Key Responsibilities and Required Skills for a Video Content Director

🎯 Role Definition

We are searching for a dynamic and experienced Video Content Director to architect and execute a world-class video content strategy. This is a pivotal leadership role responsible for the entire video ecosystem, from high-level creative direction and strategic planning to hands-on team management and performance analysis. You will be the central creative force, translating brand objectives and marketing goals into compelling, narrative-driven video content that captivates our audience on platforms like YouTube, TikTok, Instagram, LinkedIn, and our owned properties. The ideal candidate is a master storyteller, a strategic thinker, and an inspiring leader who thrives in a fast-paced, collaborative environment and is passionate about pushing creative boundaries.

📈 Career Progression

Typical Career Path

Entry Point From:

Senior Video Producer / Lead Producer
Creative Producer or Supervising Producer
Senior Content Strategist (with a video focus)

Advancement To:

Head of Content or Senior Director of Content
Creative Director / VP of Creative
Head of Brand Marketing

Lateral Moves:

Brand Director
Director of Content Marketing

Core Responsibilities

Primary Functions

Develop and execute a comprehensive, multi-platform video content strategy that aligns with brand objectives, marketing campaigns, and audience growth targets.
Lead the conceptualization, development, and creative direction of all video projects, ensuring a consistent brand voice, tone, and aesthetic across all outputs.
Oversee the end-to-end video production lifecycle, from ideation, scripting, and storyboarding to shooting, editing, motion graphics, and final asset delivery.
Manage, mentor, and inspire a high-performing team of in-house and freelance videographers, editors, producers, and motion graphics artists, fostering a culture of creativity and excellence.
Establish and enforce best-in-class production standards, workflows, and processes to optimize for quality, efficiency, and scalability.
Direct and manage the content calendar for all video-related outputs, ensuring a steady stream of engaging content for social media, websites, ad campaigns, and internal communications.
Serve as the primary director on key video shoots, providing clear creative guidance to talent and crew to bring the vision to life.
Collaborate closely with marketing, social media, product, and sales teams to ensure video content is fully integrated into broader campaigns and meets cross-functional needs.
Stay at the forefront of video trends, platform algorithm changes (YouTube, TikTok, Instagram Reels), and emerging technologies to keep our content fresh, relevant, and effective.
Define key performance indicators (KPIs) for video content and utilize analytics tools to track, analyze, and report on performance, using data-driven insights to inform future strategy.
Manage the video production budget, including resource allocation, vendor negotiation, equipment acquisition, and freelance expenditures, ensuring projects are delivered on budget.
Lead creative brainstorming and concepting sessions, pitching innovative video ideas that push the brand's storytelling capabilities.
Direct talent, both internal stakeholders and external actors/influencers, to ensure authentic, high-quality performances that resonate with our target audience.
Own the brand’s YouTube channel strategy, including programming, optimization (SEO), audience growth, and community engagement.
Develop and maintain a robust library of evergreen and modular video assets that can be repurposed for various marketing needs.
Ensure all video content complies with legal guidelines, copyright laws, and brand standards.
Build and manage a network of freelance creatives, production houses, and agency partners to augment in-house capabilities as needed.
Translate complex product features, company missions, and abstract concepts into simple, emotionally resonant video narratives.
Oversee post-production workflows, providing constructive feedback on edits, color grading, sound design, and motion graphics to ensure the final product meets the creative vision.
Spearhead the development of new, scalable video formats and series that can become signature content for the brand.

Secondary Functions

Analyze video performance metrics and competitor activity to provide actionable insights and recommendations to the wider marketing team.
Contribute to the organization's overarching brand and content marketing strategy, representing the video perspective in leadership meetings.
Collaborate with the brand and design teams to ensure visual and narrative consistency between video and other marketing materials.
Participate in strategic planning and agile marketing ceremonies, aligning video production schedules with broader campaign launches and initiatives.

Required Skills & Competencies

Hard Skills (Technical)

Expertise in Video Production: Deep, hands-on knowledge of the entire production process, including professional cameras (DSLR, Cinema), lighting setups, and audio recording.
Video Editing Software: Advanced proficiency in Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
Adobe Creative Suite: Strong working knowledge of After Effects, Photoshop, and Media Encoder.
Video SEO & Platform Management: Proven experience in optimizing content for platforms like YouTube, including keyword research, metadata, and analytics.
Data Analysis: Ability to use analytics tools (e.g., YouTube Analytics, Google Analytics, social media insights) to interpret performance data and make strategic decisions.
Project Management Tools: Proficiency with tools like Asana, Monday.com, or Trello for managing complex production workflows and timelines.
Budget Management: Experience creating and managing six-figure production budgets and tracking expenses.

Soft Skills

Creative Vision & Storytelling: An exceptional ability to generate innovative ideas and translate them into compelling, emotionally-driven narratives.
Leadership & Team Management: Proven ability to lead, mentor, and inspire a creative team, fostering a positive and collaborative work environment.
Strategic Thinking: The capacity to think big-picture and develop long-term content strategies that align with business goals.
Exceptional Communication: Articulate and persuasive communication and presentation skills, capable of pitching ideas and providing clear, constructive creative feedback.
Project Management: Outstanding organizational skills with the ability to manage multiple complex projects simultaneously under tight deadlines.
Adaptability: Thrives in a fast-paced environment and can pivot quickly in response to changing priorities or creative feedback.
Collaboration: A natural team player who excels at working cross-functionally with various departments and stakeholders.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree or equivalent practical experience.

Preferred Education:

Bachelor's or Master's Degree in a relevant field.

Relevant Fields of Study:

Film Production, Communications, Marketing, Journalism, Fine Arts, or a related discipline.

Experience Requirements

Typical Experience Range: 8-12+ years of experience in video production and content creation.

Preferred:

At least 4-5 years of experience in a leadership or management role, directly overseeing a team of creative professionals.
A strong, impressive portfolio showcasing a wide range of high-quality, narrative-driven video work for notable brands.
Demonstrated success in growing and managing a branded YouTube channel or major social video presence.
Experience working within an in-house creative department or at a creative/advertising agency is highly desirable.