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Key Responsibilities and Required Skills for Visual Content Coordinator

💰 $55,000 - $75,000

MarketingDesignContent CreationSocial Media

🎯 Role Definition

The Visual Content Coordinator is the cornerstone of our brand's visual identity. You will be responsible for the entire lifecycle of our visual assets, from conceptualization and creation to organization and performance analysis. This role involves a dynamic blend of graphic design, video editing, photography coordination, and strategic thinking to ensure a cohesive, compelling, and consistent brand experience for our audience. You will work closely with the marketing, social media, and product teams to translate campaign goals and brand messaging into high-impact visual content that drives engagement and achieves business objectives.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Graphic Designer
  • Marketing Assistant or Coordinator
  • Social Media Coordinator
  • Freelance Designer or Videographer

Advancement To:

  • Senior Visual Content Strategist
  • Art Director
  • Creative Manager or Creative Lead
  • Content Marketing Manager

Lateral Moves:

  • Social Media Manager
  • Content Strategist
  • Digital Marketing Specialist

Core Responsibilities

Primary Functions

  • Conceptualize, design, and produce a high volume of compelling, on-brand graphics, illustrations, and layouts for all digital marketing channels, including social media, email campaigns, website banners, and paid advertising.
  • Film, edit, and produce short-form and long-form video content for platforms like TikTok, Instagram Reels, YouTube, and our corporate website, including tutorials, testimonials, and promotional videos.
  • Manage the end-to-end process of photoshoots and video shoots, including sourcing talent, location scouting, scheduling, and overseeing on-set production to ensure assets meet creative briefs.
  • Develop and maintain a comprehensive visual content calendar in collaboration with the marketing and social media teams to ensure a consistent and strategic pipeline of assets.
  • Uphold and enforce brand identity standards across all visual materials, acting as a brand steward to ensure consistency in typography, color palettes, logo usage, and overall aesthetic.
  • Manage, organize, and maintain our Digital Asset Management (DAM) system, ensuring all creative assets are correctly tagged, archived, and easily accessible to stakeholders across the organization.
  • Collaborate directly with the social media team to create custom, platform-specific visual assets that are optimized for engagement and algorithm performance.
  • Retouch, color correct, and edit photography to meet high-quality standards for use in both digital and print materials.
  • Design engaging and visually appealing presentations, sales collateral, case studies, and internal communications materials that effectively convey key information.
  • Stay current with the latest visual design trends, social media formats, and software technologies to continuously innovate and elevate our brand’s visual presence.
  • Create and manage a library of reusable design templates and visual elements to streamline content creation and empower other teams to produce on-brand materials.
  • Translate complex data and concepts into easily digestible infographics, charts, and other data visualizations for reports and marketing materials.
  • Storyboard and mock-up visual concepts for campaigns and new projects, effectively communicating creative ideas to stakeholders for feedback and approval.

Secondary Functions

  • Support the web team by creating and optimizing visual assets for the corporate website and landing pages to improve user experience and conversion rates.
  • Collaborate with copywriters and content strategists to ensure a harmonious relationship between visual elements and written text in all marketing materials.
  • Analyze the performance of visual content using analytics tools, providing insights and recommendations to the marketing team for future creative strategies.
  • Source and manage relationships with external freelancers, such as photographers, videographers, and illustrators, ensuring projects are delivered on time and within budget.
  • A/B test visual elements in digital ads, emails, and on landing pages to identify what resonates best with our target audience and optimize for performance.
  • Ensure all visual content adheres to accessibility standards (e.g., sufficient color contrast, descriptive alt text) to provide an inclusive experience for all users.
  • Assist in the visual design and production of materials for trade shows and events, including booth graphics, banners, and promotional handouts.
  • Provide design support for ad-hoc requests from various departments while effectively managing priorities and deadlines.

Required Skills & Competencies

Hard Skills (Technical)

  • Adobe Creative Cloud Mastery: Expert-level proficiency in Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects for graphic design, photo editing, and video production.
  • Video Editing & Production: Strong capabilities in video editing, color grading, audio mixing, and motion graphics to produce polished, professional-grade video content.
  • Graphic Design Principles: A strong foundation in design theory, including composition, color theory, typography, and layout.
  • Digital Asset Management (DAM): Experience using and managing DAM platforms (e.g., Bynder, Canto, Brandfolder) for organizing and distributing creative assets.
  • Photography & Videography: Foundational skills in operating DSLR/mirrorless cameras, lighting setups, and audio equipment for in-house content capture.
  • UI/UX Design Tools: Familiarity with Figma, Sketch, or Adobe XD for creating web and app mockups is a strong plus.
  • Content Management Systems (CMS): Experience uploading and managing visual content within CMS platforms like WordPress or Shopify.

Soft Skills

  • Creativity & Innovation: Ability to generate original, imaginative ideas and translate them into compelling visual content.
  • Project Management & Organization: Exceptional organizational skills with the ability to manage multiple projects, stakeholders, and deadlines simultaneously in a fast-paced environment.
  • Attention to Detail: A meticulous eye for detail, ensuring pixel-perfect execution, brand consistency, and error-free deliverables.
  • Collaboration & Communication: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with cross-functional teams and articulate creative concepts.
  • Adaptability: Flexibility to pivot between projects, respond to constructive feedback, and adapt to evolving priorities and industry trends.
  • Time Management: Strong ability to prioritize tasks effectively and manage time efficiently to meet tight deadlines without compromising quality.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree or equivalent practical experience in a relevant field.

Preferred Education:

  • Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related discipline.

Relevant Fields of Study:

  • Graphic Design
  • Visual Communications
  • Marketing
  • Film & Media Studies

Experience Requirements

Typical Experience Range: 2-4 years of professional experience in a graphic design, content creation, or visual marketing role.

Preferred: A strong portfolio showcasing a wide range of digital and video content is required. Experience working within an in-house creative team or marketing agency is highly desirable. Experience in the e-commerce, tech, or CPG industry is a plus.

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