Key Responsibilities and Required Skills for a Video Content Coordinator

🎯 Role Definition

The Video Content Coordinator is the organizational backbone of the video production pipeline. This individual acts as the central hub, connecting the creative vision with strategic marketing goals and ensuring the seamless execution of all video-related projects. You'll be responsible for managing schedules, coordinating resources, and overseeing the entire content lifecycle—from brainstorming and pre-production logistics to post-production workflows, platform publishing, and performance tracking. This role is perfect for a highly organized, detail-oriented individual with a passion for storytelling and a deep understanding of the digital media landscape. You ensure that every piece of video content is delivered on time, on budget, and is perfectly aligned with our brand's voice and objectives.

📈 Career Progression

Typical Career Path

Entry Point From:

Marketing Assistant or Coordinator
Production Assistant (P.A.)
Social Media Coordinator

Advancement To:

Video Content Manager or Video Marketing Manager
Content Strategist
Producer or Senior Producer

Lateral Moves:

Content Marketing Specialist
Social Media Manager

Core Responsibilities

Primary Functions

Develop, manage, and meticulously maintain a comprehensive video content calendar, ensuring alignment with broader marketing campaigns, product launches, and key seasonal events.
Act as the primary liaison between the in-house creative team, freelance videographers, editors, graphic designers, and other stakeholders to ensure clear communication and project alignment.
Coordinate all pre-production logistics, including scheduling discovery calls, creative kick-offs, script reviews, and storyboard sessions.
Manage the logistics for video shoots, which includes booking locations, securing permits, arranging for equipment, and coordinating schedules for on-screen talent and production crews.
Oversee the entire post-production workflow, managing timelines for editing, gathering feedback from stakeholders, and ensuring all notes are implemented correctly and efficiently.
Handle the end-to-end publishing process for all video content across multiple platforms (e.g., YouTube, Vimeo, Instagram, TikTok, LinkedIn, and our company website).
Write, edit, and optimize all supporting copy for video, including compelling titles, detailed descriptions, and relevant tags/hashtags to maximize search visibility and audience engagement.
Implement platform-specific best practices for video distribution, including creating custom thumbnails, adding subtitles/captions, and utilizing features like end screens and cards on YouTube.
Manage a digital asset management (DAM) system, responsible for organizing, archiving, and maintaining a library of all raw footage, final edits, and related project files for easy retrieval.
Track, analyze, and report on key video performance metrics (e.g., view count, watch time, audience retention, engagement rate, click-through rate) using native platform analytics and third-party tools.
Compile regular performance reports for leadership, translating raw data into actionable insights and strategic recommendations for future content.
Conduct A/B tests on video elements like thumbnails, titles, and calls-to-action to continuously improve performance and engagement.
Ensure all video content strictly adheres to brand guidelines, style guides, and legal compliance requirements, including music licensing and talent releases.
Collaborate with the social media team to plan and execute effective video promotion strategies, ensuring content is tailored for each specific channel.
Manage the intake process for all new video requests from across the organization, clarifying project scope, objectives, and deliverables.

Secondary Functions

Support the marketing and sales teams with ad-hoc requests for video clips, b-roll footage, and specific content assets for presentations, ads, and campaigns.
Contribute to the evolution of our video style guide and brand voice, providing feedback and suggestions to ensure consistency and relevance across all visual content.
Act as a brand champion by staying current on emerging video trends, new platform features, and competitor activities to help inform and innovate our content strategy.
Assist in managing the video content budget by tracking project expenses, processing invoices from freelancers and vendors, and contributing to financial reporting.

Required Skills & Competencies

Hard Skills (Technical)

Project Management Software: High proficiency in tools like Asana, Trello, Monday.com, or Jira for tracking tasks, timelines, and team collaboration.
Video Editing Software (Basic Knowledge): Familiarity with the workflow and capabilities of Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve is highly beneficial for managing edits.
Digital Asset Management (DAM): Experience using DAM or cloud storage systems (e.g., Google Drive, Dropbox, Frame.io) for organizing large media files.
Platform Analytics: Strong ability to navigate and interpret analytics from YouTube Studio, Meta Business Suite, TikTok Analytics, and Google Analytics.
Content Management Systems (CMS): Experience embedding and managing video content within CMS platforms like WordPress, HubSpot, or similar.
SEO and Keyword Research: Solid understanding of SEO principles as they apply to video, including keyword research for titles and descriptions.

Soft Skills

Exceptional Organization & Time Management: The ability to juggle multiple projects, competing deadlines, and various stakeholders simultaneously without letting details slip.
Meticulous Attention to Detail: A keen eye for consistency, quality, and accuracy, from checking for typos in captions to ensuring brand colors are correct.
Clear & Proactive Communication: Excellent verbal and written communication skills for providing clear instructions, giving constructive feedback, and keeping all team members informed.
Collaborative Spirit: A natural team player who thrives on working with diverse groups, including creatives, marketers, and technical staff, to achieve a common goal.
Creative Problem-Solving: The ability to anticipate potential roadblocks, think on your feet, and find practical solutions to logistical and creative challenges.

Education & Experience

Educational Background

Minimum Education:

Bachelor's degree or equivalent practical experience in a relevant field.

Preferred Education:

Bachelor’s degree in Marketing, Communications, Film, Media Production, or a related discipline.

Relevant Fields of Study:

Marketing & Advertising
Communications & Journalism
Film & Media Studies

Experience Requirements

Typical Experience Range:

2-4 years of experience in a role focused on content coordination, video production, or digital marketing.

Preferred:

Demonstrable experience managing a content calendar and coordinating video projects from concept to completion in a corporate or agency environment. A portfolio of projects you've coordinated is a strong plus.