Torchora
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Key Responsibilities and Required Skills for a Transcreator

💰 $65,000 - $95,000 Annually

MarketingContentLocalizationWriting & Editing

🎯 Role Definition

This isn't just a translation role; it's a creative-strategic position at the intersection of language, culture, and marketing. As a Transcreator, you will be our brand's cultural ambassador, responsible for deconstructing and reconstructing our campaigns, from high-level concepts and clever taglines down to engaging social media posts. Your mission is to ensure our message maintains its core essence and impact while feeling completely native and relevant to the target market. You'll blend the art of copywriting with the science of linguistics to create content that connects, engages, and drives results.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Translator
  • Copywriter
  • Bilingual Marketing Coordinator

Advancement To:

  • Senior Transcreator
  • Localization Manager
  • Global Content Strategist

Lateral Moves:

  • Content Manager
  • Brand Strategist

Core Responsibilities

Primary Functions

  • Creatively adapt and transcreate high-impact marketing and advertising content—including headlines, slogans, video scripts, and long-form articles—from a source language into a target language.
  • Ensure that the tone, style, and brand voice are consistently and accurately maintained across all localized materials, from digital ads to product packaging.
  • Conduct in-depth cultural research to identify potential linguistic and cultural sensitivities, nuances, and opportunities within the target market.
  • Rewrite and originate marketing copy for local markets when direct adaptation is not suitable, ensuring the new content aligns with the global campaign's strategic goals.
  • Collaborate closely with global marketing, brand, and design teams to understand campaign objectives and creative intent before beginning the transcreation process.
  • Act as the primary linguistic and cultural consultant for your market, providing valuable insights that shape global content strategy from the earliest stages.
  • Review, proofread, and provide constructive feedback on content produced by external localization vendors, freelancers, and agencies to guarantee it meets our high-quality standards.
  • Develop and maintain essential localization assets, including glossaries, termbases, and market-specific style guides, to ensure consistency across all projects.
  • Transcreate a wide variety of content formats, including social media campaigns, email newsletters, website landing pages, app UI/UX copy, and press releases.
  • Participate actively in campaign brainstorming sessions, offering a local perspective to help create more "localization-friendly" global master concepts.
  • Manage multiple transcreation projects simultaneously, prioritizing tasks effectively to meet tight deadlines in a fast-paced, agile environment.
  • Perform linguistic quality assurance (LQA) on final designed assets to catch any errors in context, layout, or implementation before they go live.
  • Analyze the performance of localized content through metrics and user feedback, and use these insights to optimize future transcreation efforts.
  • Present your transcreation concepts and justify creative choices to internal stakeholders, clearly articulating the cultural and linguistic rationale behind your decisions.
  • Stay current with evolving cultural trends, social media slang, and idiomatic expressions in the target language region to keep our brand voice fresh and relevant.
  • Work with legal and compliance teams to ensure all transcreated marketing claims are appropriate and legally sound for the target market.
  • Localize SEO keywords and metadata to improve organic search visibility and performance in the target region's search engines.
  • Adapt conceptual and abstract ideas, including humor, puns, and metaphors, ensuring they achieve an equivalent emotional and persuasive effect on the target audience.
  • Provide training and guidance to internal teams on cross-cultural communication and the importance of high-quality transcreation.
  • Champion the needs of your local audience within the global organization, advocating for content and campaign adjustments that will lead to better market fit.
  • Transcreate and optimize copy for paid media campaigns (e.g., Google Ads, Facebook Ads), focusing on maximizing click-through rates and conversions.
  • Support the localization of internal communications and training materials to ensure a consistent employee experience across different regions.

Secondary Functions

  • Support ad-hoc linguistic requests and exploratory cultural analysis from various departments.
  • Contribute to the continuous improvement of the organization's localization strategy and workflow.
  • Collaborate with product and UX teams to translate user feedback into actionable insights for product development.
  • Participate in team meetings and agile ceremonies to report on project status and progress.

Required Skills & Competencies

Hard Skills (Technical)

  • Native-level proficiency in the target language (e.g., French, Japanese, Spanish) including all its cultural nuances.
  • Exceptional, near-native command of the source language (typically English), including its idioms and cultural context.
  • Demonstrable experience in creative copywriting and editing, ideally for advertising or digital marketing.
  • Deep expertise in transcreation theory and localization best practices.
  • Proficiency with CAT (Computer-Assisted Translation) tools (e.g., Trados Studio, MemoQ, Smartling, Memsource).
  • Familiarity with Content Management Systems (CMS) like WordPress or Adobe Experience Manager.
  • Working knowledge of SEO principles and keyword research for the target market.

Soft Skills

  • Exceptional creativity and the ability to think conceptually beyond literal translation.
  • High degree of cultural intelligence and sensitivity.
  • Meticulous attention to detail and a passion for linguistic accuracy and quality.
  • Strong communication and stakeholder management skills to articulate and defend creative choices.
  • Excellent organizational and time-management skills to handle multiple projects under pressure.
  • A collaborative spirit and the ability to work effectively in a cross-functional, global team.
  • Inherent curiosity and a proactive approach to staying on top of cultural and linguistic trends.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Master’s Degree or specialized certification in translation or marketing.

Relevant Fields of Study:

  • Linguistics
  • Marketing
  • Communications
  • Journalism
  • Translation Studies
  • Literature

Experience Requirements

Typical Experience Range:

  • 3-7 years of professional experience in transcreation, creative translation, or multilingual copywriting.

Preferred:

  • A strong portfolio showcasing a range of transcreated marketing content. Experience working in a creative agency or for a fast-paced, global B2C or B2B brand is highly desirable.
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