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Key Responsibilities and Required Skills for Lead ATV Sales Outfitter

💰 $55,000 - $95,000+ (Commission-Based)

SalesRetailLeadershipPowersportsAutomotive

🎯 Role Definition

The Lead ATV Sales Outfitter serves as the on-the-floor leader and expert for the powersports department. This individual is responsible for driving both personal and team sales volume, ensuring operational excellence, and championing our commitment to the outdoor lifestyle. You will be the primary point of contact for complex customer inquiries, deal structuring, and team training, overseeing the entire customer journey to build lasting relationships and brand loyalty.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Powersports Sales Consultant
  • Senior Retail Associate
  • F&I Assistant

Advancement To:

  • Powersports Sales Manager
  • General Sales Manager
  • Store Manager

Lateral Moves:

  • F&I Manager
  • Service Manager

Core Responsibilities

Primary Functions

  • Lead, mentor, and motivate a team of ATV Sales Outfitters to achieve and surpass individual and dealership sales quotas.
  • Actively manage the entire sales cycle, from initial customer engagement and needs analysis to vehicle presentation, test drives, and closing the sale.
  • Develop and implement effective sales strategies and promotions to drive traffic and increase ATV/UTV market share.
  • Serve as the lead product knowledge expert on all new and pre-owned ATV, UTV, and side-by-side models, including features, benefits, and competitive advantages.
  • Oversee the showroom floor presentation, ensuring all units are clean, correctly priced, and merchandised according to brand standards.
  • Structure and present financing, insurance (F&I), and extended service plan options to customers in a clear and transparent manner.
  • Manage the vehicle trade-in process, conducting accurate appraisals and negotiating fair market values for customer trades.
  • Handle escalated customer service issues with professionalism and tact, ensuring swift resolution and maintaining high levels of customer satisfaction.
  • Track and analyze team performance metrics, providing regular coaching, constructive feedback, and formal performance reviews.
  • Maintain a robust and up-to-date Customer Relationship Management (CRM) system to track leads, customer interactions, and sales pipelines.
  • Train new and existing team members on the dealership's sales process, product specifications, and best practices for customer engagement.
  • Plan, coordinate, and execute in-store and off-site sales events, demo days, and community outreach initiatives to generate leads.
  • Foster a positive, high-energy, and competitive sales environment that is focused on teamwork and delivering an exceptional buying experience.
  • Ensure all sales documentation, contracts, and state-required paperwork are completed accurately and in compliance with all regulations.
  • Collaborate with the General Sales Manager to set realistic yet challenging sales goals and forecasts for the powersports department.
  • Greet customers immediately in a courteous and friendly manner, and guide them through the entire sales process.
  • Actively participate in dealership-wide meetings to contribute to overall strategy and operational improvements.

Secondary Functions

  • Work closely with the parts and service departments to ensure a seamless customer handoff for accessory installation and future maintenance needs.
  • Monitor local market trends, competitor activities, and customer feedback to identify new opportunities for business growth.
  • Assist in the management of powersports inventory, including monitoring stock levels, recommending new unit orders, and managing aged inventory.
  • Contribute to the development of digital marketing content, including social media posts and vehicle walk-around videos, to attract online shoppers.
  • Participate in manufacturer-led training and certification programs to remain a top-level expert on the latest products and technologies.
  • Support the General Manager with ad-hoc reporting and data analysis related to sales performance and inventory turn.
  • Build and maintain strong professional relationships with manufacturer representatives and financial institution partners.
  • Assist in inventory audits and ensure the physical count of units aligns with system records.

Required Skills & Competencies

Hard Skills (Technical)

  • Expert Product Knowledge of ATVs, UTVs, and Powersports Vehicles
  • Proficiency with CRM Software (e.g., Lightspeed, DealerSpike, Salesforce)
  • Deal Structuring and F&I (Finance & Insurance) Principles
  • Inventory Management Systems
  • Point of Sale (POS) Operation
  • Sales Performance Reporting and Analysis
  • Digital Retailing and Lead Management Tools

Soft Skills

  • Leadership and Team Mentorship
  • Advanced Negotiation and Closing Skills
  • Exceptional Interpersonal and Communication Abilities
  • Customer-Centric Problem Solving
  • Time Management and Organizational Skills
  • Adaptability in a Fast-Paced Environment
  • Motivational and Coaching Skills
  • High-Energy and Positive Attitude

Education & Experience

Educational Background

Minimum Education:

  • High School Diploma or equivalent.

Preferred Education:

  • Associate's or Bachelor's Degree in Business Administration, Marketing, or a related discipline.

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Sales Management

Experience Requirements

Typical Experience Range: 3-5+ years of progressive sales experience.

Preferred: 2+ years in a leadership, senior, or top-performer role within a powersports, automotive, or marine dealership. A valid driver's license with a motorcycle endorsement is highly preferred.

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