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Key Responsibilities and Required Skills for HTML Developer

💰 $65,000 - $95,000

Web DevelopmentFront-End DevelopmentTechnologyUI/UX

🎯 Role Definition

Are you a master of markup and a stickler for pixel-perfect implementation? This role requires a highly skilled HTML Developer to join our dynamic digital team. In this pivotal role, you will be the bridge between design and technology, transforming creative concepts into tangible, user-friendly web experiences. You will be responsible for crafting clean, semantic, and accessible HTML and CSS, ensuring our websites and marketing communications are not only visually stunning but also fast, responsive, and compatible across all modern browsers and devices. If you are passionate about front-end technologies and thrive on building exceptional user interfaces, we want to hear from you.


📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Web Developer / Associate Developer
  • Web Content Administrator
  • Graphic Designer with coding skills

Advancement To:

  • Senior Front-End Developer
  • UI Engineer
  • Web Development Team Lead

Lateral Moves:

  • UX/UI Developer
  • JavaScript Developer
  • Email Marketing Specialist

Core Responsibilities

Primary Functions

  • Translate complex UI/UX design wireframes and mockups from tools like Figma or Sketch into pixel-perfect, interactive, and fully responsive web pages using HTML5 and CSS3.
  • Develop, test, and maintain robust, user-facing features and applications, ensuring high performance and a seamless user experience across desktops, tablets, and mobile devices.
  • Build and implement reusable code, components, and libraries for future use, promoting consistency and efficiency across the organization's digital properties.
  • Write modern, clean, and maintainable JavaScript (ES6+) to add interactivity and enhance the functionality of web applications.
  • Develop and meticulously test responsive HTML email templates, ensuring flawless rendering across a wide array of email clients (e.g., Gmail, Outlook, Apple Mail).
  • Optimize web applications and assets for maximum speed and scalability, employing techniques like image optimization, code minification, and lazy loading.
  • Ensure all front-end development adheres to web accessibility standards, including WCAG 2.1 AA guidelines and ARIA best practices, to provide an inclusive experience for all users.
  • Collaborate closely with back-end developers to integrate front-end components with server-side logic and APIs.
  • Perform rigorous cross-browser and cross-device compatibility testing to identify and resolve layout or performance issues.
  • Debug front-end code to troubleshoot and resolve bugs, layout shifts, or browser-specific quirks reported by QA testers or users.
  • Implement and maintain SEO best practices in the code structure to improve search engine ranking and visibility.
  • Work within a Content Management System (CMS) environment, such as WordPress, AEM, or Drupal, to build and manage web pages and templates.
  • Utilize version control systems, primarily Git, to manage codebases, branch, merge, and collaborate effectively with the development team.
  • Participate actively in the full software development lifecycle, from requirements gathering and planning to deployment and maintenance.
  • Convert comprehensive layouts and wireframes into working HTML pages, paying close attention to semantic markup and structured data.
  • Stay current with emerging front-end technologies, industry trends, and best practices to drive continuous improvement and innovation.
  • Maintain and enhance existing websites, troubleshooting issues and implementing new features based on stakeholder feedback and business requirements.
  • Collaborate with the marketing team to implement tracking codes, analytics scripts, and A/B testing variations for digital campaigns.
  • Conduct peer code reviews to provide constructive feedback and ensure adherence to team coding standards and quality benchmarks.
  • Create and maintain clear technical documentation for front-end architecture, coding standards, and component libraries.
  • Partner with UI/UX designers to provide technical feedback on the feasibility of designs and suggest improvements for better user interaction.

Secondary Functions

  • Support and mentor junior developers, providing guidance on best practices and technical challenges.
  • Contribute to the evolution of our internal front-end style guide and component library.
  • Collaborate with the Quality Assurance (QA) team to develop and refine testing strategies for front-end features.
  • Participate in sprint planning, daily stand-ups, and retrospective meetings within an Agile/Scrum framework.

Required Skills & Competencies

Hard Skills (Technical)

  • HTML5 & CSS3: Expert-level proficiency in semantic HTML and modern CSS, including Flexbox, Grid, and custom properties.
  • JavaScript (ES6+): Strong understanding of core JavaScript concepts and modern syntax.
  • Responsive & Mobile-First Design: Proven ability to create layouts that work seamlessly across all device sizes.
  • CSS Preprocessors: Experience with Sass or LESS for writing more maintainable and scalable CSS.
  • CSS Frameworks: Proficiency with at least one major framework like Bootstrap or Tailwind CSS.
  • Version Control: Hands-on experience with Git, including branching, merging, and pull requests.
  • Cross-Browser/Email Client Testing: Expertise in debugging for and ensuring consistency across browsers (Chrome, Firefox, Safari) and email clients (Litmus, Email on Acid).
  • Web Accessibility (A11y): In-depth knowledge of WCAG standards and ARIA implementation.
  • Performance Optimization: Familiarity with tools like Lighthouse and techniques to improve page load times.
  • Build Tools: Basic experience with front-end build tools such as Webpack, Vite, or Gulp.
  • Content Management Systems (CMS): Experience theming or developing for platforms like WordPress or AEM is a plus.

Soft Skills

  • Attention to Detail: Meticulous approach to translating designs into code and catching inconsistencies.
  • Problem-Solving: Ability to diagnose, troubleshoot, and resolve complex technical issues independently.
  • Collaboration & Teamwork: Excellent communication skills and ability to work effectively with designers, developers, and project managers.
  • Time Management: Strong organizational skills to manage multiple projects and meet deadlines.
  • Adaptability: Eagerness to learn new technologies and adapt to changing project requirements.

Education & Experience

Educational Background

Minimum Education:

  • High School Diploma with a certificate from a coding bootcamp or equivalent demonstrated experience through a strong portfolio.

Preferred Education:

  • Bachelor's degree in a relevant field.

Relevant Fields of Study:

  • Computer Science
  • Web Design & Development
  • Information Technology

Experience Requirements

Typical Experience Range:

  • 2-5 years of professional experience in a front-end or HTML development role.

Preferred:

  • A strong, publicly available portfolio (e.g., on GitHub) showcasing a variety of web development projects, including responsive websites and HTML emails.