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Key Responsibilities and Required Skills for a Visual Marketing Assistant

💰 $45,000 - $65,000

MarketingCreative ServicesGraphic DesignDigital Media

🎯 Role Definition

The Visual Marketing Assistant is a crucial creative support role within the marketing department, responsible for the hands-on creation and execution of visual assets that bring our brand's story to life. This individual will work closely with the Marketing Manager, social media team, and content creators to translate marketing strategies and campaign concepts into high-quality, engaging visuals. The ideal candidate is a blend of a graphic designer and a marketing enthusiast, possessing a strong aesthetic sense, technical design skills, and a keen understanding of how visual content performs across different platforms. You will be instrumental in maintaining our brand's visual identity and consistency across all customer-facing touchpoints, from social media and email to our website and sales materials.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing or Graphic Design Internship
  • Freelance Graphic Designer
  • Junior Content Creator
  • Administrative Assistant with a strong creative portfolio

Advancement To:

  • Visual Marketing Specialist / Graphic Designer
  • Digital Marketing Coordinator
  • Social Media Manager
  • Senior Content Creator

Lateral Moves:

  • Email Marketing Coordinator
  • Junior Copywriter
  • Junior UX/UI Designer

Core Responsibilities

Primary Functions

  • Design and produce a high volume of engaging, on-brand visual assets for all social media platforms, including Instagram stories, static posts, Facebook carousels, LinkedIn banners, and TikTok videos.
  • Create compelling graphics, illustrations, and layouts for email marketing campaigns, newsletters, and automated email sequences to improve click-through rates and engagement.
  • Develop and update visual content for the company website, including hero banners, promotional graphics, blog post images, and landing page assets.
  • Assist in the conceptualization and production of short-form video content, performing basic editing, adding text overlays, and sourcing appropriate music for platforms like Reels and YouTube Shorts.
  • Design visually appealing and professional presentations for sales meetings, internal communications, webinars, and executive keynotes using PowerPoint or Google Slides.
  • Create and format various marketing and sales collateral, including digital brochures, one-pagers, case studies, whitepapers, and event flyers.
  • Act as a brand steward, ensuring all visual content, whether internally created or externally sourced, adheres strictly to brand guidelines regarding logo usage, color palette, and typography.
  • Support photo and video shoots by assisting with pre-production planning, on-set coordination, and post-production asset organization.
  • Perform photo editing and retouching on product photography and lifestyle imagery to ensure a polished and consistent look for e-commerce and marketing materials.
  • Create simple motion graphics and animated GIFs to enhance the visual appeal of social media posts, email headers, and website content.
  • Collaborate with the content and design teams to brainstorm visual concepts for upcoming marketing campaigns and product launches.
  • Develop data-driven infographics and charts that simplify complex information for our audience and support thought leadership content.
  • Resize, crop, and reformat existing creative assets for various digital and print specifications, ensuring optimal performance and display on each channel.
  • Support the creation of visually compelling creative for paid digital advertising campaigns across platforms like Meta, Google Ads, and LinkedIn.
  • Research and analyze visual trends, competitor creative strategies, and emerging design tools to provide actionable insights and inspiration to the team.
  • Assist in the visual design and layout of internal communications, such as company newsletters, training materials, and intranet updates.
  • Create custom icons, illustrations, and other graphic elements to expand our brand's visual library.
  • Collaborate with the web development team to provide optimized web graphics and ensure proper implementation on the live site.
  • Prepare and package final design files for both digital and print production, ensuring they meet technical specifications for vendors and platforms.
  • Manage and curate visual content libraries, including stock photography subscriptions and user-generated content, for use in marketing materials.

Secondary Functions

  • Maintain and organize the digital asset management (DAM) system, ensuring all creative files are properly tagged, versioned, and archived for easy retrieval.
  • Assist the marketing team with scheduling social media posts and email campaigns that feature the newly created visuals.
  • Coordinate with external vendors, such as printers or freelance photographers, to communicate project specifications and ensure timely delivery and quality of materials.
  • Monitor social media channels and industry publications for visual trends, competitor campaigns, and creative inspiration to share with the broader team.
  • Provide administrative support to the marketing department as needed, including presentation preparation, meeting coordination, and managing creative requests.
  • Track the performance of visual content by pulling basic analytics from social media or email platforms to contribute to creative reports and A/B testing.

Required Skills & Competencies

Hard Skills (Technical)

  • High proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.
  • Strong experience using Canva for rapid-turnaround social media graphics and templates.
  • Basic video editing skills using software like Adobe Premiere Pro, Final Cut Pro, or CapCut.
  • Familiarity with major social media platforms and their specific visual requirements (Instagram, Facebook, TikTok, LinkedIn, Pinterest).
  • Knowledge of presentation software, including Microsoft PowerPoint, Google Slides, and Keynote.
  • Understanding of email marketing platforms (e.g., Mailchimp, Klaviyo, Constant Contact) and their design functionalities.
  • Basic knowledge of digital asset management (DAM) principles and software.
  • A foundational understanding of typography, color theory, and layout principles.
  • Experience preparing files for both print and digital environments.
  • Familiarity with project management tools like Asana, Trello, or Monday.com.

Soft Skills

  • Exceptional creativity and a strong eye for visual detail and composition.
  • Excellent communication and collaboration skills to articulate creative ideas and work effectively within a team.
  • Superior organizational and time-management skills with the ability to manage multiple projects and competing deadlines.
  • Meticulous attention to detail and a commitment to producing high-quality, error-free work.
  • A proactive, problem-solving, and adaptable mindset with a strong willingness to learn new tools and techniques.
  • The ability to graciously receive, interpret, and implement constructive feedback from multiple stakeholders.
  • A genuine passion for marketing, branding, and visual storytelling.

Education & Experience

Educational Background

Minimum Education:

  • Associate's Degree or a professional certificate in a relevant field.

Preferred Education:

  • Bachelor's Degree.

Relevant Fields of Study:

  • Graphic Design
  • Marketing
  • Communications
  • Visual Arts
  • Digital Media

Experience Requirements

Typical Experience Range:

  • 1-3 years of relevant experience, including internships in a creative or marketing capacity.

Preferred:

  • A strong and diverse portfolio showcasing design skills across multiple platforms (social, web, email) is required.
  • Prior experience working in a fast-paced agency or in-house marketing team environment is highly desirable.
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