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Key Responsibilities and Required Skills for an Event Writer

💰 $55,000 - $85,000

MarketingContent CreationPublic RelationsWritingCommunications

🎯 Role Definition

Are you a masterful storyteller with a passion for creating unforgettable experiences? This role requires a dynamic and talented Event Writer to join our creative marketing team. In this role, you will be the voice of our events, responsible for developing a wide range of content that captivates our audience, drives registration, and enhances the overall event experience. You will collaborate closely with event producers, marketing managers, and subject matter experts to translate complex ideas and strategic goals into clear, compelling, and on-brand messaging across all platforms. If you thrive in a fast-paced environment and excel at crafting narratives that inspire action, we want to hear from you.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Copywriter / Content Creator
  • Marketing Coordinator / Assistant
  • Communications Assistant
  • Public Relations (PR) Assistant

Advancement To:

  • Senior Event Writer / Senior Content Strategist
  • Content Marketing Manager
  • Communications Manager
  • Event Marketing Manager

Lateral Moves:

  • Public Relations (PR) Specialist
  • Social Media Manager
  • Brand Journalist
  • Marketing Campaign Manager

Core Responsibilities

Primary Functions

  • Conceptualize, research, and write engaging and persuasive copy for all event-related marketing materials, including websites, landing pages, email campaigns, and digital advertisements.
  • Develop comprehensive content strategies for flagship conferences and events, ensuring a cohesive narrative and consistent messaging across all attendee touchpoints.
  • Craft compelling event descriptions, session abstracts, and speaker biographies that highlight key value propositions and attract the target audience.
  • Write and edit scripts for keynote speakers, session hosts, emcees, and video productions, ensuring clarity, impact, and alignment with the event's core themes.
  • Create and manage the content calendar for event promotion, orchestrating the timely release of articles, blog posts, and social media updates to build momentum.
  • Collaborate with the social media team to develop and execute dynamic content campaigns for platforms like LinkedIn, Twitter, and Instagram before, during, and after events.
  • Produce compelling long-form content, such as white papers, case studies, and thought leadership articles, based on event themes and speaker insights to extend the event's reach.
  • Draft and distribute press releases, media alerts, and targeted pitches to secure media coverage and build industry buzz around upcoming events.
  • Develop the narrative flow and written content for event mobile apps and virtual event platforms, guiding attendees through the experience seamlessly.
  • Write clear and concise logistical communications, including registration confirmations, "know before you go" emails, and post-event thank you messages.
  • Interview subject matter experts, industry leaders, and internal stakeholders to gather insights and create authentic, authoritative content.
  • Conduct thorough SEO research to optimize all web-based event content, improving organic search visibility and driving qualified traffic to registration pages.
  • Analyze content performance metrics and A/B test copy for emails, landing pages, and ads to continuously improve engagement and conversion rates.
  • Maintain and enforce a consistent brand voice, tone, and style across all written materials, adhering to established brand guidelines.
  • Work closely with graphic designers to ensure that copy and design work together harmoniously to create a powerful and visually appealing message.
  • Develop engaging copy for sponsorship prospectuses and partner marketing materials to attract and secure event sponsors.
  • Create post-event summary reports, highlight reels scripts, and "top takeaways" content to deliver ongoing value to attendees and promote future events.
  • Edit and proofread all event-related content for accuracy, grammar, and style, ensuring a high-quality, professional final product.
  • Stay current with industry trends in event marketing, content creation, and digital communication to bring fresh and innovative ideas to the team.
  • Manage multiple writing projects simultaneously, effectively prioritizing tasks and meeting tight deadlines in a fast-paced event production cycle.

Secondary Functions

  • Assist the event production team with on-site or virtual support during live events, such as managing a live blog, moderating Q&A, or providing speaker support.
  • Collaborate with the design team to brainstorm visual concepts and provide copy for event signage, presentations, and environmental branding.
  • Participate in post-event debriefs, providing insights on content effectiveness and contributing ideas for future event improvements.
  • Support the broader marketing team with ad-hoc copywriting needs for non-event-related campaigns as required.

Required Skills & Competencies

Hard Skills (Technical)

  • Expert-level Writing & Editing: Mastery of grammar, spelling, punctuation, and storytelling techniques for various formats.
  • SEO & SEM: Proficiency in keyword research, on-page optimization, and writing for search engine visibility.
  • Content Management Systems (CMS): Experience with platforms like WordPress, Drupal, or similar systems.
  • Email Marketing Platforms: Hands-on knowledge of tools such as Mailchimp, Marketo, HubSpot, or Constant Contact.
  • Social Media Platforms: Deep understanding of content creation for LinkedIn, Twitter, Instagram, and Facebook.
  • Scriptwriting: Ability to write clear, concise, and engaging scripts for live speakers and video.
  • AP Style: Strong familiarity with and ability to write according to AP Style guidelines or other style guides.
  • Project Management Tools: Familiarity with Asana, Trello, Monday.com, or similar to manage workflows.
  • Analytics Tools: Basic understanding of Google Analytics to track content performance and user engagement.
  • Public Relations (PR) Tools: Experience with media distribution platforms like Cision or Meltwater is a plus.

Soft Skills

  • Creativity: Ability to generate original ideas and craft compelling, imaginative narratives.
  • Communication: Exceptional verbal and written communication skills for collaboration and clarity.
  • Time Management: Superior ability to manage multiple projects and meet strict, overlapping deadlines.
  • Attention to Detail: Meticulous approach to proofreading and ensuring accuracy in all content.
  • Adaptability: Flexibility to pivot quickly in a fast-paced, ever-changing event environment.
  • Collaboration: A strong team player who can work effectively with diverse teams and stakeholders.
  • Strategic Thinking: Ability to understand business goals and translate them into effective content strategies.
  • Resilience: Thrives under pressure and remains positive and solution-oriented when faced with challenges.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree from an accredited four-year college or university.

Preferred Education:

  • Bachelor's or Master's degree in a relevant field.

Relevant Fields of Study:

  • Journalism
  • Communications
  • English
  • Marketing
  • Public Relations

Experience Requirements

Typical Experience Range: 3-7 years of professional writing experience in a marketing, communications, or agency setting.

Preferred: Direct experience writing for B2B or B2C events, conferences, or trade shows is highly desirable. A strong portfolio showcasing a variety of event-related content (e.g., email campaigns, website copy, scripts, social media posts) is required.

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