Key Responsibilities and Required Skills for Visual Content Intern

🎯 Role Definition

As a Visual Content Intern, you will be an integral part of the creative engine that drives our brand's presence. You will support the end-to-end creative process, from conceptualization and brainstorming to production and execution. This role is perfect for a self-starter who is passionate about visual trends, social media, and brand storytelling. You will have the opportunity to build a robust portfolio and develop skills in graphic design, video editing, and content strategy under the guidance of experienced professionals.

📈 Career Progression

Typical Career Path

Entry Point From:

Graphic Design Student
Marketing or Communications Student
Freelance Content Creator

Advancement To:

Junior Graphic Designer
Social Media Content Creator
Junior Video Editor

Lateral Moves:

Marketing Coordinator
Brand Assistant

Core Responsibilities

Primary Functions

Design and produce engaging, on-brand visual assets for various social media platforms, including Instagram (Feed, Stories, Reels), TikTok, Facebook, LinkedIn, and X (formerly Twitter).
Assist in the creation and editing of short-form video content, including sourcing clips, adding text overlays, music, and effects to produce polished final cuts for social media.
Collaborate with the social media and marketing teams to brainstorm and develop visual concepts for upcoming campaigns, product launches, and evergreen content.
Support the senior design team in creating a wide range of marketing collateral, such as digital ads, email newsletter graphics, website banners, and promotional materials.
Ensure all visual content adheres to and reinforces brand guidelines, maintaining consistency in typography, color palette, and overall aesthetic across all channels.
Participate in photo and video shoots, providing on-set assistance, helping with setup, and capturing behind-the-scenes content.
Organize, tag, and maintain our digital asset management (DAM) system to ensure all creative files are easily accessible for the wider team.
Create compelling infographics and data visualizations that translate complex information into easily digestible and shareable graphics.
Retouch and edit photos as needed for use on the website, social media, and other marketing materials to ensure a high-quality finish.
Develop and design visually appealing presentation decks (PowerPoint/Google Slides) for internal meetings, external partnerships, and sales enablement.
Research and stay current on the latest design trends, social media formats, and emerging visual technologies to bring fresh ideas to the team.
Repurpose and resize existing creative assets for different platforms and specifications, ensuring optimal performance and visual integrity.
Assist in the creation and ideation of simple motion graphics and animated GIFs to enhance digital content and increase engagement.
Source high-quality stock photography, video footage, and music that aligns with our brand identity and specific campaign needs.
Support the content team by creating custom graphics, thumbnails, and pull-quotes for blog posts and long-form articles.
Contribute to the development and refinement of visual brand guidelines and creative best practices documents.
Actively participate in weekly creative reviews and brainstorming sessions, providing constructive feedback and fresh perspectives.
Assist in storyboarding and pre-production planning for video projects, helping to visualize the narrative and shot list.
Manage multiple design projects simultaneously, effectively prioritizing tasks and meeting deadlines in a fast-paced environment.
Collaborate with copywriters to ensure seamless integration of visual elements and written content for a cohesive brand message.
Update and refresh visual content on the company website and landing pages using a content management system (CMS).
Create templates in Canva or Figma for the wider marketing team to use for recurring content needs, empowering non-designers while maintaining brand consistency.

Secondary Functions

Support the social media team by monitoring visual trends and competitor creative strategies.
Contribute to the team's library of creative assets by sourcing and organizing stock imagery and footage.
Assist in preparing and archiving final project files according to internal standards.
Participate in team-wide brainstorming sessions for marketing campaigns and content strategy.

Required Skills & Competencies

Hard Skills (Technical)

Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign for graphic design.
Experience with video editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut.
Familiarity with design platforms like Canva and/or Figma for rapid content creation and collaboration.
A strong understanding of fundamental design principles, including typography, color theory, layout, and composition.
Basic knowledge of motion graphics using Adobe After Effects is a significant plus.
Experience with photography and photo editing/retouching techniques.
Understanding of social media platforms and their specific visual requirements (e.g., aspect ratios, formats).
Ability to create and format engaging presentation decks (PowerPoint, Google Slides).

Soft Skills

Exceptional creativity and a keen eye for visual detail and aesthetics.
Strong communication and collaboration skills, with the ability to receive and implement feedback.
Excellent time management and organizational skills to handle multiple projects and deadlines.
A proactive and resourceful problem-solver with a strong desire to learn and grow.
Adaptability and the ability to thrive in a dynamic, fast-paced team environment.

Education & Experience

Educational Background

Minimum Education:

Currently pursuing or recently completed a Bachelor's degree.

Preferred Education:

Bachelor's degree in a relevant field of study.

Relevant Fields of Study:

Graphic Design
Marketing
Visual Communications
Digital Media
Fine Arts

Experience Requirements

Typical Experience Range:

0-1 years of experience (previous internships or relevant project work is a plus).

Preferred:

A strong portfolio showcasing a variety of design projects, video editing examples, and/or social media content.