Key Responsibilities and Required Skills for Video Project Specialist

🎯 Role Definition

As a Video Project Specialist, you will be the central hub for all video-related initiatives, acting as the primary driver projetos from initial briefing to final delivery. You will orchestrate the efforts of creative teams, stakeholders, and external vendors to ensure projects are delivered on time, within budget, and to the highest quality standard. This role requires a unique blend of creative sensibility, detalhes-oriented project management, and technical video production knowledge. You will be instrumental in shaping our brand's visual narrative and ensuring our video content resonates эффективly with our target audience across various digital platforms.

📈 Career Progression

Typical Career Path

Entry Point From:

Video Coordinator or Production Assistant
Junior Video Editor or Motion Graphics Artist
Marketing Coordinator with a focus on content creation

Advancement To:

Senior Video Producer or Senior Project Manager
Creative Producer or Content Strategist
Media Production Manager or Head of Video

Lateral Moves:

Digital Marketing Manager
Content Strategist
Creative Project Manager

Core Responsibilities

Primary Functions

Manage the end-to-end lifecycle of multiple video projects simultaneously, from initial concept and scripting through to final delivery and archival.
Develop and meticulously maintain comprehensive project documentation, including detailed project plans, production schedules, task lists, and resource allocation trackers.
Act as the primary point of contact and communication liaison between internal stakeholders (marketing, sales, product) and the creative production team.
Coordinate all pre-production logistics, including creative brainstorming, script development, storyboarding, casting, location scouting, and prop sourcing.
Schedule, plan, and oversee on-location serviços and in-studio video shoots, ensuring all membros da equipe and talent are fully briefed and equipped.
Direct the post-production workflow, managing editors, motion graphics artists, and sound designers to ensure a cohesive and high-quality final product.
Oversee the review and approval process, trafficking video drafts to key stakeholders, consolidating feedback, and ensuring all notes are addressed accurately.
Source, negotiate with, and manage relationships with external vendors, including freelancers, production companies, talent agencies, and equipment rental houses.
Develop and manage project budgets, tracking all expenses and ensuring projects are completed within financial constraints without compromising creative quality.
Implement and enforce rigorous quality control checks on all final video deliverables to ensure they meet technical specifications સફળता across all intended platforms.
Ensure all video content strictly adheres to brand guidelines, messaging frameworks, and overall marketing campaign objectives.
Develop and articulate clear, concise creative briefs that effectively translate stakeholder needs and objectives into actionable direction for the production team.
Proactively identify and troubleshoot potential roadblocks, bottlenecks, and risks throughout the production process, implementing solutions to keep projects on track.
Manage and maintain a centralized Digital Asset Management (DAM) system serviços, ensuring all raw footage, project files, and final assets are logically organized and easily accessible.
Handle all necessary legal and clearance paperwork, including talent releases, location agreements, music licenses, and stock footage rights.

Secondary Functions

Collaborate with the broader marketing and content teams to help shape the quarterly and annual video content strategy.
Analyze video performance metrics and engagement data to generate actionable insights and recommendations for future content optimization.
Stay abreast of emerging trends, techniques, and technologies in video production, social media, and digital storytelling, sharing knowledge with the team.
Assist in the creation of presentation decks and project status reports for senior leadership to communicate progress, challenges, and outcomes.
Participate in agile ceremonies and sprint planning sessions to ensure video production aligns with wider marketing team workflows and deadlines.
Support ad-hoc video requests and quick-turnaround projects, demonstrating flexibility and an ability to pivot priorities as needed.
Contribute to the continuous improvement of internal video production workflows, processes, and best practices to increase efficiency and creative output.

Required Skills & Competencies

Hard Skills (Technical)

Project Management Software: High proficiency in tools like Asana, Monday.com, Trello, or Jira for tracking tasks, timelines, and resources.
Adobe Creative Suite: Strong working knowledge of Adobe Premiere Pro and After Effects for editing and post-production oversight. Familiarity with Photoshop and Illustrator is a plus.
Budget Management: Experience creating, tracking, and reporting on project budgets using spreadsheets (Excel, Google Sheets) or financial software.
Video Production Equipment: Solid understanding of professional cameras (DSLR, Mirrorless, Cinema), lighting setups, and audio recording equipment.
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Digital Asset Management (DAM): Experience with DAM platforms for organizing, tagging, and archiving large volumes of media files.
Content Management Systems (CMS): Familiarity with uploading and managing video content on platforms like YouTube, Vimeo, and enterprise-level CMS.
Collaboration Tools: Expertise in using collaborative platforms like Slack, Microsoft Teams, and Frame.io for communication and feedback.

Soft Skills

Exceptional Communication: Ability to articulate creative concepts, project status, and feedback clearly and concisely to both creative and non-creative stakeholders.
Meticulous Organization & Attention to Detail: A precise and thorough approach to managing complex timelines, multiple feedback streams, and detailed project files.
Creative Problem-Solving: The capacity to anticipate challenges and resourcefully navigate unexpected issues in a fast-paced production environment.
Stakeholder Management: Skill in building rapport, managing expectations, and navigating the needs of multiple stakeholders with competing priorities.
Adaptability & Resilience: Ability to remain calm and effective under pressure, adapting to changing project requirements and tight deadlines.
Strong Negotiation Skills: Confidence in negotiating contracts, rates, and timelines with external vendors and freelancers.

Education & Experience

Educational Background

Minimum Education:

Bachelor’s Degree or equivalent practical experience in a relevant field.

Preferred Education:

Bachelor’s Degree.

Relevant Fields of Study:

Film Production, Communications, or Media Studies
Marketing or Advertising
Project Management

Experience Requirements

Typical Experience Range: 3-7 years of hands-on experience in a video production or creative project management role.

Preferred: Demonstrable experience managing video projects within an in-house corporate creative team or at a fast-paced marketing agency. A strong portfolio showcasing a variety of completed video projects is highly desired.