Torchora
Back to Home

Key Responsibilities and Required Skills for a Video Manager

💰 $75,000 - $125,000

MarketingCreativeContent ProductionManagement

🎯 Role Definition

The Video Manager is the creative and strategic leader at the heart of our organization's video content ecosystem. This role is not just about making videos; it's about owning the entire video production lifecycle from initial concept to final delivery and performance analysis. The Video Manager acts as a director, producer, strategist, and team leader, ensuring that all video content is beautifully crafted, on-brand, and effectively contributes to business objectives. They are the key stakeholder responsible for translating marketing goals and brand stories into compelling visual narratives that engage, inform, and convert our target audience across all digital channels.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Video Producer / Senior Video Producer
  • Senior Video Editor / Post-Production Supervisor
  • Content Strategist (with a video focus)
  • Videographer / Director of Photography

Advancement To:

  • Head of Video / Director of Video Strategy
  • Creative Director
  • Director of Content
  • Senior Manager, Brand Media

Lateral Moves:

  • Content Marketing Manager
  • Senior Creative Producer
  • Multimedia Manager

Core Responsibilities

Primary Functions

  • Develop and execute a comprehensive, multi-channel video content strategy that aligns with overarching marketing goals, brand narratives, and audience engagement targets.
  • Oversee the entire video production process from ideation and scripting through storyboarding, filming, editing, and final delivery, ensuring quality and consistency.
  • Manage and mentor a team of in-house and freelance videographers, editors, and motion graphics artists, providing clear creative direction, constructive feedback, and professional development.
  • Direct all stages of production, including leading on-set production as a director or supervising producer to ensure the creative vision is realized effectively.
  • Own the video production budget, including forecasting needs, managing expenses, negotiating with vendors, and ensuring projects are delivered on time and within financial parameters.
  • Collaborate closely with cross-functional teams, including marketing, social media, product, and sales, to identify video needs and develop content that supports their initiatives.
  • Establish and enforce brand guidelines for all video content, ensuring a consistent tone of voice, visual style, and brand messaging across all outputs.
  • Lead creative brainstorming and concept development sessions, pushing the boundaries of our video content to keep it fresh, innovative, and engaging.
  • Analyze video performance metrics and audience engagement data across various platforms (e.g., YouTube, LinkedIn, Instagram, website) to derive insights and optimize future content strategy.
  • Manage the end-to-end project management of multiple video projects simultaneously, utilizing tools like Asana, Trello, or Frame.io to track progress and communicate with stakeholders.
  • Scout and secure locations, talent, and external crew as needed, handling all associated logistics, contracts, and releases.
  • Stay at the forefront of video production technology and trends, making recommendations for new equipment, software, and creative techniques to enhance our capabilities.
  • Develop and maintain a comprehensive video content calendar that aligns with broader marketing campaigns and company milestones.
  • Oversee post-production workflows, including editing, color grading, sound design, and motion graphics, to ensure a high-quality, polished final product.
  • Present video concepts, strategies, and performance reports to senior leadership and key stakeholders to gain buy-in and demonstrate ROI.

Secondary Functions

  • Manage and maintain the company's video asset library and digital asset management (DAM) system, ensuring all content is properly tagged, archived, and accessible.
  • Continuously research and report on emerging video trends, new technologies, and competitor activities to inform our creative approach and maintain a competitive edge.
  • Provide creative and technical support to other departments for internal video needs, such as training videos, HR initiatives, or company-wide announcements.
  • Collaborate with project managers and marketing operations to ensure video projects are accurately tracked and integrated into larger campaign workflows and sprints.
  • Cultivate and manage relationships with external agencies, production houses, and freelance creatives to augment in-house capabilities when necessary.
  • Ensure all video content complies with legal guidelines, including copyright laws, music licensing, and talent release agreements.
  • Develop streamlined workflows and standard operating procedures (SOPs) for the video team to improve efficiency and scalability.

Required Skills & Competencies

Hard Skills (Technical)

  • Video Editing Software: Expert proficiency in the Adobe Creative Cloud suite, particularly Premiere Pro, After Effects, and Audition. Familiarity with DaVinci Resolve or Final Cut Pro is a plus.
  • Production Hardware: Deep knowledge of professional cinema cameras, DSLR/mirrorless cameras, lighting equipment (3-point lighting, etc.), and audio recording gear (lavalier mics, boom mics, recorders).
  • Project Management Tools: Experience using project management software (e.g., Asana, Jira, Monday.com) and video review platforms (e.g., Frame.io, Wipster).
  • Post-Production Techniques: Strong understanding of color correction/grading, sound mixing, motion graphics, and video compression standards for various platforms.
  • Video Analytics: Ability to interpret performance data from platforms like YouTube Analytics, Google Analytics, and native social media insights to inform strategy.
  • Scriptwriting & Storyboarding: Skill in developing clear, concise scripts and visual storyboards that effectively communicate a narrative.

Soft Skills

  • Creative Vision & Storytelling: An exceptional ability to conceptualize ideas and translate them into compelling, emotionally resonant visual stories.
  • Leadership & Mentorship: Proven ability to lead, manage, and inspire a creative team, fostering a collaborative and high-performance environment.
  • Communication & Collaboration: Excellent verbal and written communication skills for articulating creative ideas, providing feedback, and managing stakeholder expectations across departments.
  • Strategic Thinking: The capacity to think beyond a single project and develop a long-term video strategy that aligns with broader business objectives.
  • Problem-Solving: A resourceful and adaptable mindset, capable of troubleshooting technical and logistical challenges under pressure.
  • Budget Management: Strong financial acumen and experience managing project and departmental budgets effectively.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree in a relevant field.

Preferred Education:

  • Bachelor's or Master's Degree in Film, Media Production, or a related discipline.

Relevant Fields of Study:

  • Film Production & Cinematic Arts
  • Communications / Media Studies
  • Marketing
  • Fine Arts

Experience Requirements

Typical Experience Range: 5-8 years of experience in video production, with at least 2-3 years in a management or lead producer role.

Preferred: Demonstrable experience managing a small creative team, overseeing a brand's video strategy from end-to-end, and managing significant production budgets. A strong portfolio showcasing a wide range of video work (e.g., brand anthems, social media shorts, customer testimonials, product explainers) is essential.

Explore More Careers