Torchora
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Key Responsibilities and Required Skills for a Sales Enablement Coordinator

💰 $55,000 - $75,000

SalesSales OperationsMarketingBusiness Development

🎯 Role Definition

The Sales Enablement Coordinator is a pivotal support role designed to increase sales productivity and effectiveness. This individual acts as a key liaison between sales, marketing, and product teams, ensuring that our sales representatives have the necessary knowledge, content, skills, and tools to successfully engage buyers throughout the entire customer journey. You will be the go-to person for coordinating training logistics, managing our sales content repository, and supporting the execution of our overall sales enablement strategy. Your work will directly impact the confidence and capabilities of our sales team, contributing significantly to our company's growth.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Sales Development Representative (SDR)
  • Marketing Coordinator
  • Project Coordinator

Advancement To:

  • Sales Enablement Manager
  • Sales Operations Manager
  • Corporate Trainer

Lateral Moves:

  • Marketing Operations Specialist
  • Product Marketing Coordinator

Core Responsibilities

Primary Functions

  • Coordinate, schedule, and manage logistics for all sales training programs, including new hire onboarding, continuous learning sessions, skill-building workshops, and product launch trainings.
  • Administer and meticulously maintain our Sales Content Management System (e.g., Highspot, Seismic), ensuring all sales collateral, playbooks, and case studies are up-to-date, on-brand, and easily accessible to the global sales team.
  • Collaborate with subject matter experts across Marketing, Product, and Sales Leadership to assist in the development and refinement of engaging training materials, presentations, and job aids.
  • Manage the sales enablement communications calendar, drafting and distributing regular updates, newsletters, and announcements to the sales organization to ensure awareness of new content, tools, and training.
  • Support the end-to-end process of sales events, such as the annual Sales Kick-Off (SKO) and quarterly business reviews, by assisting with agenda creation, logistics, and post-event follow-up.
  • Act as a first point of contact for the sales team, troubleshooting issues related to enablement tools, content access, and training schedules, and routing complex queries to the appropriate team members.
  • Track and report on key performance indicators (KPIs) for sales enablement initiatives, including training attendance, content utilization, and course completion rates, providing insights to leadership.
  • Assist in the onboarding process for new sales hires, ensuring they have the necessary system access, equipment, and a structured learning path for their first 90 days.
  • Maintain and organize the master sales enablement calendar, preventing scheduling conflicts and providing clear visibility of all upcoming training and events for the sales team.
  • Gather and synthesize feedback from the sales team through surveys, interviews, and regular check-ins to identify knowledge gaps and areas for improvement in our enablement programs.
  • Support the rollout of new sales tools and technologies by assisting with training documentation, user setup, and initial support for the sales team.
  • Curate and organize a library of best practices, success stories, and competitive intelligence to empower the sales team with valuable field-level insights.
  • Partner with the marketing team to ensure a seamless flow of new and updated marketing-generated content into the sales enablement platform, tagging and categorizing it for easy discovery.
  • Assist in creating and editing short-form video content and e-learning modules for micro-learning and just-in-time training needs.
  • Document and update core sales processes, methodologies, and rules of engagement to provide a single source of truth for the sales organization.
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  • Manage vendor relationships for enablement-related tools and services, including scheduling demos, coordinating contracts, and processing invoices.
  • Support the execution of strategic sales plays and campaigns by packaging relevant content, talking points, and training for the sales team.
  • Facilitate live and virtual training sessions by managing technology (e.g., Zoom, Teams), monitoring participant engagement, and assisting the primary facilitator.
  • Develop and manage certification and badging programs to validate sales representatives' knowledge and skills on key products and methodologies.
  • Regularly audit our sales content repository to archive outdated materials and identify content gaps that need to be filled by the marketing or product teams.
  • Create and manage a repository of call recordings and best-practice examples within conversation intelligence tools (e.g., Gong, Chorus) for coaching and training purposes.

Secondary Functions

  • Support the Sales Enablement team with ad-hoc reporting requests to analyze training effectiveness, content usage, and correlations with sales rep performance.
  • Contribute to the sales enablement data strategy by helping to identify key metrics and KPIs that track the impact of our programs on sales outcomes.
  • Collaborate with Sales Operations to translate qualitative feedback from the field into quantitative data points for broader analysis and process improvement.
  • Participate in sprint planning and agile ceremonies within the sales enablement team to ensure alignment and timely delivery of projects and initiatives.

Required Skills & Competencies

Hard Skills (Technical)

  • CRM Proficiency: Experience using and navigating a CRM system, with a strong preference for Salesforce.
  • Sales Enablement Platforms: Hands-on experience with sales enablement or content management platforms (e.g., Highspot, Seismic, Showpad, Guru).
  • Productivity Suites: Advanced proficiency in the Microsoft Office Suite (especially PowerPoint and Excel) and/or Google Workspace.
  • LMS Administration: Familiarity with administering and reporting from a Learning Management System (LMS).
  • Project Management Tools: Competency in using project management software like Asana, Trello, Jira, or Monday.com to track tasks and deadlines.
  • Virtual Meeting Software: Expertise in managing virtual meetings and webinars using platforms like Zoom, Microsoft Teams, or Webex.

Soft Skills

  • Exceptional Organization: A master of multitasking with an ability to manage multiple projects, stakeholders, and deadlines simultaneously without sacrificing quality.
  • Proactive & Resourceful: A self-starter who anticipates needs, identifies potential roadblocks, and independently seeks out solutions and answers.
  • Superior Communication: Excellent written and verbal communication skills, with the ability to craft clear, concise, and professional messaging for a sales audience.
  • Meticulous Attention to Detail: A keen eye for detail, ensuring all materials, communications, and schedules are accurate and polished.
  • Collaborative Spirit: A natural team player who thrives on working cross-functionally with diverse teams and personalities to achieve common goals.
  • Adaptability: The ability to thrive in a fast-paced, high-growth environment and effectively manage shifting priorities.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience in a relevant field.

Preferred Education:

  • Bachelor's Degree

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Communications
  • Education or Corporate Training

Experience Requirements

Typical Experience Range:

  • 1-3 years of experience in a sales, sales support, marketing, or a similar coordination role.

Preferred:

  • Direct experience in a sales enablement, sales operations, or learning and development function is highly desirable. Experience working within a B2B technology or SaaS company is a strong plus.
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