Torchora
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Key Responsibilities and Required Skills for Marketing Coordinator

💰 $45,000 - $65,000

MarketingCommunicationsDigital Marketing

🎯 Role Definition

As our Marketing Coordinator, you will be the organizational backbone of the marketing department, playing a crucial role in bringing our campaigns and brand initiatives to life. You'll work closely with the Marketing Manager to coordinate and execute activities across all channels, from social media and email to content creation and event planning. This position is perfect for a detail-oriented and proactive individual looking to build a career in marketing by gaining hands-on experience in a fast-paced, supportive environment. You will be instrumental in ensuring our marketing efforts are seamless, on-brand, and effective.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Intern / Assistant
  • Social Media Assistant
  • Administrative Assistant with a creative flair
  • Recent Graduate with relevant internships

Advancement To:

  • Marketing Specialist
  • Digital Marketing Manager
  • Content Marketing Manager
  • Marketing Manager

Lateral Moves:

  • Social Media Manager
  • Content Creator / Strategist
  • PR Coordinator
  • Events Specialist

Core Responsibilities

Primary Functions

  • Develop, implement, and track multi-channel marketing campaigns, including email, social media, content marketing, and digital advertising, to support lead generation and brand visibility goals.
  • Coordinate the creation and distribution of engaging, high-quality content for our blog, social media platforms, and newsletters to attract and retain a clearly defined audience.
  • Manage the company's social media profiles and presence, including daily content scheduling, community engagement, and performance monitoring to foster a positive community and increase reach.
  • Assist in the development and production of essential marketing collateral, such as brochures, case studies, sales presentations, and promotional materials, ensuring strict brand consistency across all assets.
  • Plan and coordinate logistics for marketing events, including virtual webinars, industry trade shows, and customer conferences, from pre-event promotion to post-event follow-up and lead management.
  • Maintain and update content on the company website using our Content Management System (CMS) to ensure information is current, accurate, and optimized for user experience and search engines.
  • Execute end-to-end email marketing campaigns, including template design, list segmentation, A/B testing, deployment, and detailed performance analysis to improve open and click-through rates.
  • Compile and analyze marketing data from various sources (e.g., Google Analytics, CRM, social media platforms) to create regular performance reports, dashboards, and identify actionable insights.
  • Collaborate closely with cross-functional teams, particularly sales, design, and product development, to ensure cohesive, integrated marketing efforts and alignment on company objectives.
  • Conduct thorough market research on industry trends, customer behavior, and competitor activities to inform strategy and identify new marketing opportunities.
  • Own and manage the marketing department's content and promotional calendar, ensuring all projects, campaigns, and deliverables are on schedule and all deadlines are met.
  • Provide direct support for search engine optimization (SEO) and search engine marketing (SEM) initiatives by assisting with keyword research, on-page optimization, and performance tracking.
  • Act as a key point of contact for external vendors, freelancers, and marketing agencies, managing relationships, project timelines, and ensuring timely delivery of services.
  • Diligently track marketing campaign expenses and process invoices to ensure all activities remain within the department's allocated budget.
  • Meticulously proofread and edit all marketing communications and content to maintain a high standard of quality, clarity, and consistency in our brand voice.

Secondary Functions

  • Manage and organize our library of digital assets, including photos, videos, logos, and brand guidelines, ensuring they are easily accessible for the team.
  • Support the creation and dissemination of internal communications and newsletters to keep employees informed about key marketing initiatives and successes.
  • Assist senior marketing staff in preparing detailed reports, compelling presentations, and data-driven analyses for leadership and stakeholder meetings.
  • Monitor online brand sentiment, track customer reviews, and respond to comments across social media and review platforms in a timely and professional manner.
  • Provide general administrative support to the marketing department as needed, including scheduling meetings, coordinating team travel, and processing expenses.

Required Skills & Competencies

Hard Skills (Technical)

  • Social Media Management: Proficiency in using and managing business profiles on major social media platforms (LinkedIn, Instagram, X/Twitter, Facebook, TikTok).
  • Email Marketing Platforms: Hands-on experience with email marketing software such as Mailchimp, HubSpot, or Constant Contact.
  • Content Management Systems (CMS): Familiarity with updating and managing content on platforms like WordPress, Joomla, or similar systems.
  • Marketing Analytics: Basic knowledge of Google Analytics and experience pulling and interpreting data from social media and email marketing dashboards.
  • Office & Productivity Suites: High proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) and/or Google Workspace (Docs, Sheets, Slides).
  • SEO/SEM Fundamentals: A solid understanding of basic SEO principles, keyword research, and the fundamentals of paid search campaigns.
  • Design Software: Basic experience with graphic design tools like Canva or Adobe Express is highly desirable.

Soft Skills

  • Exceptional Communication: Superior written and verbal communication skills, with a talent for crafting clear, compelling messages and a keen eye for grammar and spelling.
  • Organizational Prowess: Outstanding organizational and project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
  • Attention to Detail: Meticulous attention to detail, ensuring accuracy and quality in all outputs, from data entry to final-copy proofreading.
  • Proactive & Adaptable: A self-starter mindset with the ability to adapt to changing priorities and take initiative on new tasks.
  • Creative Problem-Solving: The ability to think creatively and resourcefully to overcome challenges and identify new solutions.
  • Team Collaboration: A strong team player with a positive attitude and excellent interpersonal skills, capable of working effectively with diverse teams.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience in a related field.

Preferred Education:

  • Bachelor's Degree in Marketing, Communications, Business Administration, or a similar discipline.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Journalism
  • Public Relations

Experience Requirements

Typical Experience Range:

  • 1-3 years of experience in a marketing, communications, or administrative role. Relevant internship experience is strongly considered.

Preferred:

  • Experience in a B2B or SaaS technology environment is a plus.
  • A portfolio showcasing writing samples, social media campaigns, or other relevant marketing projects is highly encouraged.
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