Dynamic Field Sales Market Manager

🎯 Role Definition

We're on the hunt for a highly motivated and experienced Field Sales Market Manager to own, develop, and execute the sales strategy for a key territory. You will be the driving force behind our regional growth, responsible for leading a team of talented field sales representatives to not just meet, but exceed ambitious sales targets. The ideal candidate is a natural leader, a strategic thinker, and a master relationship-builder who thrives in a fast-paced, competitive environment. You will be the face of our brand in the market, building lasting partnerships and ensuring our continued success.

📈 Career Progression

Typical Career Path

Entry Point From:

Senior Field Sales Representative
Key Account Manager
Territory Sales Manager

Advancement To:

Regional Sales Director
Director of Sales
Vice President (VP) of Sales

Lateral Moves:

National Account Manager
Channel Sales Director
Sales Operations Manager

Core Responsibilities

Primary Functions

Develop and execute comprehensive, data-driven territory sales strategies to achieve and consistently exceed revenue targets and market share goals.
Recruit, hire, train, and performance-manage a high-performing team of field sales representatives, fostering a culture of success, accountability, and continuous improvement.
Conduct regular field visits and co-travel with sales representatives to provide real-time coaching, performance feedback, and strategic guidance on complex deals.
Analyze market trends, competitor activities, and customer feedback to identify and capitalize on new business opportunities while mitigating potential risks.
Establish, nurture, and maintain strong, long-lasting relationships with key channel partners, distributors, and high-value enterprise customers.
Lead the strategic planning and execution of regional marketing initiatives, trade shows, and product demonstrations to enhance brand visibility and generate a robust pipeline of qualified leads.
Manage the regional sales budget, ensuring optimal allocation of resources for travel, marketing, and team incentives to maximize return on investment (ROI).
Prepare and present accurate sales forecasts, detailed pipeline reports, and territory performance reviews to senior sales leadership on a weekly, monthly, and quarterly basis.
Collaborate effectively with internal cross-functional teams—including marketing, product development, and operations—to ensure cohesive go-to-market strategies and exceptional customer satisfaction.
Drive the adoption and proficient utilization of our CRM platform (e.g., Salesforce) to track all sales activities, manage customer data, and report on key performance indicators (KPIs).
Personally lead and negotiate complex, high-value sales agreements with key accounts, ensuring favorable terms and establishing a foundation for long-term profitability.
Implement and monitor strategic sales incentive programs and performance metrics designed to motivate the sales team and drive desired sales behaviors.
Serve as the primary escalation point for resolving critical customer issues within the territory, ensuring a high level of service and client retention.
Develop and deliver impactful sales presentations and ongoing product training sessions for both the internal sales team and key external client stakeholders.
Spearhead new product launches within the assigned territory, crafting detailed go-to-market plans and ensuring the sales team is fully equipped and trained for a successful rollout.

Secondary Functions

Monitor and report on inventory levels with channel partners to prevent stock-outs and ensure product availability aligns with regional demand forecasts.
Gather and consolidate crucial market intelligence, providing actionable insights to corporate strategy and product teams to influence future innovation and market positioning.
Contribute to the development of standardized sales collateral, training materials, and best-practice playbooks for the entire field sales organization.
Actively participate in national sales meetings and strategic planning sessions, contributing valuable regional perspectives to shape the overall company sales strategy.
Ensure all sales activities and business dealings within the territory strictly comply with company policies, industry regulations, and the highest ethical standards.
Administer territory-specific pricing strategies and discount structures in alignment with national guidelines to maintain market competitiveness and margin integrity.
Champion the company's brand, vision, and values in every interaction, acting as a key ambassador within the local business community and at industry events.

Required Skills & Competencies

Hard Skills (Technical)

CRM Proficiency: Expert-level command of CRM software, particularly Salesforce, for pipeline management, forecasting, and reporting.
Sales Methodologies: Deep understanding and practical application of modern sales methodologies (e.g., MEDDIC, Challenger Sale, Value Selling).
Forecasting & Analytics: Strong capability in sales forecasting, data analysis, and using analytics tools (Tableau, Power BI) to derive actionable insights.
Financial Acumen: Proven ability to manage a P&L, control a budget, and understand the financial drivers of a sales territory.
Contract Negotiation: Demonstrated skill in negotiating complex commercial terms, pricing, and legal agreements with large accounts.
Presentation Tools: Advanced proficiency in Microsoft Office Suite (PowerPoint, Excel, Word) and Google Workspace for creating compelling presentations and reports.

Soft Skills

Inspirational Leadership: The ability to coach, mentor, and motivate a distributed sales team to achieve peak performance.
Strategic Thinking: Capacity to see the bigger picture, analyze market dynamics, and build long-term, sustainable sales plans.
Exceptional Communication: Superior verbal and written communication skills, with the ability to present confidently to executive-level audiences.
Relationship Building: A natural networker with a talent for building authentic, lasting relationships with clients, partners, and internal stakeholders.
Problem-Solving: Proactive and resourceful in identifying and resolving challenges, from customer escalations to team performance issues.
Adaptability & Resilience: Thrives in a dynamic, high-pressure sales environment and can pivot strategies as market conditions change.

Education & Experience

Educational Background

Minimum Education:

Bachelor’s Degree or equivalent professional experience in a related field.

Preferred Education:

Master of Business Administration (MBA) with a concentration in Sales or Marketing.

Relevant Fields of Study:

Business Administration
Marketing
Communications

Experience Requirements

Typical Experience Range:

A minimum of 5-8 years of progressive experience in B2B or B2C sales, with at least 3 years in a direct people-management role.

Preferred:

A consistent and documented track record of exceeding sales quotas, both as an individual contributor and as a manager.
Verifiable experience managing and scaling a remote or field-based sales team.
Experience within our specific industry (e.g., Technology, CPG, Medical Devices) is a significant plus.