Torchora
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Key Responsibilities and Required Skills for a Social Media Coordinator

💰 $45,000 - $65,000

MarketingSocial MediaCommunicationsDigital Marketing

🎯 Role Definition

The Social Media Coordinator is the day-to-day voice and frontline representative of the brand across all social media channels. This role is instrumental in executing the social media strategy, fostering a vibrant online community, and creating compelling content that resonates with our target audience. This individual acts as a key player within the marketing team, ensuring brand consistency, driving engagement, and translating social media metrics into actionable insights. Success in this position is defined by the growth of our digital community, increased brand awareness, and the ability to effectively communicate our brand story in the fast-paced, ever-evolving world of social media.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Intern or Assistant
  • Communications Coordinator
  • Junior Content Creator / Copywriter

Advancement To:

  • Social Media Manager or Strategist
  • Digital Marketing Specialist
  • Content Marketing Manager

Lateral Moves:

  • Public Relations Coordinator
  • Email Marketing Specialist
  • SEO/SEM Specialist

Core Responsibilities

Primary Functions

  • Develop, write, and schedule a high volume of engaging social media content, including original text, images, and videos, that aligns with our brand voice and marketing goals.
  • Manage the day-to-day operations of all company social media accounts, such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest.
  • Maintain and meticulously follow a detailed social media content calendar, ensuring a consistent and strategic posting schedule across all platforms.
  • Actively monitor social media channels for brand mentions, customer inquiries, comments, and reviews, responding in a timely and professional manner to foster a positive community experience.
  • Proactively engage with our online community by liking, commenting on, and sharing relevant user-generated content and industry posts to build relationships and increase brand visibility.
  • Track and analyze key social media metrics and KPIs (e.g., engagement rate, reach, follower growth, click-through rates) to assess the effectiveness of campaigns.
  • Prepare and present regular performance reports, providing clear insights and data-driven recommendations for optimizing future content and strategy.
  • Stay current with the latest social media best practices, platform updates, emerging technologies, and digital marketing trends to ensure our strategy remains competitive and innovative.
  • Collaborate closely with the broader marketing, creative, and PR teams to ensure a cohesive and integrated brand message across all communication channels.
  • Source and curate compelling user-generated content (UGC) that can be repurposed to highlight customer stories and build social proof.
  • Monitor online conversations and social trends relevant to our industry, identifying opportunities for reactive content and real-time marketing.
  • Execute social media campaigns and contests from conception to completion, including promotion, monitoring, and winner selection, to drive engagement and audience growth.
  • Assist in the creation of visual assets, such as simple graphics, GIFs, and short-form videos, using tools like Canva, Adobe Express, or mobile editing apps.
  • Perform social listening to gauge audience sentiment, identify potential customer service issues, and gather feedback for product and service improvements.
  • Ensure all social media content is proofread, fact-checked, and adheres strictly to brand guidelines, style, quality, and tone of voice.

Secondary Functions

  • Support the Social Media Manager in developing and refining the overarching social media strategy and long-term content pillars.
  • Assist in the coordination and execution of influencer marketing campaigns, including identifying potential partners and tracking deliverables.
  • Provide support for paid social media advertising campaigns by assisting with audience targeting, ad copy, and performance monitoring.
  • Conduct regular competitive analysis to benchmark our performance and identify new opportunities or potential threats in the social landscape.
  • Help manage and organize the digital asset library, ensuring all creative content is easily accessible for the marketing team.
  • Support ad-hoc data requests and exploratory data analysis.
  • Contribute to the organization's content strategy and marketing roadmap by providing insights from the social media community.
  • Collaborate with business units to translate their objectives and promotional needs into compelling social media content.
  • Participate in team brainstorming sessions to generate creative ideas for new campaigns, content formats, and community engagement initiatives.

Required Skills & Competencies

Hard Skills (Technical)

  • Social Media Management Platforms: Proficiency in using tools like Sprout Social, Hootsuite, or Agorapulse for content scheduling, monitoring, and reporting.
  • Content Creation Tools: Experience with graphic design and video editing tools such as Canva, Adobe Creative Suite (Photoshop, Premiere Rush), or CapCut.
  • Social Media Analytics: Ability to interpret native analytics from platforms (Facebook Insights, Instagram Insights, TikTok Analytics) and translate data into actionable insights.
  • Copywriting: Exceptional writing, editing, and proofreading skills with a talent for crafting compelling, on-brand copy tailored for different social platforms.
  • Community Management: Expertise in engaging with an online audience, managing conversations, and implementing social listening practices.
  • Basic SEO Knowledge: Understanding of how social media activity can impact search engine optimization and how to use keywords effectively.

Soft Skills

  • Creativity: A strong creative mindset with the ability to generate original and engaging ideas for social media content.
  • Communication: Excellent verbal and written communication skills, with the ability to articulate ideas clearly and interact professionally with the online community.
  • Adaptability: The ability to thrive in a fast-paced environment and quickly adapt to changing social media trends and platform algorithms.
  • Attention to Detail: Meticulous approach to content creation and scheduling, ensuring accuracy, brand consistency, and a polished final product.
  • Organizational Skills: Strong ability to manage multiple projects, platforms, and deadlines simultaneously with excellent time management.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree or equivalent practical experience.

Preferred Education:

  • Bachelor's degree in a relevant field.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Journalism
  • Public Relations

Experience Requirements

Typical Experience Range:

  • 1-3 years of hands-on experience in a social media, digital marketing, or content creation role.

Preferred:

  • Demonstrable experience managing professional social media accounts for a brand or organization, supported by a portfolio of work or successful case studies. Experience in a fast-paced agency or in-house marketing team is highly valued.
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