Torchora
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Key Responsibilities and Required Skills for E-Zine Writer

💰 $55,000 - $85,000

Content CreationWriting & EditingDigital MediaMarketingCommunications

🎯 Role Definition

This role requires a talented and passionate E-Zine Writer to become a key voice for our digital publication. In this role, you will be the creative engine behind our content, responsible for researching, conceptualizing, and writing engaging articles, features, and stories that captivate our audience. You will work at the intersection of creativity and strategy, ensuring every piece of content not only tells a compelling story but also aligns with our brand identity and drives audience growth through SEO best practices. If you are a natural-born storyteller with a knack for digital media and a desire to make a significant impact, this is the opportunity for you.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Content Creator / Writer
  • Copywriting Intern / Associate
  • Social Media Coordinator
  • Journalism or Communications Graduate

Advancement To:

  • Senior E-Zine Writer / Senior Content Creator
  • Content Strategist
  • Managing Editor / Digital Editor
  • Content Marketing Manager

Lateral Moves:

  • SEO Specialist
  • Email Marketing Manager
  • Brand Journalist
  • Social Media Manager

Core Responsibilities

Primary Functions

  • Conceptualize, research, and write compelling, high-quality long-form and short-form content for our e-zine, including feature articles, interviews, listicles, and opinion pieces.
  • Develop and maintain a rich, forward-looking editorial calendar in collaboration with the marketing and editorial teams to ensure a consistent and engaging content pipeline.
  • Conduct thorough research and interviews with industry experts, thought leaders, and relevant sources to ensure content is accurate, insightful, and credible.
  • Pitch fresh, innovative story ideas that align with our content strategy, target audience interests, and emerging industry trends.
  • Master and embody our brand's unique voice and tone, ensuring all written materials are consistent, on-brand, and resonate with our core readership.
  • Implement SEO best practices in all content, including keyword research, on-page optimization, and internal linking, to maximize organic search visibility and traffic.
  • Craft irresistible headlines, subheadings, and meta descriptions that improve click-through rates from search engines and social platforms.
  • Collaborate closely with graphic designers, photographers, and video producers to create visually appealing and multimedia-rich articles.
  • Edit and proofread your own work and potentially that of other contributors for clarity, grammar, spelling, and adherence to our style guide.
  • Utilize our Content Management System (CMS) to format, publish, and update articles, ensuring a seamless user experience on the front end.

Secondary Functions

  • Analyze content performance using tools like Google Analytics, identifying trends, insights, and opportunities for optimization and future content.
  • Repurpose and repackage high-performing e-zine content for other distribution channels, including social media, email newsletters, and partner websites.
  • Engage with our online community by responding to comments and messages, fostering a loyal and active readership.
  • Stay relentlessly up-to-date on the latest trends in digital publishing, content marketing, SEO, and our specific industry niche.
  • Assist in crafting compelling copy for email newsletters to promote new e-zine content and drive subscriber engagement.
  • Participate actively in team brainstorming sessions to generate innovative ideas for new content formats, special issues, or thematic series.
  • Build and maintain a network of professional contacts, sources, and potential freelance contributors.
  • Manage multiple writing projects and deadlines simultaneously within a fast-paced, agile environment without compromising on quality.
  • Fact-check all statistics, quotes, and factual claims to uphold the highest standards of journalistic integrity.
  • Support the broader marketing team by contributing copy for landing pages, social media campaigns, and other promotional materials as needed.
  • Translate complex subjects and dense information into easily digestible, entertaining, and accessible content for a broad audience.

Required Skills & Competencies

Hard Skills (Technical)

  • Exceptional Writing & Editing: Masterful command of the English language, with impeccable grammar, spelling, and the ability to craft clean, elegant prose.
  • SEO Proficiency: Deep understanding of on-page and technical SEO principles and hands-on experience with tools like Ahrefs, SEMrush, or Moz.
  • CMS Expertise: Experience working with modern Content Management Systems such as WordPress, Ghost, Contentful, or similar platforms.
  • Digital Analytics: Familiarity with interpreting data from Google Analytics and other analytics platforms to inform content strategy.
  • Research Acumen: Proven ability to conduct in-depth online research, source verification, and professional interviews.
  • Email Marketing Platforms: Basic knowledge of email marketing tools like Mailchimp, ConvertKit, or HubSpot for newsletter creation.

Soft Skills

  • Creative Storytelling: An innate ability to find and tell compelling stories that connect with readers on an emotional level.
  • Adaptability: Thrives in a dynamic environment and is receptive to constructive feedback and editorial direction.
  • Time Management: Excellent organizational skills with the ability to juggle multiple projects and meet tight deadlines consistently.
  • Collaboration: A strong team player who can communicate effectively and work seamlessly with editors, designers, and marketers.
  • Curiosity: A genuine interest in learning and a proactive approach to staying informed about industry trends.
  • Attention to Detail: Meticulous approach to writing, editing, and fact-checking to ensure accuracy and quality.
  • Audience Empathy: The ability to understand the target audience's needs and interests to create content that truly resonates.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree or equivalent professional experience in a related field.

Preferred Education:

  • Bachelor’s degree in Journalism, English, Communications, or Marketing.

Relevant Fields of Study:

  • Journalism / Digital Journalism
  • English / Creative Writing
  • Communications
  • Marketing

Experience Requirements

Typical Experience Range:

  • 2-5 years of professional experience in digital content creation, journalism, or a similar role.

Preferred:

  • A strong, diverse portfolio of published online work (e.g., blog posts, articles, features) that demonstrates exceptional writing ability and an understanding of digital audiences.
  • Proven experience writing for a specific industry or niche relevant to our publication.
  • Demonstrable success in growing organic traffic through content and SEO strategies.
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