Torchora
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Key Responsibilities and Required Skills for Job Posting Specialist

💰 $45,000 - $65,000

Human ResourcesRecruitingTalent AcquisitionMarketingContent Strategy

🎯 Role Definition

Are you a master of words with a passion for connecting people with their dream jobs? As our Job Posting Specialist, you will be the voice of our talent acquisition efforts. You are a strategic partner who transforms a list of job requirements into a compelling narrative that attracts, engages, and converts top talent. This role is pivotal in shaping our employer brand and ensuring our opportunities reach the widest and most qualified audience possible.

You will own the entire lifecycle of a job posting, from collaborating with recruiters to understand a role's essence, to writing magnetic descriptions, optimizing them for search engines (SEO), and analyzing their performance to make data-driven improvements. If you thrive in a fast-paced environment and enjoy the challenge of blending creativity with analytics to achieve measurable results, this is the perfect opportunity to make a significant impact on our company's growth.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Recruiting Coordinator
  • HR Assistant
  • Marketing Coordinator or Content Writer
  • Junior Copywriter

Advancement To:

  • Senior Talent Acquisition Specialist
  • Recruitment Marketing Manager
  • Employer Branding Specialist
  • Talent Sourcing Manager

Lateral Moves:

  • SEO Specialist
  • Social Media Manager
  • Content Strategist

Core Responsibilities

Primary Functions

  • Craft, edit, and proofread compelling, inclusive, and on-brand job descriptions that accurately reflect role responsibilities and resonate with our desired candidate personas.
  • Strategically post and manage job advertisements across a diverse portfolio of platforms, including our company careers page, LinkedIn, Indeed, Glassdoor, niche industry boards, and university portals.
  • Optimize all job postings for search engine visibility (SEO) by researching and implementing relevant keywords, titles, and formatting to improve organic reach and attract qualified applicants.
  • Monitor, analyze, and report on the performance of job postings, tracking key metrics such as application volume, source of hire, click-to-apply rates, and cost-per-application using our Applicant Tracking System (ATS) and other analytics tools.
  • Conduct A/B testing on job titles, description content, and calls-to-action to continuously refine our strategy and improve candidate conversion rates.
  • Manage vendor relationships with job boards and other advertising partners, negotiating contracts and ensuring we are maximizing our return on investment.
  • Ensure all job postings and recruitment marketing materials are compliant with federal and state employment laws, including EEO and OFCCP regulations.
  • Collaborate closely with recruiters and hiring managers to gain a deep understanding of each role's requirements, challenges, and unique selling points.
  • Maintain and continuously improve a centralized library of job description templates, style guides, and best-practice documentation for the talent acquisition team.
  • Research and identify new and emerging job boards, social media platforms, and innovative sourcing channels to attract a diverse and highly skilled talent pool.
  • Develop and execute a strategic job posting calendar to ensure consistent visibility for high-priority and evergreen roles.
  • Perform regular audits of all active job postings across all platforms to ensure accuracy, brand consistency, and functionality.
  • Leverage social media channels to promote key job openings and engage with potential candidates through targeted content and community interaction.
  • Analyze competitor job postings and recruitment marketing strategies to identify industry trends and opportunities for differentiation.
  • Provide data-driven insights and recommendations to talent acquisition leadership to inform sourcing strategies and budget allocation.
  • Manage the recruitment advertising budget, carefully tracking spend and performance to ensure efficient use of resources.
  • Act as the subject matter expert on job posting best practices, providing training and guidance to other members of the HR and recruiting teams.
  • Write and deploy targeted email campaigns to nurture passive candidates and build talent pipelines for future openings.
  • Ensure a consistent and positive employer brand voice is maintained across all external-facing recruitment materials.
  • Utilize Boolean search and other sourcing techniques to identify passive candidates when not actively managing job postings.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis related to talent market trends.
  • Contribute to the organization's broader employer branding and recruitment marketing strategy.
  • Collaborate with business units to translate data needs into engineering requirements for our ATS and reporting tools.
  • Participate in sprint planning and agile ceremonies within the talent acquisition team to drive project completion.

Required Skills & Competencies

Hard Skills (Technical)

  • Applicant Tracking Systems (ATS): Deep proficiency in using systems like Greenhouse, Lever, Workday, or similar platforms for posting and reporting.
  • Job Board Management: Expertise in navigating and optimizing postings on major platforms (LinkedIn, Indeed, Glassdoor) and niche boards.
  • Copywriting & Editing: Exceptional writing skills with the ability to create persuasive, clear, and error-free content.
  • SEO/SEM Principles: Strong understanding of keyword research and search engine optimization as it applies to recruitment marketing.
  • Data Analysis: Ability to interpret recruitment metrics and use data from Excel, Google Analytics, or ATS dashboards to drive decisions.
  • Social Media Marketing: Experience using social media platforms (especially LinkedIn) for professional promotion and engagement.
  • Boolean Search: Familiarity with constructing complex search strings to find qualified candidates.
  • Compliance Knowledge: Understanding of EEO, OFCCP, and ADA guidelines related to job postings.
  • Project Management: Ability to manage multiple posting requests and deadlines simultaneously using tools like Asana, Trello, or Monday.com.
  • Microsoft Office/Google Suite: High proficiency in standard office software for reporting and documentation.

Soft Skills

  • Exceptional Attention to Detail: Meticulous in proofreading, data entry, and ensuring consistency across all platforms.
  • Creative Mindset: Ability to think outside the box to make job postings stand out in a crowded market.
  • Strong Organizational & Time Management Skills: A proven track record of managing competing priorities and meeting deadlines.
  • Excellent Written Communication: The ability to articulate complex roles in a simple, engaging, and inclusive manner.
  • Collaboration & Teamwork: A proactive partner to recruiters and hiring managers.
  • Analytical Thinking: A data-first approach to problem-solving and strategy refinement.
  • Adaptability: Thrives in a dynamic, fast-paced environment where priorities can shift.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience.

Preferred Education:

  • Bachelor's Degree in a relevant field.

Relevant Fields of Study:

  • Marketing or Digital Marketing
  • Communications or English
  • Human Resources
  • Business Administration

Experience Requirements

Typical Experience Range: 2-4 years of relevant experience.

Preferred:

  • Direct experience in a recruitment marketing, talent acquisition, or content role with a heavy emphasis on writing, editing, and digital advertising.
  • Proven success in optimizing content for search engines and analyzing performance data to drive improvements.
  • Experience working within a corporate HR/recruiting team or a recruitment advertising agency.
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