Key Responsibilities and Required Skills for Video Marketing Coordinator

🎯 Role Definition

We are defining the role of a Video Marketing Coordinator, a dynamic and creative individual who will serve as the engine of our video content strategy. This position is pivotal in bringing our brand's story to life across all digital channels. The ideal candidate is a hybrid of a creative storyteller and a savvy marketer, someone who is passionate about creating compelling video content that not only engages our audience but also drives measurable business results. You will be responsible for the entire video production lifecycle, from brainstorming and storyboarding to shooting, editing, and analyzing performance. This role sits at the heart of the Marketing team, collaborating closely with social media, content, and product marketing specialists to ensure a cohesive and powerful brand message.

📈 Career Progression

Typical Career Path

Entry Point From:

Marketing or Communications Intern
Junior Videographer / Video Editor
Social Media Assistant

Advancement To:

Video Marketing Manager
Senior Content Strategist
Digital Media Manager

Lateral Moves:

Social Media Manager
Content Marketing Specialist

Core Responsibilities

Primary Functions

Spearhead the end-to-end video production process, from initial concept development and storyboarding through to filming, editing, and final delivery for various digital platforms.
Plan, shoot, and edit a high volume of engaging video content, including product demos, customer testimonials, social media shorts (Reels, TikToks), educational tutorials, and internal communications.
Collaborate with the marketing team to develop and maintain a comprehensive video content calendar that aligns with broader campaign goals, product launches, and brand initiatives.
Manage all aspects of video pre-production, including scriptwriting, location scouting, scheduling shoots, and coordinating with on-camera talent and stakeholders.
Adapt and re-format long-form video content into compelling, bite-sized clips optimized for specific social media platforms like Instagram, TikTok, LinkedIn, and YouTube Shorts.
Manage the company's YouTube channel, including content scheduling, video optimization (titles, descriptions, tags, thumbnails), and community engagement to foster channel growth.
Analyze video performance metrics across all platforms, delivering regular reports on key indicators such as view-through rate, engagement, click-through rate, and conversion.
Utilize performance data and audience insights to inform future video strategies, testing new formats, styles, and messaging to continuously improve results.
Ensure all video content consistently adheres to brand guidelines, maintaining a high standard of quality in visual aesthetics, tone of voice, and overall messaging.
Manage and maintain all video equipment, including cameras, lighting, and audio gear, ensuring it is in good working order for all production needs.
Develop and implement video SEO strategies to increase the organic visibility and search ranking of our video content on YouTube and other search engines.
Create visually appealing and effective motion graphics, title cards, and other animated elements to enhance video content and capture viewer attention.
Stay at the forefront of emerging video marketing trends, platform algorithm changes, and new creative tools to keep our content strategy innovative and effective.
Work closely with the social media manager to plan and execute video-centric social media campaigns that drive brand awareness and engagement.
Conduct interviews with internal subject matter experts and external clients to create authentic and impactful testimonial and thought-leadership videos.
Manage the digital asset library for all video files, ensuring projects are logically organized, archived, and easily accessible for repurposing.
Collaborate with the paid media team to provide video assets specifically designed for advertising campaigns on platforms like Meta, Google, and LinkedIn.
Oversee the post-production process, including color correction, audio mixing, and gathering feedback from stakeholders to deliver polished final cuts.
Transcribe and add closed captions to all video content to ensure accessibility and compliance standards are met.
Assist in planning and executing live video events, such as webinars, virtual Q&As, and live streams, managing the technical and content aspects.

Secondary Functions

Support the broader marketing team with graphic design and content creation for various campaigns as needed.
Assist in managing and organizing our central digital asset management (DAM) platform to ensure all creative is easily accessible.
Contribute to creative brainstorming sessions for wider marketing campaigns, providing a video-first perspective.
Stay abreast of emerging video trends, new platform features, and competitor strategies to provide actionable insights to the team.

Required Skills & Competencies

Hard Skills (Technical)

Video Editing Software: High proficiency in Adobe Premiere Pro, with strong skills in Final Cut Pro or DaVinci Resolve also being highly valued.
Motion Graphics: Competency in Adobe After Effects for creating animated text, lower thirds, and simple motion graphics.
Camera Operation: Hands-on experience operating DSLR or mirrorless cameras, including a solid understanding of manual settings (aperture, shutter speed, ISO).
Audio & Lighting: Knowledge of fundamental lighting techniques (e.g., three-point lighting) and experience with audio recording equipment (lavalier, shotgun mics) for clean sound.
Social Media Platforms: Deep understanding of video specifications and best practices for YouTube, Instagram (Reels, Stories), TikTok, and LinkedIn.
Graphic Design Tools: Familiarity with Adobe Photoshop or Canva for creating compelling video thumbnails and supporting graphics.
Video Analytics: Ability to interpret data from YouTube Analytics, Meta Business Suite, and other platform-native analytics tools to derive actionable insights.
Project Management: Experience using tools like Asana, Trello, or Monday.com to manage video project timelines and deliverables.
Video SEO: Understanding of how to optimize video content for search engines with keyword research, effective titles, and descriptive metadata.
File Management: Strong organizational skills for managing large video files and maintaining a clean project structure.

Soft Skills

Creativity: A strong creative vision and passion for storytelling through visual media.
Attention to Detail: Meticulous approach to editing, color grading, and quality control to ensure a polished final product.
Time Management: Excellent ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
Collaboration: A team-player attitude with the ability to work effectively with cross-functional teams and incorporate feedback.
Communication: Clear and concise communication skills, both written and verbal, for scriptwriting and stakeholder coordination.
Problem-Solving: Proactive and resourceful in overcoming technical challenges and production hurdles.
Adaptability: Flexible and able to pivot quickly based on changing priorities, feedback, or performance data.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree or equivalent practical experience in a relevant field.

Preferred Education:

Bachelor's Degree in Marketing, Communications, Film Production, or Digital Media.

Relevant Fields of Study:

Marketing / Digital Marketing
Communications / Media Studies
Film & Television Production

Experience Requirements

Typical Experience Range: 2-4 years

Preferred:

At least 2 years of hands-on experience in a video production or video marketing role, either in-house or at an agency. A strong portfolio showcasing a variety of video work (social media, corporate, product-focused) is required. Demonstrable experience managing a brand's YouTube channel or social video presence is a significant plus.