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Key Responsibilities and Required Skills for FBA Specialist

💰 $55,000 - $85,000

eCommerceLogisticsSupply ChainDigital Marketing

🎯 Role Definition

As our FBA Specialist, you will be the cornerstone of our Amazon operations, taking full ownership of the end-to-end process for our products within the Fulfillment by Amazon network. You are a proactive problem-solver and a data-driven strategist, responsible for ensuring our products are always in stock, perfectly listed, and efficiently moving through the supply chain. Your expertise will directly impact our sales performance, profitability, and customer satisfaction on the world's largest online marketplace. This is a hands-on role for a true Amazon expert who thrives on optimizing processes and driving tangible results.

📈 Career Progression

Typical Career Path

Entry Point From:

  • eCommerce Coordinator
  • Logistics Assistant
  • Digital Marketing Specialist

Advancement To:

  • eCommerce Manager
  • Amazon Channel Manager
  • Supply Chain Manager

Lateral Moves:

  • PPC Specialist
  • eCommerce Brand Manager

Core Responsibilities

Primary Functions

  • Manage and oversee all day-to-day operations of the Amazon Seller Central account, focusing on the FBA model.
  • Develop and execute comprehensive inventory forecasting models to prevent stockouts and minimize overstock situations, directly impacting our Inventory Performance Index (IPI) score.
  • Create, monitor, and manage FBA shipment plans from our suppliers or 3PL partners to Amazon's fulfillment centers, ensuring 100% compliance with Amazon's strict packaging and shipping requirements.
  • Proactively monitor account health, performance metrics (ODR, VTR, IPI), and feedback, swiftly addressing any policy violations or performance notifications to maintain a pristine account status.
  • Conduct in-depth keyword research and competitor analysis to inform and implement listing optimization strategies for titles, bullet points, descriptions, and backend search terms to improve organic search ranking and conversion rates.
  • Manage and resolve all FBA-related issues, including stranded inventory, unfulfillable units, reimbursement claims, and lost inventory reconciliation by expertly navigating and managing cases with Amazon Seller Support.
  • Analyze sales data, performance reports, and customer traffic to identify trends, uncover growth opportunities, and provide actionable insights to leadership.
  • Oversee the entire product lifecycle on Amazon, from new product listing creation and launch strategies to managing mature product performance and end-of-life inventory clearance.
  • Collaborate with the marketing team to align promotional calendars, manage Amazon coupons and deals, and ensure product listings are supported by effective advertising campaigns.
  • Implement and maintain A+ Content and Brand Store pages, ensuring a cohesive and premium brand experience that drives customer engagement and sales.
  • Systematically track inbound FBA shipments, troubleshoot receiving issues, and ensure inventory is checked in accurately and in a timely manner.
  • Manage the FBA removals and disposals process to efficiently handle aging or unsellable inventory, minimizing long-term storage fees.
  • Stay relentlessly up-to-date with Amazon's ever-changing policies, platform updates, and new program releases (e.g., FBA Small and Light, Amazon Warehousing & Distribution) to ensure compliance and leverage new opportunities.
  • Prepare and present regular performance reports on key metrics, including sales velocity, inventory turnover, profitability per SKU, and account health.
  • Coordinate with the supply chain and warehouse teams to ensure a smooth flow of goods and accurate information exchange between internal systems and Amazon's platform.
  • Optimize logistical pathways to reduce shipping costs, lead times, and overall operational friction associated with the FBA process.
  • Monitor and respond to customer questions and product reviews on the platform, working to improve ratings and address any product or listing-related concerns.
  • Execute strategies for expanding into new Amazon marketplaces (e.g., Canada, Mexico, EU) and managing the complexities of international FBA.
  • Act as the primary point of contact for all FBA-related logistics, including communication with freight forwarders, 3PL providers, and internal stakeholders.
  • Perform regular audits of product listings to ensure accuracy, compliance with category-specific guidelines, and overall content quality.
  • Develop standard operating procedures (SOPs) for all key FBA tasks to ensure consistency and facilitate team training and growth.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to uncover new market trends.
  • Contribute to the organization's broader eCommerce strategy and roadmap.
  • Collaborate with business units to translate data needs into engineering requirements.
  • Participate in sprint planning and agile ceremonies within the broader digital team.

Required Skills & Competencies

Hard Skills (Technical)

  • Expert-Level Amazon Seller Central Proficiency: Deep, hands-on knowledge of all aspects of the platform, especially FBA dashboards and reporting.
  • Advanced Excel / Google Sheets: Mastery of functions like VLOOKUP/XLOOKUP, pivot tables, and conditional formatting for data analysis and reporting.
  • Inventory Management & Forecasting: Proven ability to manage stock levels, forecast demand, and maintain a healthy IPI score.
  • FBA Shipment & Logistics Coordination: Expertise in creating and managing FBA shipment plans and troubleshooting receiving issues.
  • Listing Optimization & SEO: Strong understanding of Amazon's A9 algorithm, keyword research tools (e.g., Helium 10, Jungle Scout), and conversion rate optimization (CRO).
  • Data Analysis & Reporting: Ability to interpret complex datasets from Amazon reports to derive actionable business insights.
  • Supply Chain Fundamentals: Solid understanding of basic logistics, warehousing, and supply chain principles.
  • Amazon PPC Campaign Knowledge: Familiarity with the principles of Amazon advertising to collaborate effectively with marketing teams.

Soft Skills

  • Extreme Attention to Detail: Meticulous and precise, especially when dealing with shipment plans, listing data, and compliance issues.
  • Proactive Problem-Solving: Ability to anticipate issues and independently find and implement solutions before they become critical.
  • Analytical & Strategic Thinking: Capable of seeing the bigger picture and using data to make informed, strategic decisions.
  • Strong Organizational & Time-Management Skills: Ability to juggle multiple priorities, tasks, and deadlines in a fast-paced environment.
  • Adaptability: Thrives in a dynamic environment and can quickly pivot in response to Amazon's frequent policy changes.
  • Excellent Written Communication: Skill in crafting clear, concise, and effective cases for Amazon Seller Support and communicating with stakeholders.

Education & Experience

Educational Background

Minimum Education:

  • Associate's Degree or equivalent hands-on experience in an eCommerce role.

Preferred Education:

  • Bachelor's Degree.

Relevant Fields of Study:

  • Business Administration
  • Supply Chain Management
  • Marketing
  • Logistics

Experience Requirements

Typical Experience Range:

  • 2-5 years of direct, hands-on experience managing an Amazon FBA account.

Preferred:

  • Demonstrated experience managing an Amazon FBA account with a large SKU catalog or high sales volume. A proven track record of significantly improving key performance indicators like IPI score, sales rank, and account health is highly desirable. Experience with 3PL integration is a strong plus.
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