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global web producer

title: Key Responsibilities and Required Skills for a Global Web Producer
salary: $75,000 - $115,000 (Note: Varies by location, company, and experience)
categories: [Marketing, Web Production, Digital Content, Project Management, Technology]
description: A comprehensive job specification outlining the core responsibilities, skills, and career path for a Global Web Producer, a key role in managing and executing a company's global digital presence.

🎯 Role Definition

A Global Web Producer is the central figure responsible for the day-to-day management, execution, and optimization of a company's global web properties. This individual acts as a bridge between marketing, content, design, and development teams, ensuring that all digital content is published accurately, on time, and in alignment with brand standards and strategic goals. They are the hands-on experts of the Content Management System (CMS), orchestrating the flow of content from creation to go-live across multiple languages and regions. More than just a publisher, the Global Web Producer is a project manager, a quality assurance specialist, and a key contributor to the overall digital user experience, ensuring the website is a dynamic, engaging, and effective marketing and communication tool on a worldwide scale.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Web Content Coordinator or Specialist
  • Junior Web Producer
  • Digital Marketing Associate
  • Marketing Operations Specialist

Advancement To:

  • Senior Global Web Producer
  • Web Production Manager or Lead
  • Digital Experience Manager
  • Senior Digital Project Manager

Lateral Moves:

  • Digital Project Manager
  • SEO Strategist
  • Content Strategist
  • UX/UI Specialist

Core Responsibilities

Primary Functions

  • Manage the end-to-end lifecycle of web content, including intake, creation, editing, publishing, and archiving across global corporate websites using an enterprise-level CMS (e.g., AEM, Sitecore).
  • Collaborate closely with global and regional marketing stakeholders, content creators, and designers to execute web-based marketing campaigns, product launches, and promotional updates.
  • Build, test, and launch a high volume of complex web pages, microsites, and landing pages based on provided mockups and content assets, ensuring they are pixel-perfect and functional.
  • Oversee the web content localization process, working with translation vendors and regional teams to ensure timely and accurate publishing of multilingual content.
  • Perform rigorous quality assurance (QA) and user acceptance testing (UAT) on all web deliverables to ensure browser compatibility, mobile responsiveness, and adherence to accessibility standards (WCAG).
  • Implement and manage on-page SEO best practices, including meta tags, URL structures, alt text, and schema markup, to maximize organic search visibility.
  • Act as the primary subject matter expert for the CMS, providing training and support to other content authors and stakeholders across the organization.
  • Manage and prioritize a backlog of web production requests using project management tools like Jira, Asana, or Workfront, ensuring clear communication on timelines and deliverables.
  • Troubleshoot and resolve a variety of technical and content-related issues on the live site, escalating to development teams when necessary.
  • Optimize web page components and assets (images, videos, PDFs) for performance, ensuring fast load times and a smooth user experience.
  • Ensure all published content adheres strictly to corporate brand guidelines, style guides, and legal requirements.
  • Collaborate with the analytics team to implement tracking tags and ensure campaigns and pages are properly instrumented for performance measurement.
  • Maintain a comprehensive and well-organized digital asset library within the CMS.
  • Proactively identify opportunities for process improvement within the web production workflow to increase efficiency and output quality.
  • Manage homepage content updates and scheduling to align with the global marketing calendar and key corporate initiatives.
  • Support the creation and deployment of A/B and multivariate tests to optimize user journeys and conversion rates on key web pages.
  • Create and maintain detailed documentation for web production processes, standards, and CMS best practices.
  • Coordinate with IT and development teams on website maintenance, platform upgrades, and new feature rollouts.

Secondary Functions

  • Support regional marketing teams by providing guidance and hands-on assistance for their specific web content needs and initiatives.
  • Contribute to the evolution of the web style guide and component library by providing feedback on functionality and user experience.
  • Perform regular audits of global web properties to identify and rectify broken links, outdated information, and performance bottlenecks.
  • Assist in analyzing web performance data and user engagement metrics to inform content strategy and future website enhancements.

Required Skills & Competencies

Hard Skills (Technical)

  • Enterprise CMS Proficiency: Deep, hands-on experience with at least one major enterprise-level Content Management System, such as Adobe Experience Manager (AEM), Sitecore, or Drupal.
  • Web Fundamentals: Strong working knowledge of HTML, CSS, and basic JavaScript to troubleshoot and make minor code adjustments.
  • Project Management Tools: Expertise in using agile and project management software like Jira, Asana, Trello, or Workfront to manage workflows and backlogs.
  • SEO Best Practices: Solid understanding of on-page and technical SEO principles and the ability to implement them effectively.
  • Web Analytics: Familiarity with web analytics platforms like Google Analytics or Adobe Analytics to understand user behavior and page performance.
  • Image & Asset Optimization: Proficiency with tools like Adobe Photoshop for cropping, resizing, and optimizing images for the web.
  • Quality Assurance (QA): Experience with cross-browser and cross-device testing methodologies and tools like BrowserStack.

Soft Skills

  • Exceptional Attention to Detail: A meticulous nature with a commitment to accuracy and delivering high-quality, error-free work.
  • Cross-Functional Collaboration: The ability to work effectively with diverse teams (technical, creative, marketing) across different time zones and cultures.
  • Problem-Solving: A proactive and resourceful approach to identifying issues, troubleshooting them, and implementing effective solutions.
  • Time Management & Prioritization: Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
  • Clear Communication: Excellent verbal and written communication skills, with the ability to articulate technical concepts to non-technical stakeholders.
  • Adaptability: Flexibility to adapt to changing priorities, new technologies, and evolving business requirements.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience.

Preferred Education:

  • Bachelor's Degree in a relevant field.

Relevant Fields of Study:

  • Marketing or Digital Marketing
  • Communications
  • Computer Science or Information Technology
  • Web Design & Development

Experience Requirements

Typical Experience Range:

  • 3-7 years of direct experience in a web production, web content management, or digital marketing operations role.

Preferred:

  • Experience working within a large, global, or matrixed organization is highly desirable.
  • A proven track record of managing complex websites with multiple stakeholders and language variations.
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