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Key Responsibilities and Required Skills for Growth Marketing Coordinator

💰 $50,000 - $70,000

MarketingDigital MarketingGrowth HackingAdvertisingCampaign Management

🎯 Role Definition

The Growth Marketing Coordinator acts as the engine of the growth marketing team, translating strategic plans into tactical execution. This individual is instrumental in launching, monitoring, and analyzing digital marketing initiatives across various channels including paid search, social media, email, and content marketing. Success in this position is defined by a meticulous attention to detail, a passion for data, and a relentless drive to test and iterate on campaigns to achieve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV). This role is inherently cross-functional, requiring close collaboration with content creators, designers, sales teams, and data analysts to ensure a cohesive and effective growth strategy.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Intern
  • Digital Marketing Assistant
  • Social Media Coordinator

Advancement To:

  • Growth Marketing Manager
  • Digital Marketing Strategist
  • Campaign Manager

Lateral Moves:

  • Content Marketing Specialist
  • SEO/SEM Specialist
  • Email Marketing Specialist

Core Responsibilities

Primary Functions

  • Execute, monitor, and optimize paid advertising campaigns across multiple platforms, including Google Ads, LinkedIn Ads, Facebook Ads, and other social media channels.
  • Manage the day-to-day setup and deployment of email marketing campaigns, including list segmentation, A/B testing of subject lines and content, and performance tracking.
  • Conduct comprehensive keyword research and on-page SEO analysis to inform content strategy and improve organic search rankings for key business terms.
  • Collaborate with the content team to distribute and promote blog posts, case studies, webinars, and other marketing assets across various channels to maximize reach and engagement.
  • Assist in the creation and maintenance of marketing landing pages, ensuring they are optimized for conversion, user experience, and mobile responsiveness.
  • Compile and analyze performance data from various marketing channels to create detailed weekly and monthly reports, highlighting key trends, insights, and recommendations.
  • Support the implementation and management of A/B and multivariate tests on websites, landing pages, and email campaigns to continuously improve conversion rates.
  • Monitor and manage the marketing budget for specific campaigns, tracking spend and ensuring alignment with projected return on investment (ROI).
  • Coordinate with graphic designers and copywriters to develop compelling creative assets and ad copy for various digital campaigns.
  • Maintain and update the marketing campaign calendar, ensuring all activities are scheduled, tracked, and executed on time.
  • Perform regular audits of the company's digital presence, including website content, SEO health, and social media profiles, to identify areas for improvement.
  • Assist in managing marketing automation workflows within platforms like HubSpot or Marketo to nurture leads through the sales funnel.
  • Engage with online communities and social media channels to build brand awareness and drive traffic, responding to comments and inquiries as needed.
  • Research and identify new growth opportunities, channels, and marketing tactics to test and potentially scale for user acquisition.
  • Support the execution of affiliate and partner marketing programs, including communication with partners and tracking referral performance.
  • Utilize analytics tools like Google Analytics to track website traffic, user behavior, and conversion funnels, providing actionable insights to the team.
  • Help build and maintain a repository of marketing experiments, documenting hypotheses, results, and learnings to inform future strategies.
  • Segment user data within the CRM and marketing platforms to create targeted and personalized communication strategies for different audience cohorts.
  • Manage the technical setup of conversion tracking, pixels, and event tagging using tools like Google Tag Manager to ensure accurate campaign measurement.
  • Conduct regular competitor analysis to stay informed about industry trends, competitor messaging, and new marketing channels being utilized in the space.

Secondary Functions

  • Provide administrative support to the marketing team, including scheduling meetings, managing vendor invoices, and organizing digital assets.
  • Assist in preparing presentations and materials for internal stakeholder meetings to communicate marketing performance and upcoming plans.
  • Stay abreast of the latest trends and best practices in digital marketing, growth hacking, and marketing technology, sharing insights with the broader team.
  • Support the coordination of offline and online events, such as webinars or trade shows, assisting with promotion and lead capture.

Required Skills & Competencies

Hard Skills (Technical)

  • Proficiency with digital advertising platforms such as Google Ads (Search, Display, YouTube) and Social Media Ads (LinkedIn, Facebook, Instagram).
  • Hands-on experience with web analytics tools, particularly Google Analytics, for tracking performance and deriving insights.
  • Familiarity with SEO software (e.g., SEMrush, Ahrefs, Moz) for keyword research and competitive analysis.
  • Experience using email marketing and marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo).
  • Strong data analysis skills using spreadsheet software like Microsoft Excel or Google Sheets (pivot tables, VLOOKUPs, charting).
  • Basic understanding of content management systems (CMS) like WordPress for updating website content and landing pages.
  • Experience with A/B testing principles and familiarity with testing platforms (e.g., Google Optimize, Optimizely, VWO).

Soft Skills

  • Analytical Mindset: A natural curiosity and ability to interpret data, identify trends, and make data-driven recommendations.
  • Exceptional Attention to Detail: Meticulous in campaign setup, data entry, and quality assurance to ensure flawless execution.
  • Strong Organizational and Project Management Skills: Ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
  • Proactive & Adaptable: A self-starter who can take initiative, learn quickly, and adapt to changing priorities and new technologies.
  • Collaborative Communicator: Excellent written and verbal communication skills for effectively working with cross-functional teams and external partners.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Bachelor's Degree in a relevant field of study.

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Communications
  • Data Analytics

Experience Requirements

Typical Experience Range:

  • 1-3 years of hands-on experience in a digital marketing, performance marketing, or growth-focused role.

Preferred:

  • Demonstrable experience in a fast-paced, high-growth environment (e.g., tech startup, SaaS, or e-commerce) is highly valued. A portfolio showcasing successful campaigns or projects is a significant plus.
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