Torchora
Back to Home

Key Responsibilities and Required Skills for Sales and Marketing Manager

💰 $95,000 - $150,000

SalesMarketingManagementBusiness Development

🎯 Role Definition

This role requires a dynamic and results-driven Sales and Marketing Manager to join our leadership team. This pivotal role is responsible for architecting and executing our comprehensive sales and marketing strategy to drive significant revenue growth and expand our market share. The ideal candidate is a strategic visionary with a hands-on approach, capable of leading and inspiring a team of sales and marketing professionals. You will be the central force behind our brand's voice, customer acquisition, and overall commercial success, blending creative marketing initiatives with a robust, data-driven sales process.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Senior Marketing Manager or Marketing Team Lead
  • Senior Sales Executive or Account Executive
  • Business Development Manager

Advancement To:

  • Director of Sales and Marketing
  • Vice President (VP) of Sales or VP of Marketing
  • Chief Revenue Officer (CRO) or Chief Marketing Officer (CMO)

Lateral Moves:

  • Director of Business Development
  • Head of Growth or Growth Marketing Manager
  • Senior Product Marketing Manager

Core Responsibilities

Primary Functions

  • Design, implement, and oversee a comprehensive, data-driven sales and marketing strategy aligned with ambitious company revenue goals and market penetration objectives.
  • Lead, mentor, and cultivate a high-performing sales and marketing team, fostering a culture of accountability, collaboration, and continuous professional development.
  • Own the entire sales funnel and marketing lifecycle, from brand awareness and lead generation to sales conversion and customer retention.
  • Develop and manage the sales and marketing department's budget, ensuring optimal resource allocation and maximizing return on investment (ROI) across all channels.
  • Establish, monitor, and report on key performance indicators (KPIs) including lead conversion rates, customer acquisition cost (CAC), lifetime value (LTV), sales pipeline velocity, and market share.
  • Spearhead all digital marketing efforts, including SEO/SEM, content marketing, email automation, social media engagement, and paid advertising campaigns to build a robust inbound lead pipeline.
  • Direct the sales team's daily activities, set clear and challenging sales quotas, and manage the sales pipeline to ensure consistent and predictable revenue forecasting.
  • Conduct thorough market research and competitive analysis to identify emerging industry trends, customer needs, and strategic opportunities for growth or differentiation.
  • Personally build and maintain strong, long-lasting relationships with key enterprise clients, strategic partners, and influential industry stakeholders.
  • Refine and champion the company’s brand identity, messaging, and market positioning to ensure a consistent and compelling brand experience across all touchpoints.
  • Utilize and optimize CRM (e.g., Salesforce, HubSpot) and marketing automation platforms to streamline processes, enhance data quality, and generate actionable insights for the executive team.
  • Collaborate closely with the product development team to inform the product roadmap and execute go-to-market strategies for new features and product launches.
  • Prepare and deliver compelling presentations on sales and marketing performance, strategic initiatives, and market outlook to the executive board and key stakeholders.
  • Negotiate and finalize high-value contracts and strategic partnerships that drive substantial revenue and expand the company's market presence.
  • Oversee the creation of all sales and marketing collateral, including sales decks, case studies, white papers, website content, and product datasheets.

Secondary Functions

  • Represent the company as a key spokesperson and brand ambassador at industry conferences, trade shows, and networking events to enhance brand visibility.
  • Develop and implement comprehensive sales training programs to elevate the team's skills in negotiation, product knowledge, and consultative selling.
  • Analyze customer feedback and behavioral data to continuously refine sales tactics, marketing messages, and the overall customer journey.
  • Manage public relations (PR) and media outreach initiatives to secure positive press coverage and strengthen the company's reputation.
  • Work in tandem with the customer success and support teams to identify upsell/cross-sell opportunities and ensure a seamless post-sale experience that boosts loyalty.

Required Skills & Competencies

Hard Skills (Technical)

  • CRM & Marketing Automation: Deep proficiency with major CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot, Mailchimp).
  • Digital Marketing & Analytics: Expertise in SEO/SEM, PPC (Google Ads, LinkedIn Ads), social media marketing, and data analysis using tools like Google Analytics.
  • Sales Forecasting & Pipeline Management: Proven ability to accurately forecast revenue, manage sales pipelines, and implement sales methodologies.
  • Budget Management & Financial Acumen: Strong experience in developing and managing departmental budgets, with a focus on demonstrating ROI.
  • Content Strategy & Management: Skilled in overseeing content creation and using Content Management Systems (CMS) like WordPress.

Soft Skills

  • Strategic Leadership: Ability to develop a clear vision and inspire a team to execute on strategic goals.
  • Exceptional Communication: Superior written, verbal, and presentation skills, with the ability to articulate complex ideas clearly to any audience.
  • Negotiation & Influence: Masterful negotiation skills and the ability to build consensus and influence stakeholders at all levels.
  • Data-Driven Decision Making: An analytical mindset with the ability to translate data and metrics into actionable business insights.
  • Adaptability & Resilience: Thrives in a fast-paced, dynamic environment and can pivot strategies in response to market changes.
  • Relationship Building: Natural ability to build and nurture strong, authentic relationships with clients, partners, and team members.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree in a relevant field.

Preferred Education:

  • Master of Business Administration (MBA) or a Master's degree in Marketing.

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Communications
  • Economics

Experience Requirements

Typical Experience Range:

  • 7-10+ years of progressive experience in sales and/or marketing roles, with at least 3-5 years in a management or leadership capacity.

Preferred:

  • A demonstrable track record of achieving and exceeding revenue targets in a B2B or B2C environment. Experience within our specific industry (e.g., SaaS, Technology, CPG) is highly advantageous. Proven success in scaling a team and building a sales and marketing function from the ground up is a significant plus.
Explore More Careers