Torchora
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Key Responsibilities and Required Skills for Email Marketing Manager

💰 $75,000 - $110,000

MarketingDigital MarketingCRM

🎯 Role Definition

This role requires a results-driven and creative Email Marketing Manager to own our email strategy from conception to completion. In this critical role, you will be the architect of our direct communication with customers, responsible for driving engagement, retention, and revenue through compelling, personalized email campaigns. You will be a key player in the marketing team, blending data-driven insights with creative storytelling to build and nurture lasting customer relationships. This is an opportunity to make a significant impact on our brand's growth by managing our most direct and powerful marketing channel.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Email Marketing Specialist
  • Marketing Coordinator
  • Digital Marketing Generalist

Advancement To:

  • Senior Email Marketing Manager
  • Marketing Automation Manager
  • Director of CRM & Retention
  • Head of Lifecycle Marketing

Lateral Moves:

  • Content Marketing Manager
  • Digital Advertising Manager
  • Product Marketing Manager

Core Responsibilities

Primary Functions

  • Develop, execute, and optimize end-to-end email marketing campaigns, including ideation, copywriting, template design, audience segmentation, A/B testing, and performance analysis.
  • Own and manage the entire email marketing calendar, coordinating with cross-functional teams like content, design, product, and sales to ensure a cohesive and strategic communication schedule.
  • Design and implement sophisticated lifecycle marketing strategies, creating automated trigger-based campaigns for customer onboarding, activation, engagement, retention, and win-back programs.
  • Build, segment, and meticulously maintain healthy email lists, focusing on database hygiene, list growth strategies, and strict compliance with global data privacy regulations like GDPR and CAN-SPAM.
  • Conduct rigorous and continuous A/B and multivariate testing on subject lines, email copy, calls-to-action (CTAs), send times, personalization, and creative layouts to continuously improve performance.
  • Analyze campaign performance and deliver actionable insights and regular, detailed reports on key metrics such as open rates, click-through rates, conversion rates, and overall channel ROI.
  • Collaborate with design and content teams to create compelling, on-brand, and high-performing email templates and content that resonate with our target audience.
  • Champion and implement advanced personalization and dynamic content strategies using customer data to enhance the user experience and drive deeper engagement.
  • Manage and serve as the subject matter expert for our marketing automation platform (e.g., HubSpot, Marketo, Salesforce Marketing Cloud), optimizing workflows and leveraging its full capabilities.
  • Define key performance indicators (KPIs) for the email channel, setting ambitious goals to drive significant revenue contribution and increase customer lifetime value (LTV).
  • Proactively monitor email deliverability and sender reputation, troubleshooting and resolving any issues to ensure optimal inbox placement and avoid blacklisting.
  • Stay at the forefront of email marketing best practices, industry trends, and emerging technologies to identify and implement innovative strategies that give us a competitive edge.
  • Partner with the data analytics team to develop deeper insights into customer behavior, create predictive models, and identify new segmentation opportunities.
  • Oversee the strategy and optimization of all transactional emails (e.g., order confirmations, password resets), ensuring they are on-brand and leveraged as engagement opportunities.
  • Champion a customer-centric approach in all communications, using data and user feedback to understand audience needs and deliver relevant, valuable content.

Secondary Functions

  • Collaborate with paid media and social media teams to create integrated, multi-channel campaigns that provide a seamless customer journey.
  • Manage and execute SMS and/or push notification campaigns as part of a broader mobile and retention marketing strategy.
  • Meticulously document all email marketing processes, test results, and strategic frameworks for organizational knowledge sharing and scalability.
  • Assist in the evaluation, selection, and implementation of new marketing technology tools related to CRM, personalization, and customer communication.
  • Provide training, mentorship, and guidance to junior marketing team members on email marketing principles and platform usage.

Required Skills & Competencies

Hard Skills (Technical)

  • Deep proficiency with at least one major Email Service Provider (ESP) or Marketing Automation Platform (e.g., Klaviyo, HubSpot, Marketo, Braze, Salesforce Marketing Cloud).
  • Strong working knowledge of HTML and CSS specifically for email template creation, customization, and troubleshooting across various email clients.
  • Proven experience with A/B testing methodologies and statistical analysis to make data-driven decisions for campaign optimization.
  • Advanced knowledge of email marketing analytics, KPIs, and reporting tools (e.g., Google Analytics, Looker, Tableau, platform-native analytics).
  • Expertise in audience segmentation, data management, and leveraging CRM data for complex personalization and dynamic content.
  • Thorough understanding of email deliverability best practices, sender reputation management, and global anti-spam regulations (CAN-SPAM, GDPR, CCPA).

Soft Skills

  • Exceptional project management and organizational abilities, with a proven capacity to manage multiple complex projects simultaneously under tight deadlines.
  • A highly analytical and data-driven mindset, with the ability to translate raw data into actionable business insights and strategic recommendations.
  • Superb written communication and copywriting skills, combined with a meticulous eye for detail in grammar, tone, and branding.
  • A strong creative and strategic thinker who can develop innovative campaign ideas that align with broader business objectives.
  • A natural collaborator with excellent interpersonal skills, capable of working effectively with diverse, cross-functional teams to achieve common goals.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical, hands-on experience in a related role.

Preferred Education:

  • Bachelor's or Master's Degree in Marketing, Communications, or a related field.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Data Analytics

Experience Requirements

Typical Experience Range:

  • 3-5+ years of direct, hands-on experience in an email marketing, lifecycle marketing, or marketing automation role.

Preferred:

  • A proven track record of developing and executing email strategies that have demonstrably driven revenue growth, customer retention, and engagement in a B2C or B2B environment. Experience in an e-commerce, SaaS, or subscription-based business is a significant plus.
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