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Key Responsibilities and Required Skills for a Video Production Artist

💰 $55,000 - $85,000

CreativeMarketingMediaDesignVideo Production

🎯 Role Definition

The Video Production Artist is the creative engine and technical expert behind our visual storytelling. This role is responsible for the entire post-production lifecycle, from ingesting raw footage to delivering polished, high-impact video content. You are a storyteller at heart, using your skills in editing, motion graphics, color grading, and sound design to transform concepts into compelling narratives that resonate with our audience. This position sits at the intersection of creativity and technical execution, ensuring all video output not only looks and sounds incredible but also aligns perfectly with our brand identity and strategic marketing goals. You'll be a key player in the creative team, collaborating closely with marketers, designers, and other stakeholders to bring our brand's stories to life across various digital channels.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Video Editor / Assistant Editor
  • Production Assistant (with a focus on post-production)
  • Graphic Designer (with a strong motion graphics portfolio)

Advancement To:

  • Senior Video Production Artist / Senior Video Editor
  • Post-Production Supervisor or Manager
  • Art Director or Creative Director (with a focus on video)

Lateral Moves:

  • Motion Graphics Specialist
  • Content Strategist / Video Content Manager

Core Responsibilities

Primary Functions

  • Conceptualize, storyboard, and execute video projects from start to finish, translating creative briefs and strategic goals into engaging visual narratives.
  • Perform all aspects of video post-production, including editing raw footage, trimming segments, and sequencing clips to create a cohesive and impactful story.
  • Design and integrate dynamic motion graphics, typography, and 2D/3D animations to enhance video content and improve viewer engagement.
  • Execute advanced color correction and color grading techniques to ensure a consistent, cinematic, and brand-aligned look and feel across all video projects.
  • Manage and mix audio tracks, including dialogue, sound effects, and music, to create a balanced and immersive audio experience for the viewer.
  • Source and license appropriate stock footage, music, and sound effects, ensuring all assets are properly cleared for use and logged.
  • Collaborate proactively with the creative director, copywriters, and designers to ensure a unified vision and consistent messaging in all video content.
  • Interpret and implement feedback from multiple stakeholders with precision and a positive attitude, managing revisions efficiently throughout the project lifecycle.
  • Maintain a deep understanding of our brand guidelines and apply them meticulously to all video output to ensure brand consistency.
  • Prepare, format, and export final video files for a wide range of platforms and specifications, including social media, web, internal communications, and live events.
  • Stay current with the latest video production trends, software, and techniques to continuously elevate the quality and creativity of our video content.
  • Manage multiple video projects simultaneously, from quick-turnaround social clips to long-form brand stories, while adhering to strict deadlines.
  • Develop and maintain video templates and a library of reusable assets to streamline the production process and improve efficiency.
  • Take ownership of the technical quality and creative integrity of all final video deliverables, performing thorough quality control checks.
  • Assist in on-set production when necessary, which may include operating cameras, setting up lighting, and capturing high-quality audio.
  • Archive completed projects and maintain an organized media management system for all video assets, ensuring footage is easily accessible for future use.

Secondary Functions

  • Support the marketing and social media teams by creating various video formats and cut-downs tailored to specific channels and campaign objectives.
  • Contribute creative ideas and insights during brainstorming sessions and help shape the organization's overall video strategy and content calendar.
  • Collaborate with other business units to understand their video needs and translate those requirements into actionable creative concepts and project plans.
  • Provide technical guidance and best practices on video production to other team members to help upskill the broader creative department.

Required Skills & Competencies

Hard Skills (Technical)

  • Expert-Level Proficiency in Adobe Creative Cloud: Deep, hands-on mastery of Premiere Pro (for editing), After Effects (for motion graphics and VFX), and a strong working knowledge of Audition (for audio), Photoshop, and Illustrator.
  • Advanced Color Grading: Proven ability to use tools like DaVinci Resolve or Lumetri Color in Premiere Pro to create specific moods and ensure high-quality, professional color.
  • Motion Graphics & Animation: A strong creative and technical ability to design and execute compelling 2D motion graphics, kinetic typography, and visual effects.
  • Sound Design & Audio Mixing: Skill in editing and mixing dialogue, music, and sound effects to create a polished and dynamic audio landscape.
  • Understanding of Video Formats & Codecs: In-depth knowledge of codecs, frame rates, aspect ratios, and best practices for exporting video for web, social media, and broadcast.
  • Media Management: Disciplined approach to organizing and archiving large amounts of video footage and project files in a shared environment.

Soft Skills

  • Exceptional Visual Storytelling: The innate ability to craft a narrative, evoke emotion, and communicate a message effectively through the arrangement of visuals and sound.
  • Meticulous Attention to Detail: A sharp eye for catching the smallest details in editing, color, and timing to ensure a flawless final product.
  • Creative Problem-Solving: The capacity to overcome technical hurdles and creative blocks with innovative and effective solutions.
  • Strong Time Management & Organization: The ability to juggle multiple projects with varying deadlines in a fast-paced environment without sacrificing quality.
  • Collaborative Communication: Excellent communication skills to articulate creative ideas, provide constructive feedback, and work effectively within a team.
  • Adaptability & Receptiveness to Feedback: A flexible mindset and the ability to gracefully receive and integrate creative feedback from multiple stakeholders.

Education & Experience

Educational Background

Minimum Education:

  • A Bachelor's degree in a relevant field or equivalent professional experience demonstrated through a strong portfolio.

Preferred Education:

  • Bachelor of Fine Arts (BFA) or Bachelor of Arts (BA) focused on film, media production, or digital arts.

Relevant Fields of Study:

  • Film Production & Cinematography
  • Digital Media & Communications
  • Graphic Design / Motion Design
  • Fine Arts

Experience Requirements

Typical Experience Range:

  • 3-5 years of professional experience in a video post-production, motion graphics, or video editing role.

Preferred:

  • A compelling and diverse online portfolio is essential and will be heavily weighted. We want to see your work and understand your creative style and technical capabilities. Experience working within a corporate marketing team or creative agency is a significant plus.
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