend its lifecycle and value.
  • Write compelling, click-worthy headlines, subheadings, and email subject lines that capture attention and entice readers to engage with the content.
  • Monitor reader comments and social media feedback to gauge audience sentiment, identify new content opportunities, and foster a sense of community.

Secondary Functions

  • Fulfill ad-hoc content requests and conduct exploratory analysis on content performance and audience engagement metrics.
  • Contribute to the organization's broader content and digital marketing strategy and roadmap.
  • Collaborate with marketing, sales, and product teams to translate business objectives into compelling content initiatives and editorial requirements.
  • Participate in sprint planning and agile ceremonies within the marketing and content teams to ensure alignment and efficient execution.

Required Skills & Competencies

Hard Skills (Technical)

  • Content Management Systems (CMS): Expert proficiency in platforms like WordPress, Drupal, or a similar enterprise-level CMS.
  • SEO & Analytics Tools: Deep knowledge of Google Analytics, and hands-on experience with SEO tools such as Ahrefs, SEMrush, or Moz.
  • Email Marketing Platforms: Experience managing campaigns and analyzing results in platforms like Mailchimp, Constant Contact, or HubSpot.
  • Editorial & Project Management Software: Familiarity with tools like Asana, Trello, or Monday.com to manage editorial workflows.
  • Basic HTML/CSS: Understanding of basic code for content formatting and troubleshooting within a CMS.
  • Digital Publishing: Strong understanding of the end-to-end digital publication process, from ideation to distribution and analysis.
  • Adobe Creative Suite / Canva: Familiarity with basic photo editing and graphic creation is a significant plus.

Soft Skills

  • Exceptional Editing & Writing: Impeccable grammar, spelling, and command of language with a talent for storytelling.
  • Superior Attention to Detail: A meticulous eye for catching errors and ensuring consistency in style, tone, and formatting.
  • Strategic & Analytical Thinking: Ability to use data to inform content decisions and connect editorial work to business goals.
  • Strong Leadership & Collaboration: Proven ability to manage, mentor, and inspire a team of creative contributors.
  • Creative Vision & Ideation: A constant source of fresh, innovative ideas that align with the brand and engage the audience.
  • Deadline-Driven Project Management: Excellent organizational skills to manage multiple projects and tight deadlines effectively.
  • Adaptability: Thrives in a fast-paced, evolving digital media landscape and can pivot strategy as needed.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Master's Degree in a related field

Relevant Fields of Study:

  • Journalism
  • English or Creative Writing
  • Communications
  • Marketing
  • Digital Media

Experience Requirements

Typical Experience Range: 3-7 years in a digital editing, content creation, or digital journalism role.

Preferred: Demonstrable experience managing a digital publication or a significant content section for a media company or brand, with a proven track record of growing an online audience and improving engagement metrics. A portfolio of edited and written work is highly encouraged.

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