Engagement Coordinator

🎯 Role Definition

As our Engagement Coordinator, you are the heart of our community outreach. Your mission is to design and implement strategies that foster a sense of belonging, drive active participation, and strengthen the relationship between our organization and its members. You'll be a brand ambassador, a skilled communicator, and a master planner, responsible for everything from executing memorable events to managing our digital community spaces. This role is perfect for a natural connector who thrives on building relationships and creating positive experiences.

📈 Career Progression

Typical Career Path

Entry Point From:

Community Associate
Marketing Coordinator
Communications Assistant
Events Assistant

Advancement To:

Engagement Manager
Community Manager
Events Manager

Lateral Moves:

Social Media Manager
Content Strategist
Marketing Specialist

Core Responsibilities

Primary Functions

Develop and execute a comprehensive engagement strategy designed to increase member participation and satisfaction.
Plan, coordinate, and execute a wide range of virtual and in-person events, including webinars, workshops, networking sessions, and user conferences.
Manage all aspects of event logistics, from venue/platform selection and vendor management to budget tracking, registration, and post-event analysis.
Create and manage a master communications calendar to ensure a consistent, timely, and engaging flow of information to our community.
Draft, edit, and distribute compelling and brand-aligned content across various channels such as email newsletters, blog posts, social media, and community forums.
Serve as the primary point of contact and a passionate advocate for our community members, promptly responding to inquiries and fostering a welcoming, inclusive environment.
Proactively build and nurture strong, long-lasting relationships with key stakeholders, partners, volunteers, and community influencers.
Monitor, moderate, and stimulate conversations within our online community platforms and social media channels to encourage member interaction and peer-to-peer support.
Design and manage member onboarding programs to ensure a positive initial experience that encourages long-term retention and loyalty.
Track, analyze, and report on key engagement metrics (e.g., event attendance, email open/click rates, social media engagement, community activity levels).
Utilize data-driven insights to continuously refine engagement strategies and identify new opportunities for connection and growth.
Solicit, collect, and synthesize community feedback through surveys, polls, and direct conversations to inform program improvements and product development.
Collaborate closely with marketing, sales, and product teams to align community engagement activities with broader organizational goals and campaigns.
Manage the community engagement budget, ensuring all projects are delivered on time and within financial constraints.
Develop and maintain a central resource library or knowledge base to empower community members with valuable information.
Identify and cultivate community champions and brand advocates, creating programs to recognize, reward, and empower them.
Coordinate volunteer recruitment, onboarding, training, and management for various initiatives and events.
Stay current with industry trends and best practices in community management, digital engagement, and event production.
Assist in the development of marketing collateral and promotional materials to drive awareness and participation in engagement programs.
Manage community databases and CRM systems to maintain accurate records of members and their engagement history.
Create and implement innovative strategies to grow the community user base and increase the percentage of active participants.
Facilitate member-to-member connections and create structured and unstructured networking opportunities.

Secondary Functions

Support the broader marketing and communications team with ad-hoc projects and campaigns.
Assist in managing departmental budgets and processing invoices related to engagement activities.
Contribute to internal communication efforts to keep the wider organization informed of community initiatives.
Participate in cross-functional team meetings to ensure alignment of engagement goals with company-wide objectives.

Required Skills & Competencies

Hard Skills (Technical)

Proficiency with CRM software (e.g., Salesforce, HubSpot, or similar).
Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor).
Strong command of social media management tools (e.g., Sprout Social, Hootsuite, Buffer).
Experience with virtual event and webinar platforms (e.g., Zoom, GoToWebinar, Hopin, Webex).
High proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and/or Google Workspace.
Foundational data analysis skills and experience with tools like Google Analytics.
Familiarity with project management software (e.g., Asana, Trello, Monday.com).
Basic knowledge of Content Management Systems (CMS) like WordPress.

Soft Skills

Exceptional written and verbal communication skills with an ability to tailor tone to different audiences.
Superior interpersonal and relationship-building abilities with a high degree of empathy.
Excellent organizational, project management, and time-management skills with a keen eye for detail.
Proactive, creative, and resourceful with a strong sense of initiative and ownership.
A genuinely customer-centric and community-first mindset.
Ability to work effectively both independently and as part of a highly collaborative team.
Confident public speaking and presentation skills.
Strong problem-solving and conflict resolution capabilities.
Adaptability and composure when managing multiple priorities in a fast-paced environment.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree or equivalent practical experience.

Preferred Education:

Bachelor's Degree

Relevant Fields of Study:

Marketing
Communications
Public Relations
Hospitality Management
Business Administration

Experience Requirements

Typical Experience Range:

2-4 years of experience in a community management, marketing, communications, or event planning role.

Preferred:

A proven track record of successfully planning and executing engagement initiatives, programs, or events from concept to completion.