Torchora
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Key Responsibilities and Required Skills for Marketing Assistant

💰 $45,000 - $60,000

MarketingAdministrativeEntry-LevelDigital Marketing

🎯 Role Definition

This role requires a highly motivated and detail-oriented Marketing Assistant to join our dynamic team. This entry-level role is a fantastic opportunity for a budding marketing professional to gain hands-on experience across all facets of digital and traditional marketing. You will be the organizational backbone of the marketing department, supporting campaign execution, content creation, social media management, and performance analytics. The ideal candidate is a proactive learner with a creative mindset and a passion for driving brand growth. If you're ready to kickstart your marketing career in a fast-paced, collaborative environment, we encourage you to apply.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Intern
  • Administrative Assistant
  • Recent Graduate (Marketing, Communications, Business)

Advancement To:

  • Marketing Coordinator
  • Marketing Specialist
  • Junior Brand Manager

Lateral Moves:

  • Social Media Coordinator
  • Content Creator
  • Sales Assistant

Core Responsibilities

Primary Functions

  • Assist in the development and execution of integrated marketing campaigns across various channels, including digital, social media, email, and print.
  • Manage and maintain the company's social media presence by scheduling posts, monitoring engagement, and responding to comments and messages across platforms like LinkedIn, Instagram, Facebook, and X.
  • Draft, edit, and proofread compelling marketing copy for various assets, including website pages, blog articles, social media captions, email newsletters, and ad copy.
  • Support email marketing initiatives by helping to build and segment email lists, designing email templates, and deploying campaigns using platforms like Mailchimp or HubSpot.
  • Coordinate the creation and production of marketing collateral, such as brochures, case studies, presentations, and sales enablement materials, liaising with designers and printers.
  • Conduct market research to identify new trends, monitor competitor activities, and uncover customer insights to inform marketing strategies.
  • Perform basic keyword research and apply on-page SEO best practices to website content and blog posts to improve organic search visibility.
  • Assist in the planning and logistical coordination of virtual and in-person events, such as webinars, trade shows, and customer appreciation events.
  • Pull and compile performance data from various marketing platforms (e.g., Google Analytics, social media insights, email marketing tools) to create regular performance reports.
  • Update and maintain website content using a Content Management System (CMS) like WordPress, ensuring information is accurate, up-to-date, and well-presented.
  • Support the management of digital advertising campaigns (PPC, social ads) by assisting with ad creation, audience targeting, and performance tracking.
  • Collaborate with the sales team to ensure they have the necessary marketing materials and support to effectively engage with leads and prospects.

Secondary Functions

  • Maintain and organize the marketing department's digital asset library, ensuring all files are correctly labeled and easily accessible.
  • Manage the marketing team's content and campaign calendar, ensuring all deadlines are tracked and key stakeholders are informed of upcoming activities.
  • Provide administrative support to the marketing team, including scheduling meetings, preparing agendas, taking minutes, and processing invoices.
  • Monitor and report on brand mentions and industry-related news across the web to keep the team informed of our public perception and relevant trends.
  • Assist in managing the marketing budget by tracking expenses and ensuring all activities are within the allocated financial plan.
  • Help maintain the integrity of our customer relationship management (CRM) system by updating contact information and segmenting lists.
  • Coordinate with external vendors, agencies, and freelancers to ensure projects are delivered on time and to specification.
  • Prepare and format presentations and reports for internal meetings, ensuring a professional and consistent brand look and feel.
  • Respond to basic customer service inquiries that come through marketing channels, directing them to the appropriate department when necessary.
  • Contribute creative ideas during team brainstorming sessions for new campaigns, content, and marketing initiatives.

Required Skills & Competencies

Hard Skills (Technical)

  • Proficiency with Social Media Management platforms (e.g., Hootsuite, Buffer, Meta Business Suite).
  • Experience with Email Marketing software (e.g., Mailchimp, Constant Contact, HubSpot).
  • Familiarity with Content Management Systems (CMS), particularly WordPress.
  • Basic knowledge of SEO principles and tools (e.g., Google Keyword Planner, SEMrush).
  • Competency with analytics platforms, especially Google Analytics.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and/or Google Workspace.
  • Working knowledge of CRM software (e.g., Salesforce, HubSpot CRM).
  • Basic graphic design skills using tools like Canva or Adobe Express.

Soft Skills

  • Exceptional written and verbal communication skills with a knack for crafting engaging copy.
  • Superior organizational and time management abilities, with a proven capacity to manage multiple projects simultaneously.
  • Meticulous attention to detail and a commitment to producing high-quality, error-free work.
  • A proactive, self-starter mentality with the ability to work independently and take initiative.
  • Strong collaborative spirit and interpersonal skills to work effectively within a team.
  • High degree of creativity and an aesthetic sensibility for design and branding.
  • Adaptability and a strong desire to learn new technologies and marketing techniques.

Education & Experience

Educational Background

Minimum Education:

  • Associate's Degree or equivalent relevant work experience.

Preferred Education:

  • Bachelor's Degree

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Public Relations

Experience Requirements

Typical Experience Range:

  • 1-3 years of experience in a marketing, communications, or administrative role.

Preferred:

  • Previous experience in a similar role or a comprehensive marketing internship is highly desirable.
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