Torchora
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Key Responsibilities and Required Skills for Marketing Assistant Manager

💰 $65,000 - $90,000

MarketingManagementDigital MarketingBrand Management

🎯 Role Definition

The Marketing Assistant Manager is a pivotal role that bridges the gap between strategic marketing vision and tactical execution. Acting as a key support to the Marketing Manager, this individual is instrumental in driving the development and implementation of comprehensive marketing campaigns across various channels. They are both a strategist and a hands-on contributor, responsible for managing projects, analyzing market trends, supervising junior staff, and ensuring all marketing activities align with brand identity and business objectives. This role requires a dynamic blend of creative thinking, analytical prowess, and leadership potential to effectively contribute to the team's success and the company's growth.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Senior Marketing Executive / Senior Marketing Coordinator
  • Digital Marketing Specialist / Social Media Manager
  • Content Strategist / Brand Associate

Advancement To:

  • Marketing Manager
  • Senior Marketing Manager
  • Head of a Marketing Specialization (e.g., Head of Digital, Head of Content)

Lateral Moves:

  • Brand Manager
  • Communications Manager
  • Product Marketing Manager

Core Responsibilities

Primary Functions

  • Spearhead the development, execution, and optimization of integrated marketing campaigns across digital and traditional channels, including email, social media, SEO/SEM, content, and events.
  • Collaborate with the Marketing Manager to define and refine marketing strategies that support brand growth, lead generation, and customer acquisition goals.
  • Manage day-to-day marketing projects, ensuring they are completed on time, within budget, and to a high standard of quality by coordinating with internal teams and external agencies.
  • Conduct in-depth market research and competitive analysis to identify emerging trends, customer insights, and new opportunities for market penetration.
  • Oversee the creation and curation of compelling marketing content, from blog posts and whitepapers to social media updates and video scripts, ensuring brand consistency in tone and voice.
  • Analyze and report on the performance of marketing campaigns and initiatives, using data from platforms like Google Analytics, CRM, and social media tools to provide actionable insights.
  • Manage and optimize the marketing budget for specific campaigns or channels, tracking expenditures and calculating return on investment (ROI).
  • Provide guidance, mentorship, and direct supervision to junior marketing staff, including coordinators and specialists, fostering their professional development.
  • Develop and maintain strong relationships with key stakeholders across departments, such as Sales, Product, and Customer Service, to ensure cohesive go-to-market strategies.
  • Manage the company's social media presence, developing a robust content calendar and engagement strategy to grow our audience and enhance brand reputation.
  • Lead the planning and execution of email marketing programs, including newsletter creation, campaign automation, A/B testing, and list segmentation.
  • Champion the brand's identity and messaging framework, ensuring all marketing materials and communications consistently reflect our core values and positioning.
  • Evaluate and manage relationships with external vendors, agencies, and marketing technology providers to ensure optimal performance and value.

Secondary Functions

  • Support the planning and execution of corporate events, trade shows, and webinars to enhance brand visibility and generate qualified leads.
  • Assist in the development and execution of public relations strategies, including drafting press releases and building relationships with media contacts.
  • Contribute to the continuous improvement of the customer journey by identifying friction points and proposing marketing-led solutions.
  • Participate in product launch planning, contributing marketing insights and developing promotional materials to support new releases.
  • Monitor online brand sentiment and community discussions, responding where appropriate and escalating issues to relevant teams.
  • Maintain and update the marketing department's shared resources, including digital asset libraries, content calendars, and performance dashboards.
  • Facilitate internal communication to ensure all relevant departments are informed about upcoming marketing campaigns and initiatives.

Required Skills & Competencies

Hard Skills (Technical)

  • Digital Marketing & Analytics: Advanced proficiency in Google Analytics, Google Ads, and SEO/SEM best practices, with a proven ability to translate data into actionable marketing strategies.
  • CRM & Marketing Automation: Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce) for lead nurturing and campaign management.
  • Content Management Systems (CMS): Familiarity with operating a CMS like WordPress, Drupal, or a similar platform to update website content and landing pages.
  • Social Media Management Tools: Expertise in using social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager) and scheduling/analytics tools (e.g., Sprout Social, Hootsuite).
  • Project Management Software: Competency in using project management tools such as Asana, Trello, or Jira to manage complex marketing projects and team workflows.
  • Email Marketing Platforms: Skilled in using email marketing services like Mailchimp, Constant Contact, or Klaviyo for campaign creation, A/B testing, and performance analysis.

Soft Skills

  • Leadership & Mentorship: Demonstrated ability to guide, motivate, and develop junior team members, fostering a collaborative and high-performing team environment.
  • Strategic Thinking: The capacity to see the bigger picture, understand business objectives, and craft marketing strategies that deliver long-term value and measurable results.
  • Communication & Presentation: Exceptional written and verbal communication skills, with the confidence to present complex ideas and campaign results clearly to diverse audiences and senior leadership.
  • Project Management & Organization: Superior organizational skills with the ability to manage multiple complex projects simultaneously, prioritize tasks effectively, and meet tight deadlines.
  • Analytical & Problem-Solving: A strong analytical mindset with the ability to dissect complex data, identify trends, and solve problems creatively and efficiently.
  • Creativity & Innovation: A flair for creative thinking, bringing fresh ideas to campaign development and problem-solving while staying on-brand.
  • Adaptability: The agility to thrive in a dynamic environment, quickly pivoting strategies in response to changing market conditions or campaign performance data.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s Degree in a relevant field.

Preferred Education:

  • Master’s Degree (MBA or Master's in Marketing) or professional marketing certifications (e.g., PCM, Google Ads/Analytics Certification).

Relevant Fields of Study:

  • Marketing or Digital Marketing
  • Business Administration
  • Communications or Public Relations

Experience Requirements

Typical Experience Range:

  • 4-7 years of progressive experience in a marketing role, with at least 1-2 years involving project leadership or supervisory responsibilities.

Preferred:

  • Experience within the specific industry (e.g., B2B SaaS, E-commerce, CPG).
  • A proven track record of managing marketing budgets and successfully launching multi-channel campaigns with a measurable ROI.
  • Experience working in a cross-functional team environment.
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