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Key Responsibilities and Required Skills for SEO Executive

💰 Competitive & Commensurate with Experience

MarketingDigital MarketingSEO

🎯 Role Definition

We are on the hunt for a passionate and analytical SEO Executive to join our dynamic marketing team. In this pivotal role, you will be the driving force behind our search engine optimization efforts, responsible for growing our organic footprint and enhancing our brand's visibility in a competitive digital landscape. You'll dive deep into keyword research, conduct technical audits, shape content strategy, and analyze performance data to uncover opportunities and deliver measurable results. This is a hands-on position for a proactive individual who lives and breathes SEO and is excited to make a tangible impact on our business's success.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Digital Marketing Assistant
  • Content Writer / Content Creator
  • Marketing Intern with an SEO focus

Advancement To:

  • SEO Manager
  • Senior SEO Strategist
  • Head of SEO / Director of SEO

Lateral Moves:

  • Content Strategist
  • PPC Specialist
  • Digital Marketing Manager

Core Responsibilities

Primary Functions

  • Conduct comprehensive keyword research to identify high-value opportunities, analyzing search volume, competition, and user intent to guide content and SEO strategies.
  • Perform in-depth on-page SEO analysis and optimization, including meta tags, header structure, content quality, keyword density, and internal linking to improve relevance and user experience.
  • Execute detailed technical SEO audits to identify and rectify issues related to website crawlability, indexation, site architecture, mobile-friendliness, and page speed.
  • Develop and implement robust link-building campaigns through outreach, content marketing, and relationship building to acquire high-quality, relevant backlinks.
  • Monitor, analyze, and report on key SEO performance indicators (KPIs) such as organic traffic, keyword rankings, click-through rates (CTR), and conversion rates using tools like GA4 and Google Search Console.
  • Perform regular, in-depth competitor analysis to benchmark performance, identify strategic gaps, and discover new opportunities for growth in the SERPs.
  • Collaborate closely with the content creation and marketing teams to ensure all new content is optimized for search engines from inception.
  • Provide actionable recommendations for content structure, topics, and formats based on SEO best practices and data-driven insights.
  • Manage and optimize local SEO efforts, including Google Business Profile listings, to improve visibility in local search results.
  • Stay consistently updated on the latest SEO trends, search engine algorithm updates, and industry best practices to ensure our strategy remains cutting-edge and effective.
  • Implement and manage structured data (Schema.org markup) to enhance search engine result page (SERP) features and click-through rates.
  • Manage the website’s robots.txt file and XML sitemaps to ensure optimal crawling and indexing by search engines.
  • Analyze SERP layouts and features to devise strategies for capturing featured snippets, People Also Ask boxes, and other rich results.
  • Work alongside web developers and IT teams to ensure technical SEO recommendations are implemented correctly and efficiently.
  • Conduct backlink profile analysis to identify toxic links and manage the disavow process to maintain a healthy and authoritative domain.
  • Create and present clear, insightful SEO performance reports and dashboards for key stakeholders, translating complex data into actionable business intelligence.
  • Optimize website images for search engines by compressing files, using descriptive filenames, and implementing appropriate alt text.
  • Develop and execute a strategy for internal link building to distribute page authority and improve site navigation for both users and search crawlers.
  • Analyze user behavior data from analytics platforms to understand how visitors interact with the site and identify areas for SEO and UX improvement.
  • Assist in planning and executing content migration projects, ensuring SEO equity is preserved through proper redirect mapping and technical checks.
  • Support the creation of SEO-driven landing pages for marketing campaigns to maximize organic reach and conversion potential.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to uncover new marketing insights.
  • Contribute to the organization's broader digital marketing strategy and roadmap with SEO-focused input.
  • Collaborate with business units to translate data needs into engineering requirements for better tracking and reporting.
  • Participate in sprint planning and agile ceremonies within the marketing and development teams.
  • Provide basic SEO training and guidance to content creators and other team members to foster an SEO-aware culture.

Required Skills & Competencies

Hard Skills (Technical)

  • Deep proficiency with core SEO tools (e.g., Ahrefs, SEMrush, Moz Pro, Screaming Frog).
  • Strong hands-on experience with web analytics platforms, particularly Google Analytics 4 (GA4) and Google Search Console.
  • Solid understanding of technical SEO principles including crawlability, indexation, site speed, and schema markup.
  • Experience working with various Content Management Systems (CMS) like WordPress, Shopify, or similar platforms.
  • Foundational knowledge of HTML, CSS, and how they impact SEO performance.
  • Expertise in advanced keyword research, competitor analysis, and strategic implementation.
  • Proven experience in developing and executing successful on-page, off-page, and technical SEO strategies.
  • Familiarity with local SEO tactics and Google Business Profile management.

Soft Skills

  • Exceptional analytical, problem-solving, and critical-thinking abilities.
  • Strong written and verbal communication skills, with the ability to explain complex SEO concepts to non-technical stakeholders.
  • Meticulous attention to detail and excellent organizational and time-management skills.
  • A proactive, self-motivated attitude with an insatiable curiosity and passion for learning in the ever-evolving SEO landscape.
  • Collaborative team player with strong interpersonal skills to work effectively across departments.

Education & Experience

Educational Background

Minimum Education:

Bachelor's degree or equivalent practical experience in a relevant field.

Preferred Education:

Bachelor’s Degree in Marketing, Communications, Business, or Information Technology.

Relevant Fields of Study:

  • Marketing & Digital Marketing
  • Communications & Journalism
  • Business Administration
  • Data Science & Analytics

Experience Requirements

Typical Experience Range:

1-3 years of hands-on experience in a dedicated SEO role, either in-house or at a digital marketing agency.

Preferred:

A demonstrable track record of successfully improving organic search rankings, traffic, and conversions. Experience in a competitive B2C or B2B industry is highly advantageous. Portfolio of successful SEO projects or case studies is a strong plus.

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