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Key Responsibilities and Required Skills for an MMS Assistant

💰 $45,000 - $65,000

MarketingDigital MarketingCommunicationsMobile Marketing

🎯 Role Definition

The MMS Assistant is a crucial player within a modern marketing team, acting as the engine for direct-to-customer mobile communication. This role focuses on the hands-on execution of SMS and MMS marketing strategies designed to engage, convert, and retain customers. More than just sending texts, the MMS Assistant manages the entire campaign lifecycle, from crafting compelling copy and sourcing eye-catching media to segmenting audiences, scheduling sends, and analyzing performance data. They are the bridge between marketing strategy and tangible customer engagement, ensuring that every message is on-brand, compliant, and optimized for maximum impact. This position requires a unique blend of creativity, technical aptitude, and analytical thinking to drive results in the fast-paced world of mobile marketing.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Intern or Coordinator
  • Customer Service Representative with a technical focus
  • Social Media or Content Coordinator

Advancement To:

  • Mobile Marketing Specialist or Manager
  • CRM & Lifecycle Marketing Manager
  • Digital Marketing Strategist

Lateral Moves:

  • Email Marketing Coordinator
  • Paid Social Media Specialist
  • Content Strategist

Core Responsibilities

Primary Functions

  • Conceptualize, build, and execute end-to-end SMS and MMS campaigns, from initial copywriting and content sourcing to final deployment and monitoring.
  • Manage the day-to-day operations of the mobile messaging calendar, ensuring timely and accurate deployment of promotional, transactional, and lifecycle campaigns.
  • Write, edit, and proofread compelling, concise, and on-brand copy for a variety of mobile messaging initiatives, including special offers, new product announcements, and customer alerts.
  • Source, edit, and optimize multimedia assets (images, GIFs, short videos) for use in MMS campaigns to increase engagement and visual appeal.
  • Develop and manage audience segmentation strategies to deliver personalized and relevant content to different customer groups, enhancing the user experience.
  • Conduct rigorous A/B and multivariate tests on message copy, send times, audience segments, and multimedia content to continuously improve campaign performance.
  • Monitor, analyze, and report on key performance indicators (KPIs) such as delivery rates, click-through rates, conversion rates, and unsubscribe rates, providing actionable insights.
  • Set up and maintain automated messaging flows, including welcome series, abandoned cart reminders, post-purchase follow-ups, and re-engagement campaigns.
  • Maintain impeccable list hygiene and database health, regularly cleaning and updating contact lists to ensure high deliverability and compliance.
  • Ensure all mobile messaging activities strictly adhere to industry regulations and best practices, including TCPA, CTIA guidelines, and GDPR.
  • Collaborate closely with the broader marketing, creative, and e-commerce teams to ensure mobile messaging campaigns are aligned with overall business objectives and brand voice.
  • Troubleshoot and resolve any campaign-related issues, such as delivery failures or platform glitches, by working with internal teams and external platform vendors.
  • Assist in managing the budget for mobile messaging, tracking spend and reporting on the return on investment (ROI) of various campaigns.
  • Stay informed on the latest trends, technologies, and best practices in mobile marketing, SMS/MMS, and customer engagement to propose new ideas.
  • Document all mobile messaging processes, workflows, and campaign results to create a knowledge base for the team and future reference.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to uncover new opportunities within our customer base.
  • Contribute to the organization's broader data strategy and roadmap by providing insights from the mobile messaging channel.
  • Collaborate with business units to translate their communication needs into effective mobile messaging requirements and campaigns.
  • Participate actively in sprint planning, daily stand-ups, and other agile ceremonies within the marketing and data teams.
  • Assist in developing presentations and reports for senior leadership that showcase the impact and performance of the mobile marketing program.
  • Provide support for related digital marketing channels, such as email or push notifications, as needed to create a cohesive customer journey.

Required Skills & Competencies

Hard Skills (Technical)

  • Mobile Marketing Platforms: Hands-on proficiency with major SMS/MMS marketing platforms such as Attentive, Postscript, Klaviyo, Twilio, or similar enterprise-level tools.
  • Data Analysis & Reporting: Strong ability to use tools like Excel or Google Sheets for data manipulation, pivot tables, and creating performance dashboards. Experience with BI tools like Tableau or Google Data Studio is a plus.
  • Content Creation Tools: Basic to intermediate skills with graphic design tools like Canva or Adobe Photoshop for creating and resizing images and GIFs for MMS.
  • CRM & E-commerce Platforms: Familiarity with CRM systems (e.g., Salesforce) and e-commerce platforms (e.g., Shopify, Magento) for data integration and audience segmentation.
  • Project Management Software: Experience using tools like Asana, Trello, or Jira to manage tasks, deadlines, and collaborative projects within a team environment.
  • HTML/CSS Basics: A foundational understanding of HTML/CSS is beneficial for customizing landing pages or understanding technical integrations.

Soft Skills

  • Extreme Attention to Detail: Essential for proofreading copy, checking audience segments, and scheduling campaigns accurately to prevent costly errors.
  • Analytical Mindset: The ability to look at performance data, identify trends, and translate those numbers into actionable insights and strategic recommendations.
  • Creative & Compelling Communication: A knack for crafting short, engaging, and persuasive messages that resonate with a mobile-first audience and drive action.
  • Proactive Problem-Solving: The initiative to identify potential issues before they arise and independently find effective solutions for campaign or technical challenges.
  • Time Management & Organization: Superb organizational skills to juggle multiple campaigns, deadlines, and priorities simultaneously in a fast-paced setting.
  • Collaborative Spirit: A strong team player who can work effectively with cross-functional partners in marketing, creative, and tech to achieve common goals.

Education & Experience

Educational Background

Minimum Education:

  • Associate's Degree or equivalent practical experience in a relevant field.

Preferred Education:

  • Bachelor's Degree.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Digital Media

Experience Requirements

Typical Experience Range: 1-3 years of experience in a digital marketing, communications, or a related role.

Preferred: Direct, hands-on experience managing SMS/MMS campaigns from start to finish using a major marketing automation platform is highly desirable. Experience in an e-commerce or direct-to-consumer (DTC) environment is a significant plus.

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