Torchora
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Key Responsibilities and Required Skills for Marketing Communications Coordinator

💰 $50,000 - $70,000

MarketingCommunicationsContent

🎯 Role Definition

The Marketing Communications Coordinator is a hands-on contributor responsible for executing integrated marketing and communications programs that build brand awareness, generate leads, and support sales and product teams. This role creates and distributes content across email, web, social, and PR channels; manages editorial calendars; collaborates with cross-functional stakeholders; and measures campaign performance. Ideal candidates combine strong copywriting and project coordination skills with practical experience in digital marketing tools (CMS, email platforms, analytics) and a demonstrated ability to translate strategy into polished, on-brand communications.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Assistant
  • Communications Assistant / Intern
  • Social Media Coordinator

Advancement To:

  • Marketing Communications Manager
  • Content Marketing Manager
  • Brand Manager
  • Corporate Communications Manager

Lateral Moves:

  • Public Relations Specialist
  • Event Marketing Coordinator
  • Digital Marketing Specialist

Core Responsibilities

Primary Functions

  • Develop, write, and edit clear, persuasive, and brand-aligned content for multiple channels (email campaigns, website pages, blog posts, social media copy, press releases, and sales collateral) to support marketing objectives and product launches.
  • Manage the editorial calendar: plan, prioritize, and schedule content production across teams; coordinate deadlines with designers, product managers, and external vendors to ensure timely delivery.
  • Build and execute email marketing campaigns including list segmentation, template creation, A/B testing, scheduling, and performance reporting using platforms such as HubSpot, Mailchimp, or Marketo.
  • Maintain and update the company website via CMS (WordPress, Drupal, Contentful), ensuring content is optimized for SEO, accessibility, and conversion best practices.
  • Coordinate and publish social media content across channels (LinkedIn, Twitter/X, Facebook, Instagram), including drafting posts, creating multimedia assets, tagging, and monitoring engagement and sentiment.
  • Support press and media relations by drafting press releases, media advisories, pitch emails, and maintaining a media contact list; assist with PR outreach and monitoring coverage.
  • Create and edit marketing collateral — one-pagers, datasheets, case studies, presentations, and trade show materials — ensuring consistent messaging and visual brand standards.
  • Collaborate with designers to brief creative work, review proofs, and ensure final assets meet brand guidelines and project requirements.
  • Track, analyze, and report campaign KPIs (open rates, CTR, conversions, web traffic, social engagement), produce weekly/monthly performance summaries, and recommend data-driven optimizations.
  • Assist with campaign project management: build timelines, manage task lists in project tools (Asana, Trello, Jira), coordinate cross-functional meetings, and escalate risks to stakeholders.
  • Support inbound lead generation activities through content offers, landing page creation, and content gating, working with sales and demand generation to qualify and nurture leads.
  • Ensure brand voice and messaging consistency by maintaining style guides, templates, and standardized content components for reuse across teams.
  • Conduct keyword research and implement on-page SEO best practices (meta tags, headings, internal linking) to improve organic visibility and support content strategy.
  • Manage digital asset library — tagging, version control, and organizing images, logos, and approved creative for easy access by marketing and sales teams.
  • Monitor competitive and industry communications to identify trends, adjust messaging strategies, and propose new content ideas that differentiate the brand.
  • Proofread and fact-check copy, ensuring grammatical accuracy, legal compliance, and alignment with company policies before publication.
  • Support event and webinar promotion by creating event landing pages, promotional email series, social campaigns, speaker bios, and post-event follow-up content.
  • Work with external agencies and freelancers — scope work, gather briefs, manage deliverables, and ensure quality and timelines are met.
  • Help manage internal communications initiatives such as company newsletters, intranet updates, and executive announcements to maintain employee engagement and alignment.
  • Maintain documentation of campaign assets, processes, and lessons learned to build repeatable workflows and improve team efficiency.
  • Assist with marketing budget tracking for communications activities, monitor spend against plans, and process vendor invoices when required.
  • Provide day-to-day support to the marketing and sales teams for ad-hoc copywriting, presentation decks, and client-facing materials.

Secondary Functions

  • Support market research activities by compiling competitive audits, customer feedback summaries, and communications performance benchmarks.
  • Contribute to the development of go-to-market messaging and sales enablement materials for new product features or launches.
  • Participate in cross-functional planning sessions (product, sales, customer success) to ensure communications align with product timelines and customer needs.
  • Maintain media monitoring and clipping reports; alert leadership to significant media mentions or crisis communications risks.
  • Facilitate internal approvals workflow for marketing assets, coordinating legal or compliance reviews when necessary.
  • Help manage translation and localization processes for global marketing campaigns in collaboration with localization vendors.
  • Assist with basic image editing and asset resizing for different channels using tools like Adobe Photoshop, Illustrator, or Canva.
  • Provide administrative support for marketing projects including meeting notes, action tracking, and stakeholder follow-ups.

Required Skills & Competencies

Hard Skills (Technical)

  • Content creation & copywriting: strong command of brand voice, headlines, CTAs, and long-form content.
  • Email marketing platforms: HubSpot, Mailchimp, Marketo, Campaign Monitor (list segmentation, automation, reporting).
  • Content Management Systems (CMS): WordPress, Drupal, Contentful (page creation, updates, templates).
  • SEO fundamentals: keyword research, on-page optimization, meta tags, and content optimization tools (e.g., SEMrush, Moz, Ahrefs, Google Search Console).
  • Social media management tools: Hootsuite, Sprout Social, Buffer, native platform publishing.
  • Analytics and reporting: Google Analytics (GA4), data visualization, campaign performance analysis, UTM tagging.
  • Design collaboration & asset prep: Adobe Creative Suite basics (Photoshop, Illustrator, InDesign) or Canva.
  • CRM familiarity: Salesforce, HubSpot CRM for lead handoffs and campaign tracking.
  • Basic HTML/CSS knowledge for email and web content tweaks.
  • Project management tools: Asana, Trello, Jira for timeline and task coordination.
  • Press relations & PR fundamentals: press release drafting, media lists, monitoring tools (Cision, Meltwater).
  • A/B testing and conversion optimization practices for email and landing pages.

Soft Skills

  • Excellent written and verbal communication with strong proofreading and editing instincts.
  • Strong project coordination and time management; able to juggle multiple campaigns and meet tight deadlines.
  • Attention to detail and commitment to brand quality and accuracy.
  • Collaborative team player who can work with cross-functional stakeholders and external partners.
  • Analytical mindset with the ability to translate metrics into actionable optimizations.
  • Creative problem solving and initiative to propose new campaign ideas and content formats.
  • Stakeholder management: diplomacy, follow-through, and the ability to synthesize feedback.
  • Adaptability and comfort working in a fast-paced, iterative marketing environment.
  • Organizational skills for maintaining content calendars, asset libraries, and documentation.
  • Customer-centric perspective: write and prioritize communications that address buyer needs and journey stages.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, English, or related field — or equivalent professional experience in marketing/communications.

Preferred Education:

  • Bachelor's degree with coursework or certification in digital marketing, content strategy, SEO, or analytics. Certifications in HubSpot, Google Analytics, or email marketing platforms are a plus.

Relevant Fields of Study:

  • Marketing
  • Communications & Public Relations
  • Journalism
  • English / Creative Writing
  • Digital Media / Multimedia Production

Experience Requirements

Typical Experience Range:

  • 1–4 years of hands-on experience in marketing communications, content marketing, or digital marketing roles.

Preferred:

  • 2–5 years with demonstrated success in campaign execution, content creation, email marketing, CMS management, and reporting. Experience in B2B or B2C industry-specific communications (SaaS, healthcare, finance, or consumer brands) is advantageous.
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