Torchora
Back to Home

Key Responsibilities and Required Skills for Influencer Technician

💰 $65,000 - $95,000

MarketingSocial MediaTechnologyData Analytics

🎯 Role Definition

The Influencer Technician is a unique hybrid role at the intersection of marketing, technology, and data analytics. You will serve as the technical backbone for our dynamic influencer marketing team, responsible for managing the platforms, tools, and data infrastructure that power our creator partnerships. This position involves overseeing the entire technical lifecycle of a campaign—from utilizing advanced tools for influencer discovery and vetting, to meticulous campaign setup, performance tracking, and the delivery of insightful reports. We're looking for a detail-oriented problem-solver who is passionate about the creator economy and skilled at leveraging technology to drive measurable business results and optimize campaign performance.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Influencer Marketing Coordinator
  • Social Media Analyst
  • Digital Marketing Specialist

Advancement To:

  • Influencer Marketing Manager
  • Marketing Technology (MarTech) Strategist
  • Senior Digital Analyst

Lateral Moves:

  • Content Strategist
  • Paid Media Specialist

Core Responsibilities

Primary Functions

  • Manage, operate, and optimize our core influencer marketing platforms (e.g., Grin, CreatorIQ, Upfluence) for discovery, campaign management, content collection, and reporting.
  • Develop and implement comprehensive tracking systems using UTM parameters, vanity URLs, affiliate links, and platform pixels to accurately measure campaign performance and attribute ROI.
  • Conduct in-depth data analysis on influencer performance metrics, audience demographics, and engagement data to generate actionable insights and strategic recommendations for campaign optimization.
  • Oversee the complete technical onboarding process for new influencers, ensuring they are equipped with correct tracking links, promotional codes, and have seamless access to necessary platforms.
  • Build, maintain, and enhance sophisticated dashboards and automated reports using tools like Looker, Tableau, or Google Data Studio to visualize campaign results and KPIs for key stakeholders.
  • Perform rigorous technical vetting of potential creator partners, analyzing their audience health, engagement authenticity, and historical performance data to mitigate risk and ensure brand alignment.
  • Administer and configure our Influencer Relationship Management (IRM) system, ensuring a clean, organized, and actionable database of current and potential creator partners.
  • Manage the technical setup and execution of influencer content whitelisting and amplification strategies in close collaboration with the paid media team.
  • Troubleshoot and rapidly resolve technical issues related to campaign tracking, content APIs, influencer platform glitches, and data integration discrepancies.
  • Stay at the forefront of emerging social media platform features, algorithm changes, and new creator economy technologies to inform and evolve our technical strategies.
  • Execute structured A/B tests on various campaign variables, including creator tiers, content formats, and calls-to-action, to identify key drivers of performance.
  • Manage the product seeding and fulfillment process through integrated logistics platforms, ensuring timely and accurate delivery of products to our influencer partners.
  • Pull and synthesize raw data from disparate sources, including social platform APIs, internal databases, and third-party tools, to create a holistic view of campaign impact.
  • Develop and document clear Standard Operating Procedures (SOPs) for all technical processes within the influencer campaign lifecycle to ensure consistency and efficiency.
  • Monitor and analyze competitor influencer marketing activities, providing technical breakdowns of their strategies, tool usage, and content performance.
  • Ensure all campaigns and data collection practices are in full compliance with relevant regulations and platform policies, such as FTC disclosure guidelines and GDPR.

Secondary Functions

  • Manage API integrations between our influencer marketing stack and other MarTech platforms, including CRM, analytics suites, and e-commerce systems.
  • Provide essential technical support and training to the broader marketing team on how to effectively utilize influencer marketing tools and interpret performance data.
  • Support ad-hoc data requests and exploratory data analysis to uncover new opportunities.
  • Contribute to the organization's data strategy and roadmap by providing insights from the influencer marketing domain.
  • Collaborate with business units to translate data needs into engineering requirements for the data and development teams.
  • Participate in sprint planning and agile ceremonies within the data engineering team to align on priorities and timelines.

Required Skills & Competencies

Hard Skills (Technical)

  • Deep proficiency with at least one major influencer marketing platform (e.g., Grin, CreatorIQ, Aspire, Upfluence).
  • Strong data analysis and visualization skills using tools like Excel/Google Sheets (pivot tables, v-lookups), Tableau, Looker, or Google Data Studio.
  • Extensive experience with native social media analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio) and third-party social listening platforms (e.g., Sprout Social, Brandwatch).
  • Expert knowledge of digital marketing tracking methodologies, including UTM parameters, affiliate marketing links, and conversion pixels (Meta, TikTok, etc.).
  • A solid understanding of social media APIs, webhooks, and data integration concepts.
  • Experience with project management software such as Asana, Trello, or Monday.com to manage complex campaign timelines.
  • Foundational understanding of SEO/SEM principles and how they relate to social media and content marketing.

Soft Skills

  • Exceptional analytical and quantitative problem-solving skills.
  • Meticulous attention to detail and strong organizational capabilities.
  • Excellent communication skills, particularly the ability to translate complex data into clear, actionable insights for non-technical stakeholders.
  • A highly collaborative mindset with a proven ability to work effectively across cross-functional teams (Creative, Paid Media, Data, Legal).
  • Proactive, curious, and self-motivated with a genuine passion for learning new technologies and mastering new tools in the MarTech landscape.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree in a relevant field or equivalent practical experience in a technical marketing capacity.

Preferred Education:

Bachelor's or Master's Degree in Marketing, Data Science, Information Systems, Business Analytics, or a related quantitative field.

Relevant Fields of Study:

  • Marketing & Advertising
  • Data Analytics & Data Science
  • Information Technology
  • Communications
  • Business Administration

Experience Requirements

Typical Experience Range:

3-5 years of experience in a digital marketing, social media analytics, marketing operations, or marketing technology role.

Preferred:

Direct, hands-on experience managing the technical infrastructure of influencer marketing or large-scale social media campaigns at a D2C brand or digital agency is highly preferred.

Explore More Careers