Torchora
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Field Representative - Drive Brand Success in Your Territory

💰 $45,000 - $65,000 Annually

SalesCustomer ServiceMarketingField Operations

🎯 Role Definition

As a Field Representative, you are the critical link between our company and our retail partners. You will serve as a brand ambassador, sales driver, and market intelligence expert within your assigned territory. Your primary objective is to maximize sales and increase brand visibility by building strong relationships, executing merchandising standards, and providing unparalleled support to our clients. This role requires a high degree of independence, organizational prowess, and a passion for engaging with people to achieve tangible business results.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Retail Sales Associate
  • Brand Ambassador
  • Merchandiser
  • Customer Service Representative

Advancement To:

  • Senior Field Representative
  • Field Sales Manager
  • Territory Manager / Regional Manager
  • Key Account Manager

Lateral Moves:

  • Corporate Trainer
  • Account Coordinator
  • Marketing Specialist

Core Responsibilities

Primary Functions

  • Cultivate and maintain strong, productive relationships with key decision-makers at retail locations, including store managers, department heads, and associates, to foster partnership and drive business objectives.
  • Execute a strategic route plan to conduct regular, scheduled visits to a designated portfolio of retail accounts, ensuring consistent brand presence and service.
  • Drive sales volume and market share growth within the assigned territory by effectively presenting programs, securing new product placements, and influencing reorder quantities.
  • Implement merchandising strategies by securing optimal product placement on shelves, building attractive displays, and ensuring all point-of-sale (POS) materials are current, clean, and correctly positioned to maximize consumer engagement.
  • Educate and train retail staff on product features, benefits, and key selling points to transform them into knowledgeable brand advocates and improve sell-through rates.
  • Perform detailed in-store audits to monitor inventory levels, prevent out-of-stocks, and ensure products are properly tagged and priced according to company standards.
  • Utilize CRM software to meticulously document all field activities, report on store conditions, track competitor actions, and provide timely, actionable market intelligence to the management team.
  • Independently manage and organize a daily schedule and travel route to efficiently cover the assigned geographic territory and meet all performance metrics.
  • Act as the primary point of contact for resolving in-store issues, addressing client concerns promptly, and ensuring a high level of customer satisfaction and loyalty.
  • Actively monitor and report on competitive activities, including pricing, promotions, new product introductions, and merchandising tactics, to inform strategic decisions.
  • Ensure flawless execution of national and regional marketing promotions, securing incremental display space and verifying promotional compliance at the store level.
  • Confidently conduct business reviews and present new initiatives to store and district-level management to gain buy-in and support for brand objectives.
  • Serve as a professional and enthusiastic brand ambassador, embodying the company's values and mission during every interaction with clients and consumers.
  • Negotiate for and secure secondary product placements and off-shelf displays to interrupt customer traffic patterns and drive impulse purchases.
  • Review and analyze sales data and field reports to identify trends, opportunities, and challenges within the territory, and proactively develop action plans to address them.

Secondary Functions

  • Assist in the training and onboarding of new Field Representatives by sharing best practices and providing field-level support.
  • Represent the company at local trade shows, community events, and product launch blitzes to generate excitement and drive brand awareness.
  • Responsibly manage and report travel and business-related expenses in accordance with company policy and budgetary guidelines.
  • Maintain all provided company assets, including a vehicle, laptop, and mobile devices, in excellent working condition and adhere to all company policies regarding their use.
  • Collaborate with internal teams (Sales, Marketing, Operations) to provide feedback from the field and contribute to the development of new programs and materials.
  • Adhere to all safety protocols and procedures while operating a company vehicle and performing duties in various retail environments.

Required Skills & Competencies

Hard Skills (Technical)

  • CRM Software Proficiency: Experience using CRM platforms (e.g., Salesforce, Zoho) for logging activities, managing contacts, and reporting.
  • Territory Management: Proven ability to plan and execute an efficient route to maximize client-facing time.
  • Retail Merchandising: Strong understanding of merchandising principles, including product placement, planograms, and display building.
  • MS Office Suite: Proficiency in Microsoft Excel, PowerPoint, and Word for reporting, analysis, and presentations.
  • Presentation Skills: Ability to confidently present information and business cases to individuals and small groups.
  • Sales Analytics: Competency in reading and interpreting sales reports to identify trends and opportunities.

Soft Skills

  • Interpersonal & Communication Skills: Excellent verbal and written communication abilities to build rapport and convey information clearly and persuasively.
  • Self-Motivation & Autonomy: A highly motivated self-starter who can work independently and manage time effectively without direct supervision.
  • Negotiation & Persuasion: Skilled in influencing decision-makers and negotiating for optimal outcomes (e.g., better shelf space, larger orders).
  • Time Management & Organization: Exceptional organizational skills to manage a dynamic schedule, multiple accounts, and administrative tasks simultaneously.
  • Problem-Solving: Resourceful and adept at identifying issues, analyzing root causes, and implementing effective solutions on the fly.
  • Resilience & Adaptability: Ability to handle rejection, adapt to changing priorities, and maintain a positive attitude in a fast-paced environment.
  • Relationship Building: A natural ability to connect with people, build trust, and foster long-term professional relationships.

Education & Experience

Educational Background

Minimum Education:

  • High School Diploma or GED equivalent.

Preferred Education:

  • Associate's or Bachelor's Degree.

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Communications

Experience Requirements

Typical Experience Range: 1-3 years in a customer-facing role.

Preferred: Prior experience in a field-based position, outside sales, retail management, or merchandising is highly desirable. A clean driving record and valid driver's license are mandatory.

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