Torchora
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Job Board Content Manager

💰 $65,000 - $90,000

MarketingContentHuman ResourcesCommunity Management

🎯 Role Definition

Are you a master storyteller with a passion for the world of recruitment and career development? We're on the hunt for a strategic and creative Job Board Content Manager to be the voice of our platform. In this pivotal role, you will be responsible for creating and curating compelling content that attracts qualified job seekers and showcases the value we offer to employers. You'll own the entire content lifecycle, from ideation and creation to promotion and analysis, ensuring our job board becomes the go-to resource for career advice and opportunities. This is a unique opportunity to shape a brand's narrative, build a thriving community, and make a tangible impact on people's professional lives.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Content Coordinator / Specialist
  • Digital Marketing Generalist
  • Copywriter or Technical Writer
  • Social Media Manager

Advancement To:

  • Senior Content Manager
  • Content Strategy Lead
  • Director of Content
  • Head of Community & Content

Lateral Moves:

  • SEO Manager
  • Digital Marketing Manager
  • Employer Branding Specialist
  • Product Marketing Manager

Core Responsibilities

Primary Functions

  • Develop, implement, and manage a comprehensive content strategy that aligns with marketing and business objectives to drive user acquisition and engagement for both job seekers and employers.
  • Create, edit, and publish high-quality, engaging content across various formats, including blog posts, long-form articles, career guides, company profiles, and success stories.
  • Own and manage the content calendar, ensuring a consistent and timely flow of content that is relevant to our target audiences and seasonal hiring trends.
  • Perform in-depth keyword research and apply SEO best practices to all content to improve organic search rankings, drive relevant traffic, and increase visibility for our job listings.
  • Oversee and actively manage our social media channels, crafting platform-specific content to build a vibrant community, drive conversations, and promote our job board.
  • Design and execute targeted email marketing campaigns, including newsletters for job seekers and lead nurturing sequences for potential employers, to drive repeat visits and conversions.
  • Analyze content performance using Google Analytics, SEMrush, and other analytics tools, delivering regular reports on key metrics like traffic, engagement, bounce rate, and lead generation.
  • Meticulously review, edit, and optimize job postings submitted by employers to ensure they are clear, compelling, inclusive, and optimized for search visibility.
  • Collaborate closely with the sales and account management teams to develop persuasive employer branding content, case studies, and sales enablement materials.
  • Actively monitor and moderate user-generated content, including comments and forum discussions, to foster a positive and supportive community environment.
  • Formulate and execute strategies to curate and highlight high-value job listings, ensuring the best opportunities are visible to the most relevant candidates.
  • Stay at the forefront of HR tech, recruitment, and content marketing trends to ensure our content strategy remains fresh, innovative, and competitive.
  • Manage relationships with freelance writers, guest contributors, and industry influencers to scale content production and expand our reach.
  • Conduct A/B testing on headlines, calls-to-action, email subject lines, and content formats to continuously optimize for higher engagement and conversion rates.
  • Work with the product and UX teams to provide insights on how content can be better integrated into the user journey and improve the overall platform experience.
  • Plan and create engaging multimedia content, such as infographics, short-form videos, and webinars, to diversify our content portfolio and appeal to different learning styles.

Secondary Functions

  • Support the marketing team by providing compelling copy for paid ad campaigns, landing pages, and promotional materials.
  • Collaborate with the partnerships team to co-create content with industry experts and complementary brands.
  • Assist in managing the annual content budget, including tracking expenses for freelancers, software, and promotional activities.
  • Represent the company by participating in online forums, communities, and occasionally attending industry events to build brand authority.

Required Skills & Competencies

Hard Skills (Technical)

  • Content Management Systems (CMS): Deep proficiency in using CMS platforms like WordPress, Contentful, or similar systems for publishing and managing web content.
  • SEO & Keyword Research Tools: Expert-level knowledge of tools such as Ahrefs, SEMrush, Moz, and Google Keyword Planner to guide content strategy.
  • Web Analytics: Strong ability to navigate and derive insights from Google Analytics, Google Search Console, and other data platforms to measure content effectiveness.
  • Email Marketing Platforms: Hands-on experience with platforms like Mailchimp, HubSpot, or SendGrid to build, send, and analyze email campaigns.
  • Social Media Management Tools: Familiarity with scheduling and analytics tools such as Buffer, Hootsuite, or Sprout Social.
  • Project Management Software: Experience using tools like Asana, Trello, or Monday.com to manage complex content calendars and workflows.

Soft Skills

  • Exceptional Writing & Editing: A world-class command of the English language with impeccable grammar, spelling, and the ability to adapt tone and style for different audiences.
  • Strategic Thinking: The ability to see the bigger picture and develop content plans that support long-term business goals, not just short-term metrics.
  • Creativity & Innovation: A natural curiosity and flair for generating fresh, engaging content ideas that cut through the noise.
  • Analytical Mindset: A data-driven approach to content, with the ability to interpret performance metrics and translate them into actionable insights.
  • Collaboration & Communication: Excellent interpersonal skills to work effectively with cross-functional teams including marketing, sales, product, and engineering.
  • Organization & Time Management: Superior organizational skills to juggle multiple projects, deadlines, and stakeholders without sacrificing quality.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s Degree or equivalent practical experience in a related field.

Preferred Education:

  • Bachelor’s or Master’s Degree in Marketing, Communications, Journalism, or English.

Relevant Fields of Study:

  • Marketing & Advertising
  • Communications & Journalism
  • English & Creative Writing
  • Human Resources

Experience Requirements

Typical Experience Range:

  • 3-5 years of progressive experience in a content creation, content marketing, or digital marketing role.

Preferred:

  • Direct experience working for a job board, recruitment platform, HR technology company, or in a role focused on employer branding and recruitment marketing. A strong portfolio of published work is highly desirable.
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