Torchora
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Key Responsibilities and Required Skills for an Estate Agent

💰 $45,000 - $120,000+ (OTE)

Real EstateSalesCustomer Service

🎯 Role Definition

This role requires a highly motivated and results-oriented Estate Agent to join our dynamic team. In this pivotal role, you will be the key link between property sellers and buyers, or landlords and tenants, guiding them through every step of the complex real estate journey. You will be responsible for generating new business, building lasting client relationships, and expertly navigating negotiations to close deals successfully. The ideal candidate is a proactive self-starter with a passion for property and a relentless drive to exceed targets and deliver exceptional customer service.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Sales Executive
  • Customer Service Advisor
  • Trainee Estate Agent / Junior Negotiator

Advancement To:

  • Senior Estate Agent / Senior Negotiator
  • Valuations Manager / Lister
  • Branch Manager

Lateral Moves:

  • Property Manager
  • Mortgage Advisor
  • Real Estate Marketer

Core Responsibilities

Primary Functions

  • Proactively generate leads and secure new business opportunities through various channels, including networking, targeted marketing, and leveraging existing client databases.
  • Conduct detailed and accurate market appraisals (valuations) for residential properties, advising clients on optimal pricing strategies based on current market data and comparable property analysis.
  • Create compelling and persuasive property listings for online portals and marketing materials, including writing engaging descriptions and coordinating professional photography and floor plans.
  • Organize and conduct property viewings for prospective buyers or tenants, effectively showcasing the features and benefits of each property to generate interest and secure offers.
  • Skilfully negotiate offers between buyers and sellers (or tenants and landlords), ensuring a favorable outcome for your client while maintaining a fair and transparent process.
  • Manage the entire sales progression pipeline from offer acceptance to completion, meticulously liaising with solicitors, mortgage brokers, surveyors, and other agents to ensure a smooth and timely transaction.
  • Build and maintain strong, long-lasting relationships with clients, providing exceptional customer service and consistent communication throughout the entire property journey.
  • Consistently meet and exceed individual and team sales and lettings targets, driving revenue and contributing to the overall success of the branch.
  • Stay abreast of changes in the local property market, including price fluctuations, new developments, and competitor activity, to provide expert, up-to-date advice to clients.
  • Ensure full compliance with all relevant property legislation and industry regulations, including Anti-Money Laundering (AML) checks and The Property Ombudsman Code of Practice.
  • Actively market your personal brand and the company's services within the local community to enhance reputation and attract a consistent flow of new clients.
  • Qualify potential buyers and tenants to deeply understand their specific needs, financial situation, and property requirements, matching them with suitable properties in the portfolio.
  • Provide constructive and timely feedback to vendors and landlords after viewings, and advise on strategic adjustments to improve a property's marketability.
  • Maintain an up-to-date and accurate record of all client interactions, property details, and sales progression notes within the company's CRM system.
  • Cross-sell the company's ancillary services, such as mortgage advice, insurance, and conveyancing, to generate additional revenue streams and provide a comprehensive client service.
  • Prepare and manage legal documentation such as memorandums of sale, tenancy agreements, and offer letters with meticulous attention to detail.
  • Actively participate in morning meetings and regular training sessions to enhance skills, share market insights, and contribute to a collaborative and high-performing team environment.
  • Handle client inquiries and resolve any issues or complaints promptly and professionally, maintaining the highest level of customer satisfaction.
  • Develop and execute personal marketing plans to build a robust pipeline of potential vendors and landlords for future business.
  • Advise clients on all aspects of the property transaction, from preparing their home for sale to navigating the complexities of the conveyancing process.
  • Represent the company in a professional and positive manner at all times, embodying its brand values and standards of service in every interaction.
  • Manage your own diary effectively to maximize productivity, efficiently balancing appointments for valuations, viewings, and essential administrative tasks.

Secondary Functions

  • Support branch management with ad-hoc reporting on market trends, sales figures, and lead generation analytics.
  • Contribute to the branch's marketing strategy by providing on-the-ground insights and client feedback.
  • Collaborate with marketing, administration, and financial services departments to ensure a seamless and integrated client experience.
  • Participate in weekly sales meetings and regular performance reviews to track progress against targets and refine strategies for success.

Required Skills & Competencies

Hard Skills (Technical)

  • Proven Sales and Expert Negotiation Skills
  • Real Estate Valuation / Market Appraisal (CMA)
  • Proficiency in CRM Software (e.g., Reapit, Vebra, Alto)
  • In-depth Knowledge of Property Law and Regulations
  • Digital Marketing for Property (Social Media, Portals like Rightmove/Zillow)
  • Sales Progression and Pipeline Management
  • Advanced Lead Generation and Prospecting Techniques
  • Full, Clean Driving License and Access to a Vehicle
  • Contract and Tenancy Agreement Comprehension
  • Financial Qualification of Buyers/Tenants

Soft Skills

  • Exceptional Interpersonal and Communication Skills
  • High Level of Resilience and a Positive, Persistent Attitude
  • Strong Sense of Self-Motivation and Ambition
  • Excellent Customer Service and Relationship-Building Abilities
  • Target-Driven and Results-Oriented Mindset
  • Superb Organizational and Time-Management Skills
  • Persuasion and Influencing Abilities
  • Proactive Problem-Solving and Critical Thinking
  • Unwavering Professionalism and Impeccable Presentation
  • Adaptability and a Commitment to Continuous Learning

Education & Experience

Educational Background

Minimum Education:

  • High School Diploma or equivalent.

Preferred Education:

  • Bachelor's Degree or relevant industry qualifications (e.g., NAEA Propertymark, NFoPP).

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Real Estate

Experience Requirements

Typical Experience Range:

  • 1-5+ years in a fast-paced sales, real estate, or customer-facing role.

Preferred:

  • A demonstrable track record of meeting and exceeding sales targets within a previous Estate Agent or Lettings Agent role. Direct experience in conducting property valuations (market appraisals) is highly desirable.
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